Grow Together with a Collaborative Distributor Management System
Go beyond tracking secondary sales. Build a win-win relationship with your distributors by enabling seamless collaboration on primary sales and achieving full visibility into secondary sales.
Flexible for all distributors with hybrid DMS
Supports primary and secondary sales
Integrates easily with your existing stack
Step 1
Plan Your Field Sales Better
Onboard distributors through self-serve or sales team-led sign ups
Sync products, pricing, and scheme masters with ERP
Set inventory norms and automate primary order triggers
Setup in-bill secondary schemes for upsell and cross-sell
Setup distributor growth campaigns, promos and reward programs
Define credit limits and receivable tracking rules to expedite receivables
Define credit limits and receivable tracking rules to expedite receivables
Step 2
Execute your field sales smarter
Mark attendance with geo-tagged time logs
Log field activity with GPS tracking
Suggest ideal order baskets with AI
Improve cross-sell and upsell with promotions
Take stock & process product returns
Use AI for visual merchandising
Execute pipeline and lead management
Log tertiary off-take
Collect payments and track outstanding dues
Record competitor pricing, presence, and promotions
Run surveys and capture in-store feedback
Log complaints, route them, and track resolution
Manage van stock, billing, and sales
Run loyalty program directly from the app
Enable reps with digital demos and multimedia content
Gamify your teams with leaderboards
Step 3
Analyse and solve your field sales problems quicker
Empower managers and admins with intuitive dashboards
Track real-time performance with KPI Scorecard
Measure sales uplift from every AI-driven action
Send real-time deviation alerts to territory managers
Build custom dashboards with Report Builder
Use Conversational AI to analyse data via chat interface
Resources
Latest Insights & Reports
Explore the latest news from BeatRoute, and insightful resources crafted for FMCG brands.
FAQ
Frequently asked questions
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BeatRoute’s Goal-Driven Sales Platform addresses key challenges FMCG brands face, including inefficient retail execution, fragmented distributor management, lack of intelligent route planning, and poor visibility into market activities. Our solution helps sales teams prioritize actions, plan visits more effectively, optimize distribution, and achieve measurable sales uplift.
BeatRoute goes beyond traditional field sales apps by enabling goal-driven retail execution. It equips your sales teams with AI-powered visit planning, smart task recommendations at the store level, and real-time performance insights. This ensures every store visit is purposeful, leading to better in-store visibility, order capture, and activation of priority SKUs.
Our route optimization technology creates efficient, geo-tagged routes for sales reps, factoring in visit priorities, retailer segmentation, store opening hours, and resource constraints. This helps FMCG companies reduce travel time, maximize daily store coverage, and improve sales rep productivity – all while enhancing customer experience.
Yes. BeatRoute offers a modular, flexible architecture that can integrate seamlessly with your existing DMS, ERP, and other backend systems. Additionally, BeatRoute has its own modern Distributor Management System (DMS) if you want a unified solution that brings distributor operations, sales teams, and B2B customers onto one platform.
BeatRoute is ideal for FMCG companies with distributed field sales forces, distributor networks, and retail-centric go-to-market models. Whether you manage sales reps visiting thousands of neighbor grocery/kirana stores, merchandisers executing trade marketing activities, or distributor salesmen covering retail outlets, BeatRoute drives goal-aligned performance across your teams.
Absolutely. BeatRoute supports General Trade (GT), Modern Trade (MT), and even Alternate Channels like HoReCa and Cash & Carry. Our platform adapts workflows based on the nuances of each channel – whether it’s beat planning for GT, activation tracking for MT, or pipeline conversion and relationship management for HoReCa.
Deploying BeatRoute takes only a few weeks, depending on your data readiness. Many FMCG companies begin seeing measurable improvements — such as increased sales uplift, better outlet coverage, and enhanced sales team productivity – within the first few months of deploying BeatRoute. Our fast, customer success driven onboarding ensures your users are up and running without disrupting ongoing operations.
Traditional CRM and Sales Force Automation (SFA) tools focus on activity tracking. BeatRoute is built to drive outcomes, not just monitor actions. Our unique Goal-Driven Sales Tech aligns field activities with business KPIs, leverages AI for smart planning, and empowers every layer of the sales hierarchy — from reps to managers — to achieve real, measurable results.
We offer comprehensive onboarding, training, and post-implementation support to ensure your teams maximize the platform’s potential. Plus, our customer success managers continuously work with you to refine usage, suggest enhancements, and help you evolve your sales processes over time.
You can easily book a free demo with our team. We’ll show you how BeatRoute can be tailored to your unique GTM strategy, sales processes, and channel priorities – and help you build a smarter, goal-driven sales organization.
