Doctor calls linked to chemist sales
Reps see which doctors' prescriptions move stock at nearby chemists, and managers join visits in the app.
- Doctor–chemist links
- Chemist audit by doctor
- Joint visits
Pharma SFA software for medical reps in Africa
Doctor calls, chemist audits, OTC orders and stockists on one app, so every call can turn into chemist sales.
HCP Coverage & Detailing
with Medical Reps
Pharmacy & OTC Execution
with Chemists & Stockists
HCP Activation & CME
with Events & Education
Trusted by Shalina Healthcare across African markets
What is pharma SFA software?
Pharma SFA (sales force automation) software is the phone app a pharmaceutical field force runs on: medical reps plan doctor and chemist calls, file call reports, track samples and claim expenses.
It also records RCPA, the chemist prescription audit, so managers see which doctors' prescriptions turn into sales at nearby chemists. Read our guide to pharma SFA and HCP engagement.
The baseline every MR team needs
Daily call report (DCR):
Log each doctor and chemist call on the phone. See our MR reporting software.
Attendance and geo-tagged calls:
Every call carries a location stamp, which protects honest reps.
Transport and expense claims:
Claims built from the real route, city or upcountry.
Sample and gift trail:
What each rep received, gave each doctor and has left.
Cycle plans:
Monthly tour plans by doctor class, approved before the month starts.
E-detailing:
Show product videos on a phone and see what each doctor viewed. See our e-detailing software.
What managers see
Calls against the plan:
Missed doctors show up while there is still time to visit.
Targets and scorecards:
Rep, territory and team scorecards, live through the month.
Chemist and stockist sales:
Chemist and stockist sales beside doctor coverage.
In Nigeria, AAVA Brands grew store-level sellouts by 25–30% with BeatRoute across its outlet network. It is a consumer goods business rather than a pharma one, but the same outlet-level tracking applies to OTC.
Which kind of pharma SFA software fits your team?
Choose by how your teams sell.
| Kind of tool | What it does | Who it suits | Where it falls short |
|---|---|---|---|
| Generic field sales app | Check-ins, visit logs, orders and expenses for any field team. | Small teams selling OTC through chemists. | No doctor classes, cycle plans, sample trail or chemist audits. |
| Build-it-yourself platform | A CRM or low-code platform that your IT team or a partner shapes into a pharma app. | Large firms with in-house IT and time to build. | Every launch or new rule becomes an IT project. |
| Call-reporting pharma SFA | Call reports, attendance, expenses, samples and cycle plans. | Prescription-only teams that mainly need reporting. | Logs doctor visits but does not link them to chemist sales, OTC orders or stockist stock. |
| Pharma SFA with DMS (BeatRoute) | The MR basics plus chemist audits linked to doctors, OTC and hospital workflows, and stockists. | Brands with prescription, OTC and hospital teams selling via stockists. | More than you need if you only want call reports for one small team. |
What BeatRoute adds to the MR basics
OTC orders and stockists on the same app
OTC orders from chemists, schemes and audits, with stockists on the built-in distributor management system.
See the distributor management system→- Chemist and pharmacy orders
- Trade schemes
- Stockist stock and sales
Hospital accounts and CME
Hospital key account managers get their own norms and scorecards, and CMEs are tracked to attendance.
- Hospital KAM scorecards
- CME and seminars
- Attendance by doctor
See your doctor, chemist and CME execution on BeatRoute.
See how BeatRoute runs prescription, OTC and hospital teams, with your visit norms and focus brands.
AI that plans the rep's day around your sales goals
Scheduling AI Agent
Sends each MR to the doctors, chemists and pharmacies where prescriptions are slipping.
Journey Planning AI Agent
Builds weekly and monthly cycle plans that make up for missed calls.
Customer Insights AI Agent
Prepares an agenda for each doctor visit before the rep walks in.
Order AI Agent
Suggests the right OTC products for each chemist and stockist from your focus lists.
VM Audit AI Agent
Checks chemist and pharmacy displays from one geo-tagged photo.
BeatRoute Copilot
Answers managers' questions about doctor coverage and prescription trends in plain English.
More on pharma execution in African markets
Guide
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Case Study
PT Combiphar Adopts BeatRoute’s SFA Software to Drive Pharma Sales in Indonesia
PT Combiphar, a top pharmaceutical company in Indonesia, is implementing BeatRoute’s Sales Team App (Sales Force Automation Software) to run sales…
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Guide
Pharma SFA: What It Is, What It Must Do and How to Choose One
What pharma SFA must do beyond a generic field app, where most tools fall short, how it differs from pharma CRM, and how to test one on your own…
Read more →Frequently Asked Questions
How is BeatRoute different from a traditional pharma SFA?
Traditional pharma SFA tools prove that a visit happened: they log geo-tagged calls, samples and detailing, while the MR still plans tomorrow from memory. BeatRoute also plans the work with AI and links each doctor to sales at the chemists nearby, plus OTC orders and stockist stock.
What should a pharma company in Africa look for in SFA software?
Start with how your field force sells. Pharmaceutical companies that sell to doctors, chemists and hospitals need more than call reporting. Check that it covers the medical rep's day: call reports, geo-tagged attendance, samples, transport claims and cycle plans by doctor class. Then check what it links: chemist audits near each doctor, OTC orders and stockist stock, so pharmaceutical sales can be traced back to doctor coverage. Look at the analytics managers get, such as calls against the plan and targets by rep, territory and team. Finally, check that it works offline outside the big cities and connects to your ERP and HR systems. An admin should be able to change visit norms without a development project.
Does BeatRoute link chemist audits to doctors?
Yes. During the visit, the rep records what the doctor agreed to prescribe. A retail chemist prescription audit (RCPA) at linked chemists then checks it by molecule and doctor, so you see which doctor drove which chemist's sales.
Can MR, OTC and hospital teams use separate workflows?
Yes. Medical reps, OTC trade executives and hospital key account managers each get their own visit norms and scorecards. Incentives can follow those scorecards. When you launch a product, open a territory or face a new compliance rule, an admin changes the norms in settings. No development project is needed.
How long does it take to roll out pharma SFA software?
It depends on how many teams, products and integrations you have. A pharma company with separate prescription and OTC workflows can go live on BeatRoute SFA in two months. BeatRoute connects to your ERP, finance and HR systems through its Matrix middleware or APIs. A demo is the quickest way to get an estimate for your setup.
Can medical reps work offline between clinics?
Yes. Calls, samples, detailing records, orders and expenses are captured on the phone and sync when the signal returns. Reps outside the big cities are not left out.
Is pharma SFA software the same as a pharma CRM?
They overlap. A pharma CRM keeps the record of each doctor and every contact with them, often for marketing and medical teams too. Pharma SFA software is built around the field team's day: visit plans, call reports, samples, expenses and orders. BeatRoute holds the doctor and chemist lists and the full call history, so the records a field team needs sit in the same app. Our pharma SFA guide covers the difference in more depth.