Retail Audit Software for Philippine Brands
Retail audit software lets a brand check its execution in stores it does not own, from sari-sari stores to supermarkets and chain pharmacies. BeatRoute's store audit app grades planogram, on-shelf availability and POSM against your benchmark image during the visit, and alerts the manager while the rep can still fix the shelf.
Designed for reps, promoters & beauty advisors
Built for display-heavy, brand-first categories
Works across GT, MT, salons, chemists & modern retail
⊢Auditing shelves for Philippine brands like Unilab⊣
What an audit is for
An audit that ends in a photo album is a cost
Most retail audit programmes are built around collection. Reps photograph the shelf, the images land somewhere central, and weeks later a deck says compliance was sixty-one percent. By then the promotion has ended, the display has been rebuilt twice and nobody can tell you which store lost the facing or why.
The audit was never the point. The correction is. A missing facing is worth catching in the eight minutes the rep is standing in front of it, while the stock is in the back room and the store manager is reachable, not in a review a month later where it has become a statistic.
So the grade has to be instant rather than eventual, and it has to arrive with a ticket attached. BeatRoute grades the shelf against your own benchmark image on the spot, raises the gap as a ticket to whoever can fix it, and only then files the evidence. The archive is a by-product, not the deliverable.
- How long after a facing is lost do we find out?
- Who scored this shelf, and would a second rep have scored it the same?
- Did anyone act on last month's audit, or just read it?
- Can I prove the promoter was in the store when the photo was taken?
Every one of those is answered at the shelf or not at all. A report that arrives after the promotion has ended is a record of what you missed.
Capabilities
What retail audit software has to do
Define what good looks like once, grade against it in the store, then read where presence is slipping and act on it.
Define what good looks like
Our retail audit software helps you put the benchmark in the rep's hand before the visit, score every format on its own terms, and tie each audit to a goal rather than a checklist.
Tell the rep what good execution looks like before they walk in
Planograms and visual SOPs are preloaded onto every audit
Score a salon and a supermarket on their own terms
Benchmark images and guidelines are set by outlet type, class or region
Start the audit with attendance already proven
Promoter presence is logged with geo-tagged selfie check-ins
Measure presence with numbers, not impressions
Face count, share of shelf and visibility score are set as the compliance KPIs
Put the right audit in front of the right person
Audits assign to reps, promoters or specialist teams by store profile, geography, class or velocity
Make the audit programme ladder up to a business outcome
Audits schedule against promotions and sales pushes with explicit coverage and compliance goals
Grade it in the store, not in a deck
Our retail audit software helps reps capture the shelf wherever it is, scores it against your benchmark in seconds, and turns the gap into a ticket while someone is still standing in front of it.
Audit the outlet with no signal in it
Shelf and store visuals capture in the mobile app offline and sync the moment the device reconnects
Make every image defensible
Time, geo-tag, outlet and campaign ID are logged automatically with each capture
Get the planogram scored in seconds, not days
The VM Audit AI Agent grades POSM and shelf compliance against your uploaded benchmark
Turn the gap into someone's job
Stockouts and display issues are raised as tickets from inside the audit and tracked to closure
See what the competitor did to your shelf
Missing SKUs, expired POSM and competitor branding, offers and pricing are recorded in the same pass
Get the supervisor involved in hours, not at month end
Non-compliance alerts fire in real time as soon as an outlet dips
Find where presence is slipping
Our retail audit software helps you read shelf share and visibility by outlet, region and channel, tie compliance back to off-take, and hand each team the view it can act on.
Get pointed at the outlet that needs the intervention
BeatRoute Copilot surfaces low-performing outlets and execution issues rather than leaving them to be found
See exactly where brand presence is winning or slipping
Face count, shelf share and SKU visibility drill by outlet, region or channel
Read compliance across every format in one place
SKU visibility goals map to campaigns and store clusters across locations and retail channels
Find out whether the display actually sold anything
VM compliance correlates with sales uplift and off-take data
Make every insight auditable
Custom dashboards are backed by image evidence and heatmaps
Give sales, ops and leadership the view each one needs
Retail audit reports export tailored per audience rather than as one shared file
Why you should choose BeatRoute over photo-collection audits
Resources
Relevant resources
Retail audits, shelf execution and in-store compliance for the Philippine trade.
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See every Philippine shelf without leaving your desk
See how BeatRoute's mobile-first retail audit software gives you real-time visibility into store compliance, planogram execution, and on-shelf availability.
Frequently Asked Questions
What does retail audit software check in a store?
Whatever your standard defines. Share of shelf, planogram compliance, pricing, POSM placement, competitor presence and stock availability, all captured as structured data instead of a clipboard note.
How does the AI score a shelf photo?
The VM Audit AI Agent reads the photo at the shelf and scores planogram compliance and share of shelf on the spot. The rep fixes what is wrong while still in the store, not a week later.
Does retail audit software work offline?
Yes. Photos and audit answers are captured on the device with no signal and sync when the network returns, so a store on a weak line still produces a complete audit.
Can head office in Manila trust audits done in the provinces?
That is the point. Every audit is geo-verified and photo-backed, so a shelf in Davao is as visible and as trustworthy as one across the street from the office.
Who runs the audits, reps or a separate team?
Either, or both. Sales reps, merchandisers and dedicated auditors work from the same app and the same outlet universe, so audit findings land next to sales data for the same store.
Can I see where and when each shelf photo was taken?
Yes. Every photo captured in BeatRoute carries the store, the GPS location, the date and the person who took it, and is stored against that outlet so you can look back month by month. The VM Audit AI Agent scores the same photo for planogram compliance, so your retail audit returns a number alongside the picture rather than a folder somebody has to go through.
What does a store audit look like in the BeatRoute app, step by step?
1. Check-in: the rep, merchandiser or promoter checks in at the outlet with a geo-tagged selfie, which proves the visit whether the store is in Makati or a province. 2. Shelf photo: the rep photographs the shelf and displays, and each image is stamped with time, location, outlet and campaign. 3. Planogram and on-shelf availability: the VM Audit AI Agent compares the photo with your benchmark and flags missing SKUs, lost facings and out-of-place products. 4. POSM compliance: the same pass checks that the agreed displays and materials are present and current. 5. Score and alert: the outlet gets a compliance score, gaps become tickets, and the supervisor is alerted in real time if the outlet falls below target. For the field-side routine behind it, see our 10-step retail audit checklist.
How does image recognition work in BeatRoute's retail audit software?
The VM Audit AI Agent reads each shelf photo against the benchmark image you set for that outlet type, class or region, and scores planogram, share of shelf and POSM compliance on the spot. Because the grade does not wait for a reviewer in head office, the rep sees the gap and can correct it before leaving the store.
Can we build our own audit checklists for different store types?
Yes. You decide what each audit asks for and who runs it: the SKUs, displays, POSM and competitor checks, with a different benchmark and guideline per outlet type, class or region, so a supermarket, a chain pharmacy and a sari-sari store are each scored on their own terms. Audits can be scheduled against a promotion or a sales push and assigned to reps, promoters or specialist teams.