Cookd Ventures, India’s Modern F&B Brand, Adopts BeatRoute’s Sales Team App to Enhance Retail Execution

Cookd Ventures, a modern Indian food brand, is implementing BeatRoute’s Sales Team App (sales force automation software) to optimize sales execution across retail channels. This strategic move is aimed at empowering Cookd’s field force to drive growth, ensure product availability, and enhance market presence for its food portfolio.

About Cookd Ventures

Cookd Ventures represents the new generation of Indian food brands known for its innovative ready-to-cook offerings that blend traditional flavors with modern convenience. As the brand expands its presence across various markets, ensuring consistent execution at the retail level becomes crucial. The adoption of BeatRoute’s Sales Team App is a step towards achieving streamlined field operations and enhanced market responsiveness.

BeatRoute’s AI-Powered Sales App: Built for Scalable Field Execution

BeatRoute currently serves 200+ enterprise brands in 20+ countries, with 100K+ users across India, South Asia, and Africa in 10 industry verticals. BeatRoute is already widely adopted in India, especially among FMCG and F&B companies. We power retail sales and distribution for leading brands such as Cremica Food Industries, Perfetti Van Melle India, M11 Industries, Parmanand & Sons Food Products, GFB Great Foods, Recorn Foods, Foodcoast International, and MK Agrotech.

Key Capabilities

📍 Plan Effective Store Visits with Scheduling AI Agent
BeatRoute’s Scheduling AI Agent assists in planning store visits by analyzing outlet segmentation, business critical tasks, and adherence to permanent journey plans. This ensures that field teams focus on high-impact outlets, enhancing overall productivity.

📍 Recommend the right products with Order AI Agent
Sales reps can use BeatRoute’s Order AI Agent to recommend the ideal product basket  for each outlet. The recommendations are based on past sales trends, stock levels, and outlet-specific buying patterns, helping improve order quality and fulfilment accuracy.

📍 Drive Visibility and Execution Compliance
The app enables field reps to audit planogram adherence, shelf share, and POSM deployment using structured image-based workflows. It records each execution and prompts corrective actions when deviations are detected in the stock norm.

📍 Improve Sell-Out with Spot Selling Activations
Reps and in-store promoters can run product-specific activations tied to sell-out goals. Campaigns are gamified and tracked in real time boosting in-store engagement and improving outlet-wise off-take.

📍Get Market Feedback and Competition Insights Instantly
Sales reps can capture structured insights on pricing, competitor promotions, and new launches via quick in-app survey forms.

📍 Empower Managers to Solve Problems with Copilot
BeatRoute Copilot is the most powerful AI tool for retail execution. It enables managers to interact with their sales data using natural language queries. They can ask questions like, “Which SKUs are underperforming  in my territory?” or “Who are the bottom-performing reps this month?” and receive instant responses in the form of graphs, tables, and summaries. This real-time insight enables prompt identification of issues such as sales declines, underperforming SKUs, and execution gaps facilitating timely, data-driven decision-making.

A Global Player Trusted by 200+ Brands in 20+ Countries

BeatRoute currently serves 200+ enterprise brands in 20+ countries, with 100K+ users across India, South Asia, and Africa in 10 industry verticals. BeatRoute is already widely adopted in India, especially among FMCG and F&B companies. We power retail sales and distribution for leading brands such as Schreiber Foods, Seven Skies Food & Beverages, M11 Industries, GFB Great Foods, Recorn Foods, Foodcoast International, MK Agrotech, Parmanand & Sons Food Products, Cremica Food Industries, and Perfetti Van Melle India.

Experience the Transformation

With BeatRoute’s Sales Team App in place, Cookd Ventures is accelerating its journey toward intelligent, structured, and high-impact field execution. From premium supermarkets to neighborhood grocery stores, every outlet interaction is now tracked, guided, and aligned to business goals.

👉 Book a demo with BeatRoute to explore how our platform can accelerate your food brand’s sales execution across the retail ecosystem.