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This question was asked by a BeatRoute prospect. Names withheld; question lightly edited for clarity.
Can we build and geo-tag our shop universe from the field?
Our answer
Yes. In BeatRoute the salesman adds a new shop during the visit with its name, address, contact, photo and GPS location, and it joins the beat from that point. Duplicate detection stops the same counter being added twice under two spellings, which is what usually corrupts an outlet master. Brands entering a new town start here, because a beat plan is only ever as good as the shop universe under it.
More on this: customer onboarding.