Onboard customers through your sales team or a self-serve flow
Bring retailers, distributors, dealers, and influencers onto the app via your field reps or a self-serve registration journey.
B2B Customer App for Retailers, Distributors, and Influencers
Enable your retailers, distributors, dealers, and influencers to place orders, access schemes, and stay connected with your brand through a single, self-serve B2B Customer App. Manage everything from order placement to fulfilment in one streamlined app.
B2B Customer App for complex B2B network
Available on Android, iOS, WhatsApp, and Viber
Tailored access by role: retailers, distributors, influencers
Plan
Plan smarter, digital-first partner engagement with a B2B Customer App
Configure SKUs, pricing, credit limits, schemes, and rewards
Set up your catalog, partner-specific pricing, credit policies, trade schemes, and loyalty rewards in one place.
Set order rules such as minimum quantities and dispatch preferences
Define minimum order quantities, dispatch windows, and other ordering rules so every order meets your operational standards.
Launch white-labeled B2B Customer App on Android and iOS under your brand
Roll out a fully branded native app on Android and iOS that reflects your identity across every partner touchpoint.
Use WhatsApp BOT or PWA to enable installation-free access
Give partners zero-install access via WhatsApp BOT or a Progressive Web App for instant reach across markets.
Customize the app interface to match your business needs
Personalize layouts, widgets, and workflows so the app aligns with how your business and partners operate.
Execute
Execute seamless B2B ordering and trade scheme workflows in one app
Enable self-serve ordering via Order AI Agent
Let partners place orders independently with AI-powered recommendations that drive larger, smarter baskets.
Let your customers track order status and invoices
Give partners real-time visibility into order status, invoices, and their statement of account from the app.
Allow return requests synced with ERP or DMS
Let customers raise return requests that sync directly with your ERP or DMS for fast, transparent resolution.
Enable reward redemption from purchases or campaigns
Help partners redeem rewards earned from purchases or marketing campaigns directly within the app.
Send scheme and promo alerts via notifications
Push scheme and promotion alerts via in-app notifications so partners never miss a relevant offer.
Collect feedback, surveys, and resolve issues
Run surveys, gather feedback, and track issue resolution to keep partners engaged and supported.
Share learning content and product updates
Provide partners with access to product education, training material, and timely product update announcements.
Activate referral rewards for influencers
Let influencers earn rewards through referrals that boost brand advocacy across your channel network.
Set period-based reward targets with progress tracking
Configure period-based reward targets and give partners clear visibility into their progress toward each milestone.
Analyze
Analyze partner activity to improve your order-to-fulfilment cycle
Monitor customer adoption and app usage
Track how many partners are actively using the app, their engagement frequency, and adoption patterns over time.
Track scheme redemptions and campaign ROI
Measure scheme uptake and campaign return on investment to focus spend on the programs that actually move volume.
Provide sales teams with customer insights by territory
Give sales teams territory-level insights on customer behavior so they can prioritize the right accounts and conversations.
Track digital vs. rep-assisted B2B customer orders
Compare digital and rep-led orders to understand channel mix and tune your route-to-market accordingly.
Analyze brand engagement through content views and clicks
Measure how partners interact with brand widgets, content views, and clicks to refine in-app communication.
Identify inactive customers and trigger reactivation nudges automatically
Spot dormant users and auto-trigger reactivation nudges to bring partners back into active ordering.
Resources
Latest Insights & Reports
See how retail brands use B2B Customer App as a core part of their eB2B stack and keep up with the evolving needs of the B2B ecosystem.
Case Study
How Colgate Philippines is Building its eB2B Distribution Channel with BeatRoute
At a Glance Company Colgate-Palmolive Philippines Industry FMCG – Oral Care Personal Care Region Philippines Primary Goal Build a scalable, digital […
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Guide
Improving Order Fulfillment: Online-to-Offline Guide for Retail Brands
TL;DR This guide is for distribution heads and sales leaders at brands who need to improve their order fulfillment rate by serving [ ]
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Podcast
Reimagining Digital Transformation For Enterprise FMCG Brands ft. Pallavi Nigam
Featuring: Pallavi Nigam, Digital Projects Head – Supply Chain at Mondelēz International Host: Nikhil Chaudhary, VP Marketing at BeatRoute The FMCG […
Read more →FAQ
Frequently Asked Questions
What is BeatRoute's B2B Customer App and how does it work?
