PT Combiphar Adopts BeatRoute’s SFA Software to Drive Pharma Sales in Indonesia

PT Combiphar, a top pharmaceutical company in Indonesia, is implementing BeatRoute’s Sales Team App (Sales Force Automation Software) to elevate sales execution across both OTC and prescription channels. This strategic move empowers Combiphar’s field force with a scalable, AI-driven platform designed to enhance sales effectiveness, improve execution consistency, and drive growth in a highly competitive healthcare market.

About Combiphar

As one of Indonesia’s most trusted pharma brands, Combiphar’s decision to transition from legacy, in-house sales tools to a professional SFA platform marks a pivotal shift. With a large, agile sales team operating across diverse healthcare touchpoints pharmacies, clinics, hospitals, and retail outlets the need for a reliable, insight-rich execution system was clear.

Fastest Go live

• PT Combiphar went live in just two months. This makes it one of the fastest and most structured implementations in the pharmaceutical sector.
• What made this rollout stand out was BeatRoute’s ability to deeply understand and configure distinct workflows for both prescription (Rx) and OTC sales teams.
• All key configurations and system integrations were completed on schedule without any shortcuts. 
• A full data setup and cleanup ensured that historical sales information was accurate and ready from day one.
• To support seamless adoption, comprehensive and localized training sessions were delivered.

Why BeatRoute ?

• Goal‑Driven AI: Ensures reps stay aligned to prescription volumes, coverage metrics, and new product adoption KPIs via nudges and chat‑based intelligence.
  
• Pharma-Aligned Workflows: Supports field operations across doctors, clinics, chemists, hospitals, and OTC channels all within one unified app.
  
• Localization Strength: Designed for Indonesia’s sales ecosystems including Bahasa language, offline sync, Pharma tailored workflows etc.

BeatRoute SFA Software Made for Pharma

BeatRoute’s Sales Force Automation (SFA) software, built especially for the pharma industry. It is not generic; it knows pharma needs, rules, and how medical reps work. This makes it highly relevant for pharma people.

 What Makes BeatRoute SFA Software the Best Choice for Pharma?

• Doctor and Pharmacy Visits: The Scheduling AI Agent helps plan visits to doctors, clinics, hospitals, and pharmacies. It uses data on patient load, product focus, and rep territory to suggest which visits matter most. It fits exactly with how pharma field teams operate.
• Tracking Visits and Sample: Reps can log doctor visits, record sample distribution, and upload e-detailing content. Everything is captured as part of the visit workflow so managers can audit it later, important for compliance in pharma
• Works for Both Rx and OTC Teams: Whether you’re promoting prescription drugs or over-the-counter products, BeatRoute gives you separate workflows with the right KPIs. Reps get goals they can act on, and managers get data they can use.
• Smart Order Suggestions (especially for OTC):The Order AI Agent suggests which products to promote based on previous visits, doctor habits, or retail buying patterns. This boosts accuracy and sell-through.
• BeatRoute Copilot: A conversational AI assistant for managers to ask natural‑language questions like, “Which products are underperforming?” or “Who are low‑performing reps?” and get instant answers.

In Short:

BeatRoute’s SFA software understands how pharma teams actually work from visiting doctors to running sell-out programs in pharmacies. It helps your reps perform better and your managers stay informed faster, easier, and smarter.

👉 Book a Free Demo to see how  it can work for your team?