HCP Coverage & Detailing
Visit-norm planning, multimedia e-detailing with DQS, sampling audit trails and joint visits with manager feedback.
Visit-norm planninge-Detailing + DQSSampling audit trailsJoint visits
SFA-DMS FOR PHARMA IN AFRICA
Most pharma SFAs just report MR activity.BeatRoute executes your goals across Africa.
The prescription starts with the HCP and finishes at a chemist counter. BeatRoute is the SFA + DMS built to execute all three: HCP detailing, pharmacy and OTC, and CME activation.
HCP Coverage & Detailing
with Medical Reps
Pharmacy & OTC Execution
with Chemists & Stockists
HCP Activation & CME
with Events & Education
Trusted by Shalina Healthcare across African markets
Why generic platforms don't work for pharma, and BeatRoute does.
BeatRoute
Ready to deploy for pharma on day one.
Development Platforms
Scalable, but slow, capex heavy, opex heavy.
Traditional Pharma SFA
Logs doctor visits, but doesn't link to pharmacy pull or OTC execution.
One platform across the three fronts of pharma sales.
Pharmacy & OTC Execution
RCPA at chemist counters matched to prescribing doctors, AI order recommendations for OTC, and HCP–pharmacy linkage.
RCPA auditAI order recommendationStockist trade schemesHCP–pharmacy linkage
HCP Activation & CME
CMEs and group presentations with HCP participation as a named KPI, tracked from approval to outcome.
CME & seminarsGroup presentationsHCP event ROIAttendance tracking
GET STARTED
See your HCP, pharmacy and OTC execution on BeatRoute.
We'll model your Rx, OTC and KAM teams, your visit norms and your focus brands. You walk away with a deployment plan, not a slide deck.
GOAL-DRIVEN AI
AI that gives your MRs their day back, and points every hour towards your sales goals.
Scheduling AI Agent
Sends every MR to the HCPs and pharmacies where prescriptions are slipping.
Journey Planning AI Agent
Builds weekly and monthly cycle plans that recover missed coverage automatically.
Customer Insights AI Agent
Prepares a contextual agenda for every HCP visit before the rep walks in.
Order AI Agent
Recommends the right OTC SKU at every pharmacy and stockist based on MSL and FSL targets.
VM Audit AI Agent
Audits pharmacy display compliance from a single geo-tagged photo.
BeatRoute Copilot
Answers managers' questions about HCP coverage and prescription trends in plain English.
Make changes you could earlier only make on a development platform, in minutes, not months or years.
Separate KPI scorecards for Medical Rep, OTC Trade Exec and Hospital KAM teams.
New product launch SOPs and visit norms, live in days, not a dev project.
Add activity types and detailing norms as the portfolio evolves.
Configurable incentive and gamification linked to your KPIs.
Reconfigure territories and compliance rules without development.
Go-live is just the beginning. The real cost shows up when your system cannot keep up. We have consciously built BeatRoute to scale with you, without constant rework.
Vinay Singh, CEO, BeatRoute
Connect BeatRoute to your existing stack with Matrix middleware or APIs
SAP, Oracle or any ERP, plus your data lake, finance, HRMS and helpdesk systems.
Take better decisions with your entire data.
Use built-in BeatRoute AI from day one.
Run centralized AI on top by combining BeatRoute data with your other tools.
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Frequently Asked Questions
Why is BeatRoute the best pharma SFA software for African markets?
Because it runs the prescription and the counter as one motion. HCP detailing, pharmacy and OTC coverage, and CME activation sit on one platform, and the whole field day works without a network.
Does the pharma SFA cover chemists, not just pharmacies?
Yes. Registered pharmacies, chemists and licensed medicine vendors are profiled and covered by potential with their own visit frequencies. OTC volume is planned rather than assumed.
Can medical reps work offline between clinics?
Yes. Calls, samples, detailing records and orders are captured on the device and sync when signal returns. A day of clinic rounds is never written up from memory that evening.
How does it protect rep incentives on field activity?
Every call is time-stamped and geo-verified, so detailing and coverage claims are settled with evidence at month end instead of being argued.
Does it support distributor and stockist supply alongside HCP work?
Yes. Primary orders, stockist inventory and secondary sales run on the same platform as the MR app. Demand created at the clinic is matched to stock on the shelf.