BeatRoute's B2B Customer App is a self-serve solution that enables retailers, distributors, dealers, and influencers to place orders, access trade schemes, and engage with your brand directly from their phones. Partners can browse catalogs, track deliveries, redeem loyalty rewards, and share feedback without relying on field sales reps. The app integrates with ERP and DMS systems and can be tailored to your business model to streamline the order-to-fulfilment cycle.
Who should use BeatRoute's B2B Customer App?
BeatRoute's B2B Customer App is ideal for retail brands operating in general trade, modern trade, rural markets, and influencer-led channels. It is designed for companies that rely on distribution networks and want to digitize engagement with partners such as retailers, distributors, and influencers.
Can users place orders without the help of a sales rep?
Yes. The B2B Customer App is fully self-serve. Retailers, dealers, distributors, and influencers can place orders, make payments, and request returns on their own. The app supports offline use, multilingual interfaces, and is designed to work even in low-connectivity or remote areas.
What makes BeatRoute's B2B Customer App different from other B2B ordering apps?
BeatRoute's B2B Customer App is more than just an order booking tool. It offers loyalty tracking, trade scheme participation, influencer workflows, auto-repeat ordering, in-app nudges, and gamification. It's designed for complete trade engagement across retailers, distributors, dealers, and influencers.
Can the app integrate with ERP or DMS systems?
Yes. BeatRoute seamlessly integrates with leading ERP and Distributor Management Systems. This enables real-time sync for order booking, invoicing, scheme claims, credit notes, and account visibility for retailers and distributors.
Is BeatRoute's B2B Customer App secure and scalable?
Absolutely. The app is built with enterprise-grade security, access control, and role-based management. It supports rollout across thousands of retailers, dealers, distributors, and influencers spread over multiple territories.
Can this app help reduce the workload on my sales team?
Yes. The app automates routine tasks like order capture, scheme explanation, and payment status checks. This reduces the daily workload for sales reps and allows them to focus on driving performance and building stronger relationships with channel partners.
Is the B2B Customer App customizable to different business models?
Yes. BeatRoute's B2B Customer App can be customized for different partner types, sales workflows, pricing structures, and access levels. Whether you work with retailers, distributors, dealers, or influencers, the app adapts to your go-to-market model across categories and regions.
Can this app support loyalty programs and scheme redemption?
Yes. The app enables retailers, dealers, and influencers to view scheme eligibility, track loyalty points, and scan reward coupons. Brands can run period-purchase schemes, offer tiered rewards, and enable redemptions directly within the app to drive ongoing engagement.
How does the B2B Customer App work in rural or low-connectivity areas?
The app is designed to function offline and sync automatically when a connection is available. It supports regional languages, lightweight UX, and simple order flows, making it ideal for retailers, dealers, and influencers in remote or digitally underserved areas.
Can retailers view statements, invoices, and past orders?
Yes. Retailers and distributors can access their full transaction history, including placed orders, billing invoices, pending payments, and credit note details, all within the app. This improves transparency and reduces support queries.
Can channel influencers use the app?
Yes. BeatRoute offers a dedicated influencers app experience within the B2B Customer App. Influencers like mechanics, painters, beauticians, and pharmacists can earn loyalty points, complete tasks, access product education, and engage with brand campaigns directly from their phones.
How is BeatRoute's B2B Customer App different from eB2B marketplaces?
Unlike public eB2B marketplaces, BeatRoute's app is fully brand-owned. You control your pricing, trade schemes, customer data, and promotions. Retailers and partners engage only with your brand, not with competitors or third-party sellers.
How do I evaluate if a B2B Customer App is right for my business?
You can start by scheduling a demo. Our team will walk you through BeatRoute's B2B Customer App tailored to your business needs and help you evaluate fit across your retailer, distributor, dealer, and influencer network.
Get started
Bring retailers, distributors, and influencers onto one self-serve app.
See how BeatRoute's B2B Customer App can streamline your order-to-fulfilment cycle with a free demo tailored to your business.