SFA-DMS FOR BUILDING MATERIALS IN AFRICA
The contractor picked the brand before the dealer was asked. BeatRoute is the SFA + DMS built to run all three: retail execution, contractor-led demand, and project conversion.
Retail Execution
with Dealers & Distributors
Demand Generation
from Contractors & Influencers
Demand Realization
in Projects & Retail Channels
Trusted by Dangote Cement across Nigeria and six more markets
Ready to deploy for building materials on day one.
Scalable, but slow, capex heavy, opex heavy.
Do 30% of retail. 0% of projects.
Linear lead management, not tripartite leads with dealers and influencers.
A development platform would take us a long time to market and a heavy upfront capex to implement for the nuances of our industry. We found BeatRoute to be built for our industry with ready-to-use workflows coming from rigorous industry experience.
Isha Sharma
Lead, Digital Transformation, Kerakoll
Get more volume out of every dealer and distributor, stronger coverage, faster reorders, and trade promotions and live credit that keep stock moving instead of stuck.
Get your brand specified on site, win the contractors, masons and architects who decide what's used, and turn their loyalty into pull-through demand.
Realize each project's full potential, not just the conversion. Scout and track leads across the construction cycle, pair the right dealer to each contractor, and own the demand with full attribution.
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We'll model your goals, your sales processes and your top SKUs. You walk away with a deployment plan, not a slide deck.
GOAL-DRIVEN AI
Sends every rep to dealers, contractors and sites where they can make business impact.
Prepares a high impact meeting agenda for every single visit.
Recommends the right SKU at every dealer counter based on outlet potential.
Audits planogram compliance, share of shelf and full VM audit from a single photo.
Answers managers' questions about their territory in plain English.
Calls dealers and distributors to capture orders just like a human would.
“BeatRoute has streamlined our sales process, improved team accountability, and enhanced market coverage.”
— Utkarsh Bansal, Executive Director, Utkarsh India Ltd.
Category-based sales teams without system friction.
Flexible team and distribution hierarchy by regions.
Distinct KPIs and processes for retail vs project teams.
Configurable incentive linked to your KPIs.
Toggle features as business needs change.
Go-live is just the beginning. The real cost shows up when your system cannot keep up. We have consciously built BeatRoute to scale with you, without constant rework.
Vinay Singh, CEO, BeatRoute
SAP, Oracle or any ERP, plus your data lake, finance, HRMS and ticketing systems.
Take better decisions with your entire data.
Use built-in BeatRoute AI from day one.
Run centralized AI on top by combining BeatRoute data with your other tools.
“At Utkarsh India, we chose BeatRoute to bring efficiency, transparency, and data-driven insights to our field sales operations. Earlier, we…
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TL;DR Building materials brands fail when they push product into dealer networks without a plan for influencer activation or secondary demand. This […
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Because it runs the dealer, the contractor and the project on one system. A hardware dealer, a contractor and a site engineer all influence the same bag of cement. Tracking only the dealer visit explains none of the volume.
Yes. The geography is defined once and the dealer mapped once. Every authorized distributor in that area can serve them without duplicating the customer or splitting your sell-out data.
Yes. Visits, orders, stock checks and site photos are captured on the device and sync when the network returns. It matters on a site road as much as in a trading centre.
Contractors and masons are enrolled, their pull is attributed to the dealer who served them. Rewards are settled against verified purchases rather than claimed ones.
Yes. Currencies, tax rules, distributor structures and territory hierarchies are configured per country, so a brand selling into Nigeria, Ghana and Kenya works from one view.