B2B Customer App for Retailers, Distributors, and Influencers
Enable your retailers, distributors, dealers, and influencers to place orders, access schemes, and stay connected with your brand through a single, self-serve B2B Customer App. Manage everything from order placement to fulfilment in one streamlined app.
B2B Customer App for complex B2B network
Available on Android, iOS, WhatsApp, and Viber
Tailored access by role: retailers, distributors, influencers
Plan
Onboard customers through your sales team or a self-serve flow
Bring retailers, distributors, dealers, and influencers onto the app via your field reps or a self-serve registration journey.
Configure SKUs, pricing, credit limits, schemes, and rewards
Set up your catalog, partner-specific pricing, credit policies, trade schemes, and loyalty rewards in one place.
Set order rules such as minimum quantities and dispatch preferences
Define minimum order quantities, dispatch windows, and other ordering rules so every order meets your operational standards.
Launch white-labeled B2B Customer App on Android and iOS under your brand
Roll out a fully branded native app on Android and iOS that reflects your identity across every partner touchpoint.
Use WhatsApp BOT or PWA to enable installation-free access
Give partners zero-install access via WhatsApp BOT or a Progressive Web App for instant reach across markets.
Customize the app interface to match your business needs
Personalize layouts, widgets, and workflows so the app aligns with how your business and partners operate.
Execute
Enable self-serve ordering via Order AI Agent
Let partners place orders independently with AI-powered recommendations that drive larger, smarter baskets.
Let your customers track order status and invoices
Give partners real-time visibility into order status, invoices, and their statement of account from the app.
Allow return requests synced with ERP or DMS
Let customers raise return requests that sync directly with your ERP or DMS for fast, transparent resolution.
Enable reward redemption from purchases or campaigns
Help partners redeem rewards earned from purchases or marketing campaigns directly within the app.
Send scheme and promo alerts via notifications
Push scheme and promotion alerts via in-app notifications so partners never miss a relevant offer.
Collect feedback, surveys, and resolve issues
Run surveys, gather feedback, and track issue resolution to keep partners engaged and supported.
Measure
Monitor customer adoption and app usage
Track how many partners are actively using the app, their engagement frequency, and adoption patterns over time.
Track scheme redemptions and campaign ROI
Measure scheme uptake and campaign return on investment to focus spend on the programs that actually move volume.
Provide sales teams with customer insights by territory
Give sales teams territory-level insights on customer behavior so they can prioritize the right accounts and conversations.
Track digital vs. rep-assisted B2B customer orders
Compare digital and rep-led orders to understand channel mix and tune your route-to-market accordingly.
Analyze brand engagement through content views and clicks
Measure how partners interact with brand widgets, content views, and clicks to refine in-app communication.
Identify inactive customers and trigger reactivation nudges automatically
Spot dormant users and auto-trigger reactivation nudges to bring partners back into active ordering.
Resources
Relevant resources
See how retail brands use B2B Customer App as a core part of their eB2B stack and keep up with the evolving needs of the B2B ecosystem.
How Colgate Philippines is Building its eB2B Distribution Channel with BeatRoute
At a Glance Company Colgate-Palmolive Philippines Industry FMCG – Oral Care Personal Care Region Philippines Primary Goal Build a scalable, digital […
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Improving Order Fulfillment: Online-to-Offline Guide for Retail Brands
TL;DR This guide is for distribution heads and sales leaders at brands who need to improve their order fulfillment rate by serving [ ]
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Reimagining Digital Transformation For Enterprise FMCG Brands ft. Pallavi Nigam
Featuring: Pallavi Nigam, Digital Projects Head – Supply Chain at Mondelēz International Host: Nikhil Chaudhary, VP Marketing at BeatRoute The FMCG […
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Bring retailers, distributors, and influencers onto one self-serve app.
See how BeatRoute's B2B Customer App can streamline your order-to-fulfilment cycle with a free demo tailored to your business.
Frequently Asked Questions
What is BeatRoute's B2B Customer App and how does it work?
BeatRoute's B2B Customer App is a self-serve solution that enables retailers, distributors, dealers, and influencers to place orders, access trade schemes, and engage with your brand directly from their phones. Partners can browse catalogs, track deliveries, redeem loyalty rewards, and share feedback without relying on field sales reps. The app integrates with ERP and DMS systems and can be tailored to your business model to streamline the order-to-fulfilment cycle.
Can the app integrate with ERP or DMS systems?
Yes. BeatRoute seamlessly integrates with leading ERP and Distributor Management Systems. This enables real-time sync for order booking, invoicing, scheme claims, credit notes, and account visibility for retailers and distributors.
How does the B2B Customer App work in rural or low-connectivity areas?
The app is designed to function offline and sync automatically when a connection is available. It supports regional languages, lightweight UX, and simple order flows, making it ideal for retailers, dealers, and influencers in remote or digitally underserved areas.
Can this app support loyalty programs and scheme redemption?
Yes. The app enables retailers, dealers, and influencers to view scheme eligibility, track loyalty points, and scan reward coupons. Brands can run period-purchase schemes, offer tiered rewards, and enable redemptions directly within the app to drive ongoing engagement.
How does a brand-owned B2B app compare with public eB2B marketplaces?
Unlike public eB2B marketplaces, BeatRoute's app is fully brand-owned. You control your pricing, trade schemes, customer data, and promotions. Retailers and partners engage only with your brand, not with competitors or third-party sellers.