B2B Customer App for African Retailers and Distributors
Between visits, a shop that needs stock orders from whoever answers first. The B2B customer app lets retailers, distributors and dealers order for themselves. They see their schemes and what they owe, on the phone they already use.
B2B Customer App for complex B2B network

Available on Android, iOS, WhatsApp, and Viber

Tailored access by role: retailers, distributors, influencers

⊢Trusted by AAVA Brands, BUA Foods and Dangote Cement⊣




















Plan

Onboard customers through your sales team or a self-serve flow
Bring retailers, distributors, dealers, and influencers onto the app via your field reps or a self-serve registration journey.

Configure SKUs, pricing, credit limits, schemes, and rewards
Set up your catalog, partner-specific pricing, credit policies, trade schemes, and loyalty rewards in one place.

Set order rules such as minimum quantities and dispatch preferences
Define minimum order quantities, dispatch windows, and other ordering rules so every order meets your operational standards.

Launch white-labeled B2B Customer App on Android and iOS under your brand
Roll out a fully branded native app on Android and iOS that reflects your identity across every partner touchpoint.

Use WhatsApp BOT or PWA to enable installation-free access
Give partners zero-install access via WhatsApp BOT or a Progressive Web App for instant reach across markets.

Customize the app interface to match your business needs
Personalize layouts, widgets, and workflows so the app aligns with how your business and partners operate.
Execute

Enable self-serve ordering via Order AI Agent
Let partners place orders independently with AI-powered recommendations that drive larger, smarter baskets.

Let your customers track order status and invoices
Give partners real-time visibility into order status, invoices, and their statement of account from the app.

Allow return requests synced with ERP or DMS
Let customers raise return requests that sync directly with your ERP or DMS for fast, transparent resolution.

Enable reward redemption from purchases or campaigns
Help partners redeem rewards earned from purchases or marketing campaigns directly within the app.

Send scheme and promo alerts via notifications
Push scheme and promotion alerts via in-app notifications so partners never miss a relevant offer.

Collect feedback, surveys, and resolve issues
Run surveys, gather feedback, and track issue resolution to keep partners engaged and supported.
Measure

Monitor customer adoption and app usage
Track how many partners are actively using the app, their engagement frequency, and adoption patterns over time.

Track scheme redemptions and campaign ROI
Measure scheme uptake and campaign return on investment to focus spend on the programs that actually move volume.

Provide sales teams with customer insights by territory
Give sales teams territory-level insights on customer behavior so they can prioritize the right accounts and conversations.

Track digital vs. rep-assisted B2B customer orders
Compare digital and rep-led orders to understand channel mix and tune your route-to-market accordingly.

Analyze brand engagement through content views and clicks
Measure how partners interact with brand widgets, content views, and clicks to refine in-app communication.

Identify inactive customers and trigger reactivation nudges automatically
Spot dormant users and auto-trigger reactivation nudges to bring partners back into active ordering.
Resources
Relevant resources
Self-serve B2B ordering and channel engagement, for African trade.

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See what your customers order when they do not have to wait
See how BeatRoute's B2B Customer App can streamline your order-to-fulfilment cycle with a free demo tailored to your business.
Frequently Asked Questions
Does the B2B customer app bypass our distributors?
No. Orders route to the distributor who serves that customer, at their prices and credit terms. The distributor keeps the trade and gains the demand signal.
Can customers order over WhatsApp?
Yes. Ordering meets them on WhatsApp, with the app carrying the catalogue, schemes, balances and order history behind it.
Will it run on a cheap phone with little data?
Yes. The app is deliberately light and works on a weak connection, holding actions on the device until signal returns.
What stops it becoming another unused login?
Seeing their own prices, the schemes they qualify for, what they owe and where the last order is. That is what brings a shopkeeper back, not a mandate.
Does it work for dealers and influencers as well as retailers?
Yes. Retailers, distributors, dealers and influencers each get their own catalogue, pricing and programme rules in the same app.