Most meaningful improvements in execution begin with better understanding. At BeatRoute, we focus on building that understanding by staying closely connected with our customers.
This helps us see how teams work, where challenges arise, and how technology can support daily operations in a practical way.
In our latest OnGround visit we engaged with AAVA Brands, our team spent time working closely with their teams to see how execution actually plays out on a day-to-day basis.
AAVA Brands, one of Nigeria’s largest retail distribution companies, manages sales and distribution for 50+ global brands, including Dabur and Procter & Gamble, and has been building and nurturing trusted brands for over 100 years.
Spending time on the ground with the AAVA Brands team reinforced something we strongly believe at BeatRoute. The best way to improve execution is to see the work as it happens. Being present with teams helps us understand real workflows, uncover challenges as they arise, and see where technology can make a practical difference.
That is exactly what our OnGround approach is about. We take the time to understand how teams work today, discuss how the platform is being used, and walk through product capabilities in detail. These conversations bring clarity and help teams see how BeatRoute fits naturally into their everyday way of working.
What We Covered with AAVA Brands
The engagement with AAVA Brands was approached with a clear mindset. To stay present, listen carefully, and support teams as they work with the platform. From the beginning, the focus was on understanding how BeatRoute is experienced in day-to-day usage and where teams felt the need for greater clarity or guidance.
The BeatRoute team conducted detailed walkthrough sessions to explain existing product modules and recent enhancements. These walkthroughs were shaped around the questions and concerns shared by the teams, ensuring discussions stayed relevant and addressed real usage scenarios rather than theoretical ones.
Alongside product explanations, we discussed current workflows, system configuration, and usage patterns. Frictions and concerns highlighted during these conversations were carefully noted, as they provide valuable insight into how teams interact with the platform and where additional support or refinement may be required.
These insights matter to us. They shape how we approach ongoing engagement, future conversations, and how the product continues to evolve. Areas that required further explanation or follow-up were documented to ensure continuity and sustained support.
Before concluding the engagement, both teams aligned on next steps, including follow-up discussions and structured training sessions. This ensured teams felt supported beyond the initial walkthroughs and had a clear path for continued engagement.
How BeatRoute Shows Up for Customers Beyond Go-Live
At BeatRoute, implementation is only the starting point. Lasting value comes when teams are comfortable using the system as part of their everyday work. Our customer success approach is built to support this journey through ongoing engagement and consistent guidance.
⭐We adapt our methods to suit each customer’s operating environment, ensuring support remains practical and relevant. Walkthroughs and onboarding sessions are structured by user roles, helping different teams focus on the parts of the platform most relevant to their responsibilities.
⭐Our Customer Success Managers remain closely involved throughout the customer lifecycle. They stay connected through regular discussions and follow-ups, ensuring questions are addressed and usage remains aligned as needs evolve.
⭐We place strong emphasis on timely support and issue resolution to reduce operational friction. Integrated help options, including in-platform guidance and contextual walkthroughs, ensure assistance is always within easy reach.
⭐Customer feedback plays an important role in how BeatRoute continues to improve. Insights shared during engagements are reviewed carefully and contribute to ongoing refinement and future enhancements.
⭐BeatRoute works alongside each customer as a long-term partner, supporting steady adoption and confident system usage over time.
Many growing businesses today work with technology partners who struggle to align with how their teams actually operate. If you are looking for a partner that stays engaged, listens closely, and supports long-term adoption. We would be happy to connect and share how BeatRoute can support your retail execution. Book a free demo to see how our OnGround approach translates into everyday execution.
