Order BookingOrders per Rep
+10%
The cement brand used BeatRoute's SFA app for its sales officers and increased orders per rep by 10% in nine months
The SFA-DMS Platformfor Building Materials Brands in Africa
In building materials, brands need to win every hardware dealer, capture demand led by contractors and masons, and convert more project sites into revenue. BeatRoute is the only SFA-DMS for the industry that executes all three on one platform, out of the box, with AI.
Trusted across cement, paints, pipes, adhesives and construction chemicals
100,000+
field users
20+
countries
4.3
rated on G2 & Capterra
Join Building Materials Brands Achieving Their Goals With BeatRoute
Cement brand
A leading cement brand runs its sales and distribution across multiple countries on BeatRoute.
Orders per Customer
+8%
With better dealer engagement and BeatRoute's Order AI Agent at every visit, the cement brand's buying outlets ordered 8% more often in nine months
Orders from Coached Reps
+16%
Sales officers whose managers coached them in the field through BeatRoute grew orders 16% more than those who were not coached
Paints & construction chemicals brand
Sales Productivity
+30%
A paints brand in Southeast Asia improved sales productivity by 30% within months of going live on BeatRoute
Construction chemicals brand
Visits per Rep
+13%
A construction chemicals brand increased visits per rep by 13% in five months on BeatRoute
Building products brand
Lead Conversion
+22%
A building products brand improved lead conversion in its projects channel by 22% with BeatRoute
Start an instant demo of BeatRoute with just your email address
A development platform would take us a long time to market and a heavy upfront capex to implement for the nuances of our industry. We found BeatRoute to be built for our industry with ready-to-use workflows coming from rigorous industry experience.
Isha SharmaLead, Digital Transformation, KerakollMore on building materials in African markets
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Why is BeatRoute the best SFA-DMS software for building materials here?
Because it runs the dealer, the contractor and the project on one system. A hardware dealer, a contractor and a site engineer all influence the same bag of cement. Tracking only the dealer visit explains none of the volume.
Can it handle dealers served by more than one distributor?
Yes. The geography is defined once and the dealer mapped once. Every authorized distributor in that area can serve them without duplicating the customer or splitting your sell-out data.
Does it work offline on site and upcountry?
Yes. Visits, orders, stock checks and site photos are captured on the device and sync when the network returns. It matters on a site road as much as in a trading centre.
How does it track contractor and influencer loyalty?
Contractors and masons are enrolled, their pull is attributed to the dealer who served them. Rewards are settled against verified purchases rather than claimed ones.
Can one platform run building materials sales across several countries?
Yes. Currencies, tax rules, distributor structures and territory hierarchies are configured per country, so a brand selling into Nigeria, Ghana and Kenya works from one view.