Retail execution in the Philippines has become more complex than ever, and brands can no longer rely on basic tracking to stay ahead. Traditional tools like Engagia focus on activity tracking, but brands today want AI guidance for their sales teams and distributors, along with the flexibility to fully match their processes.

This is why BeatRoute has become the most popular SFA and DMS software in the Philippines, trusted by brands such as San Miguel, Colgate, Holcim, and Dyna Drug Corporation.

BeatRoute goes beyond plain automation

Engagia is a straightforward sales force automation system specifically designed for the consumer goods industry. It emphasizes simplicity and ease of use, providing sales teams with essential tools to track leads, manage customer relationships, and monitor sales performance through an intuitive interface.

BeatRoute, on the other hand, is a Goal-Driven AI platform for retail sales and distribution that helps you turn business goals into territory-level execution. It connects every goal, whether coverage optimization, running growth initiatives, or operational efficiency, to guided actions. 

It helps you make sure that every sales team member and channel partner moves in one direction: achieving the end goals you have defined in the platform.​

What makes BeatRoute unique is its ability to bridge the gap between goal-setting and ground-level execution by providing a framework to translate insights into actions, rather than leaving them for teams to interpret.​

BeatRoute doesn’t stop at insights

When it comes to using insights, Engagia focuses on data collection and reporting within the scope of field activity tracking and order management. The platform eliminates manual data-capturing and provides real-time information to back offices, helping businesses understand field operations and customer patterns.​

However,  the real challenge with the platform lies in translating those insights into consistent, territory-wide execution that drives toward specific business outcomes.

On the other hand, BeatRoute doesn’t stop at insights. Its goal-driven AI guides your teams and channel partners on what to do and where to focus, ensuring that every action takes you one step closer to your unique business KPIs. 

BeatRoute is a functionally scalable platform

Engagia offers flexible features that can be customized according to daily problems faced by field and office teams. The platform provides custom forms, integration capabilities with ERP systems, and some configuration options to address specific operational needs.​

However, when your business needs evolve beyond the scope of pre-built customizations, you face typical constraints. Custom dashboards and analytical reports require contacting Engagia’s data team to build client-specific solutions. 

This architectural limitation can fracture your route-to-market execution as your requirements become more complex. It increases management overhead as your team is forced to work around system constraints.

BeatRoute, in contrast, is a functionally scalable platform built for enterprise retail businesses with complex and evolving requirements. Its modern architecture is designed to be flexible and grow with you.​

With BeatRoute, even if you’re running multiple processes in different channels, all of it can be managed in one single instance. You can define separate processes, KPIs, and SOPs for each channel, and everything works seamlessly. All data syncs in real-time, giving you complete visibility and unified reporting across your entire business.​

Best of all, BeatRoute empowers you with zero-code, plug-and-play adaptations. This means you can go directly to the admin panel and make necessary adjustments yourself, instantly and without delay. You don’t have to chase a vendor for an enhancement or run into an architectural wall where the system cannot accommodate your needs.​

Feature level comparison

What makes BeatRoute stand out

BeatRoute’s Goal-Driven AI helps you achieve your business goals

• Order AI Agent for intelligent order recommendations
• Scheduling AI Agent for optimized visit planning
• Customer Insights AI Agent for relationship intelligence
• BeatRoute Copilot for natural language assistance for problem discovery and solving

Functional Scalability​

• Zero-code platform modifications​
• Rapid workflow deployment without vendor dependency​
• Unified data across all channels and user groups​

Proven Impact

BeatRoute’s goal-driven AI delivers measurable results:​

• 12.6% sales uplift through goal-driven AI (GDAI)​
• 16% reduction in route-to-market costs​
• 5.3% improvement in sales team productivity​

Strong Local Partner Network and Regional Presence

• Frequent on-the-ground visits to understand each customer’s specific needs and challenges.
• Support in local languages for smoother adoption and training.
• A strong network of local partners for implementation, support, and scaling.
• Trusted by leading Filipino enterprises and 200+ global brands, including Colgate-Palmolive, San Miguel Corporation, Philip Morris International, and DynaDrug.
  

💡Pro tip: Want to know what more we have for the Philippines? Explore it here.

Who should choose BeatRoute

• Organizations that want every sales team member and channel partner aligned toward one clear business goal.
• Businesses operating across  multiple channels- General Trade, Modern Trade, or B2B, and need a single unified platform for better visibility and decision-making..
• Companies that aspire to grow and need a platform that evolves with changing market needs, without the hassles  of long customization cycles.

If visibility is where your tools stop, it’s time to move toward real execution. Book a free demo to experience BeatRoute’s Goal-Driven AI in action.