Goal-Driven Field Sales App for Retail Brands
BeatRoute’s Goal-Driven field sales app gives your sales teams, distributors, and retailers AI-powered daily guidance — so you hit the right outlets, pitch the right SKUs, and achieve measurable sales growth.
Built for all retail & distribution scenarios

Designed for Territory based sales execution

Covers direct & indirect channels

Step 1
Plan your field sales better
Profile and segment customers
Create optimized beat plans
Route Optimization for territory planning
Assign ad-hoc tasks to field sales reps
Use Scheduling AI Agent to prioritize highest impact stores
Set custom KPIs with individual and team targets
Step 2
Execute your field sales smarter
Mark attendance with geo-tagged time logs
Log field activity with GPS tracking
Suggest ideal order baskets with Order AI Agent
Improve cross-sell and upsell with promotions
Take stock & process product returns
Use AI for visual merchandising
Execute pipeline and lead management
Log tertiary off-take
Collect payments and track outstanding dues
Record competitor pricing, presence, and promotions
Run surveys and capture in-store feedback
Log complaints, route them, and track resolution
Manage van stock, billing, and sales
Run loyalty program directly from the app
Enable reps with digital demos and multimedia content
Gamify your teams with leaderboards
Step 3
Analyze and solve your field sales problems quicker
Empower managers and admins with intuitive dashboards
Track real-time performance with KPI Scorecard
Measure sales uplift from every AI-driven action
Send real-time deviation alerts to territory managers
Build custom dashboards with Insights AI Agent
Use Copilot to analyze data via chat interface
Resources
Latest Insights & Reports
Explore the latest news from BeatRoute, and insightful resources crafted for FMCG brands.
FAQ
Frequently asked questions
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What is a field sales app?
A field sales app is a mobile-first platform that helps sales reps plan their day, execute outlet visits, take orders, and report outcomes in real time. For growing teams, it replaces paper-based processes with digital workflows, boosting productivity, data accuracy, and performance tracking across every retail touchpoint.
What makes BeatRoute the best field sales app for retail distribution-led businesses?
BeatRoute’s field sales app combines AI-powered decision-making, goal-based execution, and deep configurability. It guides reps through smart visit plans, recommends the right order basket, and nudges real-time actions that improve order size, visibility compliance, and sell-out impact — all while capturing high-quality data for managers.
Which sales workflows does BeatRoute’s app support?
BeatRoute supports the full range of field sales execution, including:
- Visit planning and beat optimization
- Order recommendations and trade promotions
- Visual merchandising, product returns, and stock capture
- Payment collection and loyalty program tracking
Lead capture and influencer journeys
It also offers real-time dashboards, custom reports, and scorecards for continuous performance monitoring.
Does BeatRoute support both direct and indirect sales channels?
Yes. BeatRoute is built for enterprise field execution across direct, indirect, modern trade, general trade, rural markets, and van sales models. The app adapts to your GTM strategy, ensuring reps stay productive no matter the route-to-market complexity.
Can this app help with territory planning and route optimization?
Absolutely. BeatRoute includes powerful territory planning and route optimization tools. Using AI, it helps create efficient beats, reduce travel time, and prioritize high-value outlets — improving both coverage and ROI from your field force.
How does BeatRoute use AI in field sales automation?
AI is at the core of BeatRoute’s platform. It:
- Recommends stores most likely to convert
- Suggests ideal order combinations
- Triggers alerts for missed KPIs
- Delivers insights via Conversational AI
Highlights execution gaps in real time
This turns field data into actions that drive measurable results.
Which industries is this field sales app ideal for?
BeatRoute’s field sales app is designed for enterprises in:
- FMCG and Consumer Goods
- Agri Inputs and Building Materials
- Pharmaceuticals and Healthcare
Auto-Ancillary, Consumer Durables, and more
Any business with a retail distribution model and field sales team can benefit from BeatRoute.
How can sales managers benefit from using the app?
Sales managers get end-to-end visibility into field activities through real-time dashboards, territory insights, and performance alerts. They can track visits, monitor productivity, measure sales KPIs, and intervene with corrective actions instantly — all from one centralized command center.
Does the app include gamification and training tools for sales reps?
Yes. BeatRoute’s app includes gamified scorecards, leaderboards, and in-app training modules. Reps can access bite-sized learning content, digital demos, and get nudged to hit their daily and monthly goals — increasing motivation and field effectiveness.
Can the app be customized to match my sales process?
Absolutely. BeatRoute’s field sales app is fully configurable. You can define custom KPIs, visit types, workflows, and access rules by role, region, or channel — ensuring the app aligns perfectly with your existing sales operations.
How do I evaluate a field sales app for my business?
You can request a free demo here and our team will walk you through a live version tailored to your industry, sales structure, and performance goals. We’ll also help you benchmark the app’s impact during your evaluation.