SFA-DMS FOR CONSUMER DURABLES IN AFRICA
On a floor carrying six brands, counter share follows whoever services the dealer best and trains the person selling. BeatRoute drives in-store visibility, consumer education and dealer collaboration.
Dealer & Distributor Execution
across general trade networks
In-Store Conversion
with promoters in modern trade & exclusive outlets
Retail Leads & B2B
from enquiry to installation
Trusted by Scanfrost in Nigeria
Ready to deploy for consumer durables on day one.
Scalable, but slow, capex heavy, opex heavy.
Built for fast-moving daily baskets, not high-value, slow-cycle dealer counters.
We're very happy with BeatRoute, it's helped us strengthen both our processes and our outcomes.
Pankaj Rajput
Daenyx Appliances
Build a happier dealer network, real-time statements, B2B rewards, digital ordering and live scheme visibility that keep your counters pushing your brand, not just stocking it.
Why dealer schemes fail in consumer durables→
Improve footfall conversion where durables are actually sold, promoters run product demos with rich multimedia, capture customer feedback on the spot, log attendance and audit visual merchandising from the store floor.
Explore the In-Store Promoter App→
Bring fragmented customer leads into one place, auto-assign them to the right dealers or reps, and run your B2B project channel end-to-end, from lead acquisition and pipeline to installation execution. If one dealer can't fulfill, another one can.
Explore Lead Management→GET STARTED
We'll model your goals, your sales processes and your top SKUs. You walk away with a deployment plan, not a slide deck.
GOAL-DRIVEN AI
Sends every rep to the dealer counters and showrooms where they can make business impact.
Prepares a high impact meeting agenda for every dealer visit.
Recommends the right SKU and range at every dealer counter based on outlet potential.
Audits displays, planogram compliance and share of shelf from a single photo.
Lets managers chat to uncover gaps like poor visit coverage, outdated schemes or inactive dealers.
Calls dealers and distributors to capture orders just like a human would.
“At Duroflex, we chose BeatRoute for its functional scalability. We could see how it can work seamlessly across our different sales channels. It was ready for our processes, and a high degree of scalability comforted us about our future needs. Happy to have gone live in 1.5 months.”
— Anup Daware, CIO, Duroflex Pvt. Ltd.
Category-based sales teams across electronics, appliances and home goods, without system friction.
Flexible team and distribution hierarchy by regions and channels.
Distinct KPIs and processes for field reps, promoters and merchandisers.
Configurable incentive linked to your KPIs.
Toggle features as business needs change.
Digital transformation often stalls when platforms lack functional scalability. At BeatRoute, we built this into our DNA so the platform can accommodate industry-specific nuances today and adapt almost without limit as business processes evolve tomorrow.
Vinay Singh, Co-founder, BeatRoute
SAP, Oracle or any ERP, plus your OMS, data lake, finance, HRMS and service ticketing systems.
Take better decisions with your entire data.
Use built-in BeatRoute AI from day one.
Run centralized AI on top by combining BeatRoute data with your other tools.
Ad-hoc outlet coverage quietly drains margin, liquidity and floor share in consumer durables. See how BeatRoute s Scheduling AI Agent restores…
Read more→“At Duroflex, we chose BeatRoute for its functional scalability. We could see how it can work seamlessly across our different sales channels. [ ]
Read more→
Featuring: Manas Bisht, VP at XoxodayHost: Nikhil Chaudhary, VP Marketing at BeatRoute Less than 60 percent of enrolled channel partners actively use…
Read more→FAQ
Because it works the dealer and the shop floor together. Dealer execution, promoter activity and walk-in lead conversion sit on one platform, so counter share is managed rather than hoped for.
Yes. Promoters get their own workflows, targets and reporting. Their in-store results are visible next to the rep's dealer coverage instead of arriving in a separate spreadsheet.
Yes. Enquiries captured on the shop floor are followed through to conversion, so demand created in store is not lost between the promoter and the dealer.
Yes. Visits, display audits, stock checks and lead capture all work on the device and sync when the network returns.
Yes. The dealer is mapped once inside a geography, and every authorized distributor there can serve them without duplicating the customer record.