Grow Together with a Collaborative Distributor Management System

Go beyond basic secondary sales tracking software. Build a win-win relationship with your distributors by enabling seamless collaboration on primary sales and achieving full visibility into secondary sales.

Flexible for all distributors with hybrid DMS
Indian Salesman doing handshake with a middle aged distributor at a distribution warehouse 1 - Distributor Management System
Supports primary and secondary sales
Designed for territory based sales execution - Distributor Management System
Integrates easily with your existing stack
Works across both direct and indirect channels 1 - Distributor Management System

Step 1

Plan Your Distributor Management Workflows Better

Profile and segment customers 3 - Distributor Management System

Onboard distributors through self-serve or sales team-led sign ups

Create optimized beat plans - Distributor Management System

Sync products, pricing, and scheme masters with ERP

Use Route Optimisation for territory planning - Distributor Management System

Set inventory norms and automate primary order triggers

Assign ad hoc tasks to field sales reps 1 - Distributor Management System

Setup in-bill secondary schemes for upsell and cross-sell

Use AI to prioritize stores with the highest impact - Distributor Management System

Setup distributor growth campaigns, promos and reward programs

Set custom KPIs with individual and team targets - Distributor Management System

Define credit limits and receivable tracking rules to expedite receivables

Set custom KPIs with individual and team targets - Distributor Management System

Setup claim workflows for distributors to seek reimbursements from the brand

Step 2

Execute primary and secondary sales flawlessly with our DMS

Mark attendance with geo tagged time logs - Distributor Management System

Enable primary ordering with Order AI Agent

Log field activity with GPS trackingโ€จ - Distributor Management System

Nudge distributors to take advantage of Period Purchase Schemes

Suggest ideal order baskets with AI - Distributor Management System

Send dispatch update alerts with order status tracking

Activate trade promotions for upsell and cross sell - Distributor Management System

Alert them on retailer orders and returns

Take stock and process product returns - Distributor Management System

Generate secondary invoices with schemes and discounts

Use AI for visual merchandising - Distributor Management System

Reconcile van stock and cash

Improve pipeline conversion with lead management - Distributor Management System

Manage returns and credit notes with proof

Log tertiary off take - Distributor Management System

Log collections by cheque, cash or digital payments linked to invoices

Step 3

Analyze and solve your field sales problems quicker

Empower managers and admins with intuitive dashboards 1 - Distributor Management System

Monitor stock movement and dispatch status in real time

Track real time performance with KPI Scorecard 1 - Distributor Management System

Get a complete view of distributorsโ€™ statement of account

Measure sales uplift from every AI driven action 1 - Distributor Management System

Use KPIs like credit usage, stock, and claim turnaround time

Send real time deviation alerts to territory managers 2 - Distributor Management System

Drill down into performance by distributor or zone

Build custom dashboards with Report Builder 1 - Distributor Management System

Provide DMS data visibility to field sales teams and managers

Use Conversational AI to analyse data via chat interface 1 - Distributor Management System

Detect problems with Copilot and inform managers automatically

Resources

Latest Insights & Reports

Get answers to all your queries about Distributor Management Systems, covering retail distribution, distribution management software, secondary sales tracking, and more.

FAQ

Frequently asked questions

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What is a Distributor Management System (DMS) in BeatRoute?

BeatRoute’s Distributor Management System is a software that helps brands manage distributor operations such as primary as well as secondary orders, claims, stock, and collections. It works in sync with ERP systems and field sales tools, serving as a core part of your distribution management software stack.

Who can use BeatRouteโ€™s DMS?

BeatRouteโ€™s DMS is designed for any distributor, including ERP-enabled setups and single-user operators. It is accessible on web, mobile, and WhatsApp.

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Can BeatRouteโ€™s DMS manage both primary and secondary sales?

Yes. Distributors can place primary orders and generate secondary invoices with automatic scheme application. The system also supports secondary sales tracking for better visibility across the value chain.

How does BeatRouteโ€™s DMS handle scheme claims?

Distributors using BeatRouteโ€™s Distributor Management System software can submit scheme claims with photo proof, track them using a claim ID, and view approval status โ€” all within the same platform for full transparency.

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Can BeatRouteโ€™s DMS handle van stock reconciliation?

Yes. Reps can reconcile van stock and daily collections using mobile-first workflows optimized for field use.

Can sales teams access distributor data in the DMS?

Yes. Sales reps and managers can view distributor data within the same interface they use for daily sales activities, ensuring visibility into both primary orders and retail distribution performance.

How quickly can an FMCG company start seeing results with BeatRoute?

Deploying BeatRoute takes only a few weeks, depending on your data readiness. Many FMCG companies begin seeing measurable improvements โ€” such as increased sales uplift, better outlet coverage, and enhanced sales team productivity – within the first few months of deploying BeatRoute. Our fast, customer success driven onboarding ensures your users are up and running without disrupting ongoing operations.

Does BeatRouteโ€™s DMS integrate with existing ERP platforms like SAP and Oracle NetSuite?

Yes. BeatRouteโ€™s DMS integrates seamlessly with SAP, Oracle NetSuite, and other ERP platforms. It is highly configurable to support third-party applications as well, enabling smooth data sync for financials, sales, stock, and claims. This ensures your existing workflows remain uninterrupted while giving you access to advanced features like secondary sales tracking and real-time visibility.

Can BeatRouteโ€™s DMS integrate with Tally for distributors who prefer to continue using it?

Yes. Distributors who prefer to continue using their existing Tally setup instead of BeatRouteโ€™s full Distributor Management System software can integrate Tally with BeatRoute through our Tally Connector. This ensures seamless data sync without disrupting current workflows.

Does BeatRouteโ€™s DMS support distributor loyalty programs?

Yes. You can create and manage distributor incentives and loyalty campaigns tied to sales targets or scheme performance.

How does BeatRouteโ€™s DMS handle collections and payments?

Distributors can record payments using UPI, cheque, or other digital methods with invoice-level mapping and reconciliation.

What makes BeatRouteโ€™s DMS different from other systems?

BeatRouteโ€™s Distributor Management System software goes beyond just transaction recording. Itโ€™s mobile-first, designed to bridge backend operations with field execution, and helps brands improve distributor performance through real-time data and actionable insights.

What is the difference between distribution and distributor management?


Distribution focuses on the overall flow of goods from manufacturer to retailer, covering logistics, stock movement, and retail distribution reach. Distributor management refers to tracking and enabling distributor-level operations including ordering, scheme claims, collections, and secondary sales tracking. Weโ€™ve covered a detailed breakdown of both in our blog so you can better understand how each contributes to effective sales execution. Read the full breakdown here.

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Can I get a walkthrough of BeatRouteโ€™s DMS?

Yes. You can schedule a personalized demo to explore how BeatRouteโ€™s Distributor Management System software supports your specific workflows, whether you’re managing multiple distributors, ERP integrations, or looking to streamline field operations.