Dayal Group Deploys BeatRoute’s SFA Software for Its Poultry Feed and Dog Food Divisions

Dayal Group, a diversified agribusiness company, is implementing BeatRoute’s SFA Software (App) to bolster its poultry feed and dog food operations. This strategic move aims to empower the sales team to drive sales and ensure product availability and visibility for brands such as PetMax, Marshal, Himalaya, Safal, and NuPro.

About Dayal Group

Established in 1979 and headquartered in Indore, India, Dayal Group has evolved into a prominent player in the agribusiness sector. The company operates across various segments, including plant nutrients, animal feeds, improved seeds, and plant protection chemicals. With a robust distribution network of over 1,400 distributors and 15,000 dealers, Dayal Group serves millions of Indian farmers, offering high-quality products backed by extensive R&D and ISO 9001:2015 certified manufacturing units.

BeatRoute’s Offering for Agri-Inputs

BeatRoute is a Goal-Driven AI platform tailored for retail sales and distribution-led industries, with a strong offering for the agri-inputs sector. It addresses critical challenges in the agri-inputs industry by integrating placement, demand generation, and liquidation into a unified, AI platform.

Key Features

• Optimized Product Placement: Ensures products are available at the right locations, considering factors like seasonality and regional demand.
  
• Demand Generation: Facilitates targeted marketing efforts by providing data on farmer profiles and previous campaign ROI, ensuring effective community engagement.
  
• Efficient Liquidation: Aligns placement and demand generation to maximize product sell-through, minimizing returns and stock obsolescence.
  

• AI Agents: Provides sales reps with prioritized visit schedules, order recommendations, task recommendations and problem solving intelligence (BeatRoute Copilot), reducing human error and enhancing distributor engagement.
  
• Integrated Communication: Utilizes platforms like WhatsApp for seamless interaction with distributors and retailers, enabling digital order placement and scheme communication.

Experience the Transformation

For agri-input brands seeking to enhance distribution efficiency and drive sales growth, BeatRoute offers a unified, AI platform.

BeatRoute is helping agri-input brands giants like Godrej Agrovet, San Miguel, digitise outlet coverage, improve beat adherence, and streamline retail execution across rural and semi-urban regions.

👉 Book a demo with BeatRoute to explore how our platform can revolutionize your sales execution strategy.