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This question was asked by a BeatRoute prospect. Names withheld; question lightly edited for clarity.
Can I measure promoter time-in-store, not just attendance?
Our answer
Yes. BeatRoute GPS-stamps check-in and check-out, so time in each store is recorded rather than inferred from a shift roster. Set against sell-out, bills per hour and range sold, it shows which promoters convert their hours and which are simply present. Attendance on its own has never told anyone that, which is why brands paying agency rates start here.
More on this: retail audit software.