How Perfetti India Optimized Route-to-Market and Delivery Operations with BeatRoute

At a Glance

The Challenge

As part of its journey to modernize route-to-market execution, Perfetti sought to optimize how it structured its delivery routes. The team needed a solution that could balance precision and scalability while reducing the resources required for market coverage.

Key issues:

• Inefficient beat planning, leading to unoptimized routing and delivery overhead
  
• Higher-than-necessary delivery costs, due to underutilized manpower and vehicle resources
  
• Low visibility into actual beat performance, making it hard to improve precision
  
• Need for a scalable system that adapts to regional complexities while conserving cost
  

The Solution

Perfetti implemented BeatRoute’s Route Optimization module to reimagine its beat planning and improve daily market execution.

What changed:

• Optimized delivery route structures, resulting in smarter and more efficient beat designs
  
• Achieved 15% more outlet reach with the same or fewer resources
  
• Reduced delivery costs by 10%, lowering logistical burden without compromising reach
  
• Increased route precision, enabling accurate planning and consistent service delivery
  
• Collaborated closely with BeatRoute, ensuring customized configurations tailored to Perfetti’s unique needs
  

Customer Testimonial

“BeatRoute has been a great partner in this journey of optimizing our sales operations. Their Route Optimization solution helped us minimize the manpower and cost required while increasing outlet reach by 15%. It brought much-needed accuracy and precision to our route design. For companies that know what they want and can clearly define it, BeatRoute is an amazing partner.”
— Mayank Pandey, Sales Capability Head, Perfetti