How Mega Fishing Philippines Boosted Field Sales Productivity with BeatRoute SFA Software
At a Glance
- Company
- Mega Fishing Corporation
- Industry
- FMCG – Packaged Foods & Beverages
- Region
- Philippines
- Primary Goal
- Improve field sales productivity and execution across channels
- Key Challenges
- Low field visibility, inconsistent performance, manual KPI tracking
- Solution Deployed
- BeatRoute Field Sales Automation (SFA), KPI Gamification, Cue-based Insights
- Improved sales performance
- stronger retail presence
- data-led decisions
What challenges was Mega Fishing Corporation facing?
As Mega expanded into new territories and scaled operations, it faced the need to modernize how its field sales and distribution teams operated. Leadership identified gaps in real-time visibility, productivity tracking, and execution consistency that were limiting performance.
- Low productivity tracking and inconsistent sales rep performance across regions
- Lack of real-time visibility into retail execution and channel-level engagement
- Manual processes for KPI tracking and behavioral management
- Limited insight into performance drop-offs and missed execution opportunities
What solution was implemented by BeatRoute?
Mega partnered with BeatRoute to implement a unified, digital-first solution that could drive behavioral excellence, improve data visibility, and scale seamlessly across functions.
- Rolled out BeatRoute’s Field Sales Automation platform to the sales team for structured, measurable daily execution
- Expanded usage to advanced sales teams, distributors, and trade marketing groups after successful onboarding
- Introduced a gamified KPI tracking system to drive accountability, motivation, and high-performance behaviors
- Empowered sales leadership with cue-based alerts and intelligent insights to identify dips in engagement, coverage, and sales
- Sharpened focus on key metrics like UBA (Universe-Based Assignment), product placement, distribution, and Coverage Over Time (COT)
- Delivered a smooth rollout experience across departments with strong adoption from day one
What Changed for Mega Fishing Corporation?
Seventeen months into its BeatRoute journey, Mega has achieved tangible business impact:
- Consistent improvement in sales rep productivity and execution discipline
- Enhanced visibility across field activities, enabling timely interventions by managers
- Stronger focus and follow-through on critical KPIs like distribution reach and coverage
- Scalable success, with BeatRoute now used across multiple teams and trade channels nationwide
- Leadership empowered with real-time insights, helping course correct and steer performance across regions
Customer Testimonials
What we love about BeatRoute is the fun, gamified way of measuring KPIs and driving positive behavior. It’s helped us motivate our teams while also giving our managers the visibility they need to make better decisions.
From onboarding to rollout, the experience with BeatRoute has been seamless. We now use it across all our teams—from field sales to trade marketing—and it continues to help us stay focused on the right execution levers.
Why BeatRoute
BeatRoute’s Goal-Driven AI ensures reps and managers work toward the same productivity and coverage goals, with cue-based prompts that guide action in the field rather than reports that surface gaps after the fact.