Kanika Agrawal
Content Strategist, BeatRoute
Kanika wrote our retail audit checklist and turns what customers learn into practical guidance.
View profileRetail Audit Software for Philippine Retail Brands
Shelf photos reach the Viber group at night, and by morning the gap is still on the shelf. BeatRoute's retail audit software lets reps and promodisers check each shelf against your benchmark during the visit, from sari-sari stores to supermarkets. Each gap becomes a ticket with an owner before they leave.
Trusted by leading Philippine brands and distributors
- field users
- 100,000+
- countries
- 20+
- Enterprise Brands
- 200+
What changes when the audit leaves the Viber group
The difference is when the shelf gets checked, and who acts on what is wrong.
| Shelf photos on Viber | BeatRoute store audit app | |
|---|---|---|
| Who checks the shelf | A supervisor scrolling the chat at night | The app, against your benchmark, in the visit |
| Different stores | The same photo request for every store | Its own benchmark for a sari-sari store, a chain or a region |
| When a gap is found | A message asking someone to go back | A ticket with an owner, raised before the rep leaves |
| Proof of the visit | A photo that could be from any day or any store | Time, GPS and store stamped on every photo |
How BeatRoute's retail audit software runs a store visit
Head office sets the standard, the field checks it, managers act where a shelf slips.
Give each chain and channel its own benchmark
In the retail audit software, a supermarket chain gets its planogram photo, a drugstore its display guide and a sari-sari store its must-sell list.
Key features
- Benchmarks by chain, store class or region
- Separate audit forms for reps and promodisers
- Promo checks that open and close with the promo
Catch the gap while the rep is still in the aisle
The rep or promodiser checks in with a selfie and shoots the shelf. The VM Audit AI Agent, in field runs, grades the photo against the benchmark, so what is missing shows before they walk out.
Key features
- Selfie check-in stamped with GPS and time
- Stock-outs, prices, POSM and rival promos together
- A ticket for each gap, with who must fix it
- The area supervisor alerted when a store slips
Find the areas where the shelf keeps slipping
A national sales manager in Manila sees compliance and share of shelf for Luzon, Visayas and Mindanao, down to the store and its photo.
Key features
- BeatRoute Copilot names the stores to visit first
- Display compliance next to sell-out, store by store
Who does the audit decides how long it can be
Fit each audit to the minutes that person has at the shelf.
Distributor sales reps in sari-sari stores
The owner is at the window serving buyers and the rep has an order to take. One shelf photo, then must-sell SKUs, price and the promo display.
SFA software for field sales teams
Roving promodisers on a supermarket route
This visit exists for the shelf, so run the chain's full audit: planogram, share of shelf, POSM and what rivals put up since last week.
Visual merchandising software
Stationed promodisers in one store
They are in the same supermarket or drugstore every day, so the audit is a daily habit: time-in, stock on the shelf and the day's sales.
Promoter app for promodisersWhat one BeatRoute customer measured
We have no published Philippine audit result, so this one is from Nigeria.
★★★★★
“BeatRoute has also given us far better market visibility, which helps us make smarter decisions at all levels.”
★★★★★
“BeatRoute provides powerful tools for tracking sales performance, route adherence, and merchandising execution…”
★★★★★
“All customer info is also available on the device so no need to bring a lot of paper from head office.”
★★★★★
“It is an effective tool for managing sales and tracking my inventory. Easy to use and with a good support team.”
What to ask before you choose retail audit software
Four questions for any retail audit software demo.
- Does the person at the shelf see what is wrong before they leave the store?
- Can a sari-sari store, a chain and a drugstore each have their own benchmark?
- Does each gap become a ticket with an owner, tracked until it is closed?
- Do audits, orders and visits sit in one app, so a distributor's rep opens only one?
BeatRoute suits brands whose reps, merchandisers or promoters check stores the brand does not own; a retailer auditing its own stores for safety and operations needs a store operations tool instead.
Pilot it through one promo period in a few Cebu supermarkets and the sari-sari stores one distributor serves. Then compare display compliance and same-visit fixes with an area on its old audit.
Frequently Asked Questions
How does BeatRoute's retail audit app grade a shelf photo?
The VM Audit AI Agent, in field runs with customers, reads each photo against the benchmark for that store type. It scores planogram, share of shelf, facings and POSM. Shelf audits with it cost about 80% less than manual audits and 40% less than machine-learning audits.
How often should a store audit run?
Audit whenever someone who can fix the shelf is already in the store, so the audit rides on visits you make anyway. Add one on the day each promo display goes up, when a missing display costs the most.
Is a retail audit the same as a visual merchandising audit?
A visual merchandising audit asks whether the display matches the planogram. A retail audit asks that, then checks stock, price, the rival's promo table and whether the promodiser timed in.
What does retail audit software cost?
BeatRoute is an annual subscription with no free trial. The total depends on how many people run audits and which modules you add. Weigh it against the hours supervisors spend checking photos and building the weekly report. See pricing.
From the BeatRoute people who work with field teams
Updated
Nikhil Chaudhary
VP of Marketing, BeatRoute
Nikhil leads BeatRoute marketing and hosts the BeatRoute podcast.
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