How a Leading FMCG Brand Unified Order Execution Across Multiple Businesses with BeatRoute

At a Glance

The Challenge

Operating across three diverse business units, the company faced difficulty in scaling its field execution systems while maintaining visibility into sales performance and order execution.

Key issues:

• Limited scalability of existing systems to support growth across Packaged Food, Poultry & Meat, and Animal Feed
  
• Manual or disconnected beat planning, resulting in inefficiencies in order collection
  
• No unified way to capture secondary sales, leading to fragmented data from distributors
  
• Lack of guided selling, affecting the quality and relevance of orders placed
  

The Solution

BeatRoute was deployed as an integrated solution to streamline beat execution, enhance order quality, and aggregate distributor-level data across divisions.

What changed:

• Deployed BeatRoute’s Sales Team App to standardize field processes and sales workflows
  
• Integrated with SAP for end-to-end order tracking, ensuring system-level transparency
  
• Enabled AI-powered recommendations during order collection to improve relevance and size
  
• Implemented a Distributor Management System (DMS) to track distributor activity
  
• Aggregated secondary sales data via API and distributor uploads for unified reporting
  

The Outcome

The company gained full visibility and control over its order-to-cash process while scaling execution across its business verticals, including:

• Consistent and scalable execution model across three distinct businesses
  
• Smarter order planning, enabled by AI recommendations
  
• Consolidated secondary sales visibility, improving forecasting and decision-making
  
• Better coordination between field teams and distributors, powered by integrated systems