Each doctor tied to nearby chemists
Link every doctor to the chemists around the clinic and see whose scripts move stock there. Managers log joint visits in the same app.
- Doctor and chemist links
- RCPA per doctor
- Joint field visits
Pharma SFA software for medical reps in Africa
A visit report proves the rep met the doctor. The chemist's sales tell you if the visit paid off. One app holds doctor calls, samples, chemist audits, OTC orders and distributor stock.
Doctor Calls & Detailing
by Medical Reps
Chemist & OTC Sales
through Distributors
Hospitals & CMEs
with Doctors' Meetings
Shalina Healthcare and other brands on BeatRoute
What software does a pharma sales team in Nigeria or Kenya need?
If your brand reaches chemists through distributors, you need two tools: pharma SFA software for your medical reps, and a distributor management system for the distributors. Running a chemist and need billing, expiry dates and stock? Look for pharmacy POS software instead.
SFA means sales force automation. From one phone app, a medical rep plans the week's clinic and chemist calls, reports each visit, logs samples and claims transport.
The rep also asks the chemists near each clinic which brands doctors wrote for: the RCPA, or retail chemist prescription audit. That shows whose scripts become sales. Our pharma SFA and doctor engagement guide goes further.
What every medical rep does in the app
Daily call report (DCR):
Every clinic and chemist visit is reported from the phone. See our MR reporting software.
Attendance and geo-tagged calls:
A location stamp on each call backs up reps who did the work.
Transport and expense claims:
Claims follow the real route, in town or upcountry.
Sample and gift trail:
Samples go down per doctor, so the rep's count balances.
Cycle plans:
Field managers sign off the month's plan by doctor class.
E-detailing:
Reps play product videos on a phone and see what each doctor watched. See our e-detailing software.
What the field manager sees
Calls against the plan:
An unseen Class A doctor shows up while a visit still fits.
Targets and scorecards:
Each rep, territory and team scorecard moves as the month goes.
Chemist and distributor sales:
Doctor coverage next to secondary sales at each chemist and distributor.
AAVA Brands, a Nigerian consumer goods company rather than a pharma one, grew store-level sellouts by 25–30% on BeatRoute.
Pharma software in Africa: which tool does which job?
BeatRoute suits pharmaceutical companies and consumer health brands with large teams of medical reps who want detailing and call reporting in the same app.
| Software | Its job | Built for | What it misses |
|---|---|---|---|
| Pharmacy POS and stock software | Sales, batches, expiry dates and stock for a chemist or wholesaler. | Chemists and pharmacies. | Medical reps and doctors. |
| ERP for pharma | Manufacturing, finance and invoices to distributors. | The factory and head office finance. | Rep visits and chemist sales. |
| Pharma SFA for call reports only | Visit reports, samples, transport claims and cycle plans for reps. | Script-only rep teams. | Chemist sales, OTC orders and distributor stock. |
| Distributor management system (DMS) | Secondary sales, stock and claims per distributor. | Brands using many distributors. | The doctor behind each sale. |
| BeatRoute: pharma SFA plus DMS | Rep basics, RCPA per doctor, OTC orders, hospital accounts and distributors. | Brands with script, OTC and hospital teams. | More than one small team needs for call reports. |
Beyond the call report: three things BeatRoute adds
If a doctor's scripts stop showing up at the chemists near the clinic, ask the distributor about stock before you ask the rep. Calls, chemist audits and distributor stock sit on one screen.
OTC orders and distributors in one app
OTC reps book orders at chemists and patent medicine vendors, run schemes, check displays. Each distributor's stock sits in the distributor management system.
How the distributor management system works→- Chemist and PMV orders
- Trade schemes
- Distributor stock and sales
Hospital accounts and CMEs
Key account managers for hospitals have their own visit norms and scorecards, and incentives can follow those. Every CME records which doctors came.
- Hospital KAM scorecards
- CMEs and doctors' meetings
- Doctors who attended
Run your rep, chemist and hospital calls on BeatRoute.
Bring your doctor list and focus brands.
AI that sets each rep's day by your sales goals
Scheduling AI Agent
Each morning, lists first the doctors and chemists where scripts are slipping.
Journey Planning AI Agent
Fits a missed doctor back into this week's plan.
Customer Insights AI Agent
Gives the rep a short brief before each clinic call.
Order AI Agent
At a chemist or PMV, suggests OTC lines from your focus list.
VM Audit AI Agent
Reads the counter display from a single photo.
BeatRoute Copilot
Answers a manager's plain-English questions on doctor coverage and script trends.
Reading for pharma sales teams in Africa
Guide
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Case Study
PT Combiphar Adopts BeatRoute’s SFA Software to Drive Pharma Sales in Indonesia
PT Combiphar, a top pharmaceutical company in Indonesia, is implementing BeatRoute’s Sales Team App (Sales Force Automation Software) to run sales…
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Guide
Pharma SFA for HCP Engagement: A Guide for Sales Managers
How pharma SFA helps medical reps plan, run and record doctor (HCP) calls, link each doctor to nearby pharmacy audits and events, and what sales…
Read more →Frequently Asked Questions
Can BeatRoute tie chemist audits back to each doctor?
Yes. At the clinic, the rep notes what the doctor agreed to prescribe. The RCPA at the chemists linked to that doctor then checks it by molecule, so you can tell which doctor moved sales at which chemist.
How long does a pharma SFA rollout take?
That turns on three things: how many teams you run (script, OTC, hospital), how many distributors you bring on, and which systems you connect. BeatRoute links to your ERP, finance and HR systems through its Matrix middleware or APIs. A demo gets you a timeline for your own setup.
Pharma CRM or pharma SFA: are they the same thing?
Partly. Pharma CRM software holds the record of each doctor and every contact, and marketing and medical teams often use it too. Pharma SFA software is shaped around the rep's working day: the visit plan, call reports, samples, transport claims and orders. BeatRoute keeps the doctor and chemist lists and every past call, so what a field team needs is in one app. Our pharma SFA guide explains the difference in detail.
How much does pharma SFA software cost in Kenya or Nigeria?
BeatRoute is subscription software, priced per user and module on annual contracts, with no free trial. The DMS is a separate module: add it when you want your distributors' stock and sales beside your reps' calls.