Salesman Tracking App for FMCG Sales Teams
A salesman tracking app records where your field sales reps are and shows whether each planned outlet visit happened. BeatRoute's app shows, in real time, a check-in inside the outlet's geo-fence, the time spent in the store and the order taken, laid against the beat plan. Each rep sees the same record on their own phone.
Today’s Plan
Mon, 6 Sep
Visit Compliance
0%
24 of 26 planned
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Read the visit and its result, then the beat
A map of dots tells you where reps are. To judge a salesman's day, read three layers in order and stop at the first one that fails.
- The dot: where the rep was, and whether they left the planned route.
- The visit: a check-in inside the outlet's geo-fence, and enough time in the store to sell.
- The result: an order, a collection, a shelf photo or a stock count.
Then look across reps before you look at one rep. When every rep who runs a beat misses the same outlets at the end of the day, the beat is too long, and the fix is to rebalance it. When one rep misses outlets that others cover on similar beats, that is a conversation for the area sales manager.
What managers and reps see in the salesman tracking app
The manager's view
Each beat against its plan, while the day is still running.
Live location in working hours
Each rep on the map between day start and day end
Plan against actual
Visited, missed and out-of-order outlets, beat by beat
Same-day alerts
A flag when a rep skips an outlet or leaves the route
- Pitch these new SKUs to meet the goal
Wellmora Multivit+
PureMass++
Nexvita Zinc++
Calvion 500+−+Cross SellAt the outlet
Proof that the visit happened, and what it produced.
Geo-fenced check-in
Check-ins from outside the outlet's fence flagged
Time in store
Minutes from check-in to check-out at every outlet
Order, audit or photo
Stamped with the outlet, the time and the place
No signal, no gap
Visits saved on the phone and sent once back online
The rep's own screen
The day as the rep lives it, from first outlet to last.
Today's beat
Outlets in visiting order, with what each one needs
Their own score
Progress on visits, orders and coverage against target
Claims from the record
Travel claims checked against the visits already logged
Perfetti Van Melle Indonesia geo-tagged 300,000 outlets
Perfetti Van Melle Indonesia geo-tagged all 300,000 of its outlets and moved its whole sales team onto BeatRoute SFA with route optimization. On the BeatRoute platform it saw a 3x increase in coverage, with no bigger field force.
We needed tools that would help our salespeople cover more stores efficiently. With BeatRoute's routing and SFA solutions, we managed to triple our coverage in three years.
Roll it out without treating reps as suspects
Start with one area sales manager and their reps, for a full beat cycle so every outlet comes up once. BeatRoute suits brands whose reps sell to many retailers through distributors and want distributor management on the same platform.
Agree the rules first
Tell reps in writing what is recorded and that it stops at day end. Show them their own screen before the manager's. Keep strict visit checks for the outlets or rep groups where visits have been in doubt, not for everyone.
Try to break it
Check in from the street outside an outlet and see whether it is flagged. Book an order in flight mode, then reconnect. Run the app for a full day on the oldest phone in the team and note the battery at day end.
Read the first cycle
Compare each beat's plan against actual, time in store and visits that ended in an order. Rebalance the beats that every rep fell short on, then ask reps what slowed them down.
Rebalance beats with route optimization→Relevant resources
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Read moreSee one of your beats tracked visit by visit
Frequently Asked Questions
Does salesman tracking drain the phone battery?
Any app that reads GPS through the day uses some battery, and how much depends on the phone. BeatRoute reads location only between the rep's day start and day end, not around the clock, so the drain is limited to working hours. Test it on the oldest phone in your team before you roll out.
Can a salesman fake a location or a visit?
A phone's location can be spoofed, so do not let a visit rest on the dot alone. In BeatRoute a visit also needs a check-in inside the outlet's geo-fence and, where you switch on strict checks, a geo-tagged photo at the counter or shelf.
Do reps need a separate tracking app?
No. Tracking is part of BeatRoute's field sales app, the same app reps use to book orders, collect payments and check shelves, so a visit and its order sit in one record. For tracking across the whole sales force, including route history and coaching, see the broader sales force tracking page.
How much does a salesman tracking app cost?
BeatRoute is subscription software, priced per user and module on annual contracts, with no free trial.