Visit Planning Software for African Territories
Field teams here lose the day to distance first. BeatRoute plans visits around outlet potential, real travel time and market days. The rep stands in the duka, kiosk or supermarket that moves the number.
Beat Planning
Scheduling AI Agent
Route Optimization
⊢Trusted by AAVA Brands, BUA Foods and Dangote Cement⊣
Every visit should target business opportunity
Our primary research found that up to 55% of field visits contribute little to business goals, because outlets are chosen on gut feel, habit, and convenience rather than business priority.
As a result, high-value outlets get missed while low-impact visits go ahead as planned, so businesses lose selling opportunities even with active field coverage.
BeatRoute solves this by building optimized routes and beats around real-world conditions and business goals, so reps visit the right stores at the right time, where the biggest opportunities actually are.
Plan
Segment outlets by business or revenue potential
Group outlets by class, revenue contribution, and growth potential so reps focus on the stores that matter most to your sales goals.
Define visit frequency based on outlet class
Set the right cadence for every outlet class so high-value stores are visited as often as your sales strategy demands.
Plan visits, tasks, and make direct calls to customers via the app
Equip reps with a single app to plan their day, complete store tasks, and connect with customers without switching tools.
Prioritize recurring and ad-hoc visits based on business needs
Balance scheduled beats with urgent, business-critical visits so reps always work on what drives the biggest outcomes.
Enable managers to plan ad-hoc visits for escalations
Give managers the controls to schedule audits, escalations, and strategic interventions without disrupting rep beats.
Assign beats based on rep capacity and territory coverage
Distribute outlets across reps using territory data and capacity inputs so coverage stays balanced and gaps are easy to spot.
Execute
Suggest store visits based on order decline, payment delays, and stock risks
Surface the outlets that need attention right now using real-time signals from orders, payments, and stock, so reps act before issues turn into lost revenue.
Prioritize schedules based on high-impact business outcomes
Reorder the daily plan around the visits that move the needle on revenue, collections, and key sales programs.
Align static plans with dynamic priorities for monthly goals
Blend your structured beat plan with month-end priorities so reps stay on track for targets without dropping coverage discipline.
Adhere to visit frequency targets each month
Track frequency compliance by outlet class and auto-adjust schedules so every store gets visited as per plan.
Act on store-specific tasks like orders, payments, issues, or new schemes
Push tailored tasks to every visit, from collecting payments to launching new schemes, so reps execute, not just check in.
Prioritize tasks based on urgency and criticality
Rank in-store tasks by urgency so reps spend their time on the actions with the biggest business impact.
Measure
Divide regions by geography, outlet density, and visit goals
Carve out territories using geography, outlet density, and visit goals so every region gets the right level of coverage.
Estimate rep needs based on visits, outlets, and capacity
Right-size your field team by modeling rep requirements against outlet load, visit frequency, and working capacity.
Optimize routes to reduce missed visits and ensure compliance
Turn planned visits into the most efficient travel path so reps cover more outlets, cut travel time, and stay compliant with the beat plan.
What our customers are saying: real results & testimonials
“BeatRoute gave us exact visibility of which outlets are visited, when, and what happens during those visits. It aligned our ground team with senior management's philosophy, with exceptional help desk support and flexibility.”
— Rajat Jain, AGM – IT Applications, Valvoline Cummins
Resources
Relevant resources
Visit planning, beat plans and coverage, for teams working long distances.
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Read moreFrequently Asked Questions
Does visit planning account for market days and early closing?
Yes. Customer availability shapes the plan. Nobody is sent to a trading centre on the day it is empty, or to a shop that shuts by noon.
Can it plan around traffic and long upcountry stretches?
Yes. Plans are built on real travel time rather than distance on a map. A corridor that takes an hour to cross is planned as an hour.
Does the visit plan work offline?
Yes. The day's plan sits on the rep's device and completed visits sync when signal returns, so a dead spot does not strand the route.
How does visit planning software choose the outlets?
Outlets are ranked by potential, overdue coverage and business risk, then sequenced, so frequency follows value instead of a flat weekly list.
Can managers plan their own market days?
Yes. Managers build their own focused visit plans the same way, which matters when a territory review has to fit around traffic and market days.