Visual Merchandising App That Delivers Shelf Execution Across Africa
Your shelf is won in a supermarket aisle in Lagos and on a crowded counter in a duka. Neither looks like a planogram from head office. The visual merchandising app grades what is actually there from one photo, while the rep can still fix it.
Built for display-heavy, brand-first categories
Designed for reps, promoters & beauty advisors
Works across GT, MT, salons, chemists & modern retail
⊢Trusted by AAVA Brands, BUA Foods and Dangote Cement⊣
From planograms to perfect store execution
Shelf execution decides what gets sold. But ensuring it happens correctly has always been expensive and slow.
That is why the way brands audit the shelf keeps evolving, from manual checks, to machine learning, to an AI agent built for execution.
Manual audits
Time-consuming and costly, significant setup effort and long audit cycles.
Baseline accuracy only.
Traditional Machine Learning Audits
Reduces some effort, but still operates with limited efficiency.
Only moderate gains in speed and cost.
BeatRoute VM Audit AI Agent
Reduces effort ~40%, cuts audit time to minutes, and enables near real-time execution checks.
Accuracy up to 92%, perfect shelf execution, finally scalable.
Plan
Define VM campaigns with planograms, POSM, shelf-share, and display layouts
Upload benchmark images and guidelines by outlet type or region
Target by store profile, geography, class, or sales velocity
Set compliance KPIs: face count, share of shelf, visibility score
Map SKU visibility goals to campaigns or store clusters
Schedule retail audits aligned with promotions or sales pushes
Execute
Capture store visuals via mobile app, even offline with retail audit software
Auto-log time, geo-tag, outlet & campaign ID with each image
Use AI for instant planogram grading against benchmarks
Verify POSM placement, branding quality, and visibility with retail audit software
Record gaps like missing SKUs, expired POSM, competitor activity
Send non-compliance alerts to supervisors in real time
Measure
Get Copilot nudges for gaps or rep behavior
Break down face count, shelf share, and SKU visibility
Monitor store-wise and rep-wise audit performance
Identify low-performing outlets for targeted VM intervention
Build custom dashboards with image evidence
Correlate VM compliance with sales uplift and offtake data
What our customers are saying: real results & testimonials
“We moved from pen and paper to full automation with BeatRoute in under three months. From order taking and merchandising to capturing customer feedback, everything is now streamlined. The insights are just a click away, and for us, BeatRoute has become the lifeblood of operations.”
— Kashif Ahmed, Trade Commercials, Danone India
Resources
Relevant resources
Shelf execution, planogram compliance and share of shelf, in African retail.
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Read moreFrequently Asked Questions
Does the visual merchandising app work in small independent shops?
Yes. Audit templates differ by outlet type, so a kiosk counter is graded on visibility and facings while a supermarket aisle is graded on planogram compliance.
How does one photo grade the shelf?
AI returns share of shelf, facing counts, planogram compliance and competitor presence from a single image, so the rep spends the visit selling.
Does it work offline?
Yes. Photos and audit results are captured on the device and sync when the network returns, which matters in basement stores and upcountry markets.
Can we verify that display spend was executed?
Yes. Every audit is geo-verified and time-stamped, so POSM and display investment is evidenced at the outlet rather than claimed.
Does it track competitor activity at the shelf?
Yes. Competitor presence, pricing and promotions are captured on the same visit.