A complete and thorough understanding, about the inside out of your customers and catering to their needs accordingly, is the ultimate remedy for leading your domain market. Thus, arises the need for a complex set of activities for attracting and keeping intact the attention of your most important customers- ‘the retail stores’. Namely, ‘Store Profiling’- is nothing short of the Holy Grail of all retail marketing strategies. To help you with it, and to fulfill this need, we bring to you an amalgamation of features; meticulously planned and strategized in an app called ‘BeatRoute’. Store Profiling means identifying the needs Continue Reading →
Field CRM and Lead Management
The ‘lead info’ clearly travels a lot of steps before it reaches the sales rep, who actually becomes the face of your company. For any other industry, it might be an area which can be slightly neglected, but when Banking Finance, or Insurance companies are taken into consideration, the most important lever of winning a client is a face to face meeting. Sales reps are the ones who do these meetings and are responsible for converting a lead to a customer. So, are you ready to risk your potential customer? Just imagine the scenarios that could go wrong when Continue Reading →
‘Convincing Demo, Sure Sell’- through team learning
“The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.” -Jay Abraham A customer seldom bothers about or even considers the amount of technology or research that must have gone into creating a product and how unique it is. Perils of a Customer Purchase Journey Let’s trace back the journey of a product purchase from a customers’ perspective, you are free to choose any product that comes in your mind, from FMCG, Consumer Durables or Insurance. The chances of a customer choosing your product over the others become Continue Reading →
‘Convincing Demo, Sure Sell’- through team learning with BeatRoute
BeatRoute is an intelligent field execution platform that makes every field team member 10x more effective. It is a one-stop platform that helps you drive more sales through field teams. One of the key use cases that BeatRoute solves is helping the organization communicate and deliver standardized communication to its Field Teams and Customers. A few pillars make BeatRoute’s mechanisms foolproof- Multimedia Content The chances of your product being successful should not be based on the memory of a field force person, rather on solid formats that the field force can refer to, as and when needed. BeatRoute allows you Continue Reading →
GPS Tracking – The Game Changer for Field Force Management
Technology is essentially changing the way we do our business and why shouldn't it? With the growth of any business that has a field force, it becomes a pressing need to have a closer eye on each activity; robust GPS tracking could be a possibility here. Handling a field force without technology is not only beyond the bounds of possibilities but unintelligent as well. No matter how big or small your team is, managing and monitoring it, effectively, is difficult. And helping them do their job better is undoubtedly a big challenge. One of the key things about managing Continue Reading →
Winning customers at the Point Of Sale – Product Promoter Enablement
Winning customers at the Point Of Sale - Product Promoter Enablement Are you concerned about your product getting lost amongst similar products and not getting the set of eyes that it actually deserves? It is quintessential in today’s world to get the attention of potential customers. Winning it at the point of sale is one thing that can never go wrong. Deploying Product Promoter at the POS can not only help increase your sales but it also helps you avoid stock-outs and ensure compliance with visual merchandising campaigns and get competitor insights. For you as a Sales Manager, Continue Reading →
Order Maximization – A game changer
Maximising orders by retailers is critical to any sales driven business, especially for FMCG and Consumer Durable product companies. This lever worked on effectively with the sales team, can have a major impact on the top line of the FMCG and Consumer Durable product companies. However, this isn’t a cakewalk - as anyone who’s been in sales knows - and the challenge only multiplies when trying to drive this across an entire field sales team. Just a few challenges and pitfalls can drastically hamper order maximisation efforts and sales. A key aspect that can hinder a sales rep is visibility Continue Reading →
Treading through BFSI the smart way!
The retail banking and consumer financial services (BFSI) involve a lot of hard work on part of the field reps and agents - whether it be attending to customer calls, door to door selling, lead funnel tracking and what not. The ability to nail execution on this aspect is what also becomes an immense differentiator amongst firms - and if you want to win - you have absolutely got to get this right. In BFSI, field sales and marketing comes with its own set of predicaments, not limited to … Capturing relevant leads through multiple sources. Ensure scientific allocation of Continue Reading →
Visual Merchandising – The ‘BeatRoute’ Retail Route
When it comes to sales - whether for FMCG or Consumer Durables or other consumer products companies, meticulous strategy and planning go into remaining on top of the game. Amongst the practices commonplace, yet differentiated and effective, in the retail industry, visual merchandising is right there at the top of the list. Well executed floor plans, attractive, three-dimensional displays, special packaging and posters, and right product placement - all to pique customer interest and maximize their sales. Companies are vying against one another to grab the same set of eyeballs to drive their sales at retailers up and get the Continue Reading →
Retail Store Engagement : Secret Weapon for Brands to Influence Sales
Retail - store engagement with the best retailer app. There are 12 million kirana stores in India translating into 10 stores per 1000 Indians. These stores often act as key influencers in consumer’s purchase decision and are rich source of market intelligence. Engaging with this large and diverse kirana store network arguably forms most important element of brand’s strategy. Brands have traditionally leveraged (and built) distribution network of distributors, wholesalers, semi-wholesalers, super stockist, stockist, and suppliers to get their products placed at kirana stores. Seamless communication channel with kirana stores cutting across a large channel of distribution partners remains a Continue Reading →