How Perfetti India Optimized Route-to-Market and Delivery Operations with BeatRoute
At a Glance
- Company
- Perfetti Van Melle
- Spokesperson
- Mayank Pandey, Sales Capability Head
- Industry
- FMCG – Confectionery
- Region
- India
- Primary Goal
- Optimize delivery beats and modernize sales operations
- Key Challenges
- High delivery costs, inefficient beat design, low route visibility
- Solution Deployed
- BeatRoute’s Route Optimization Module
- 15%increase in outlet reach
- 10%reduction in delivery cost
- improved route precision
What challenges was Perfetti Van Melle facing?
As part of its journey to modernize route-to-market execution, Perfetti sought to optimize how it structured its delivery routes. The team needed a solution that could balance precision and scalability while reducing the resources required for market coverage.
- Inefficient beat planning, leading to unoptimized routing and delivery overhead
- Higher-than-necessary delivery costs, due to underutilized manpower and vehicle resources
- Low visibility into actual beat performance, making it hard to improve precision
- Need for a scalable system that adapts to regional complexities while conserving cost
What solution was implemented by BeatRoute?
Perfetti implemented BeatRoute’s Route Optimization module to reimagine its beat planning and improve daily market execution.
- Optimized delivery route structures, resulting in smarter and more efficient beat designs
- Achieved 15% more outlet reach with the same or fewer resources
- Reduced delivery costs by 10%, lowering logistical burden without compromising reach
- Increased route precision, enabling accurate planning and consistent service delivery
- Collaborated closely with BeatRoute, ensuring customized configurations tailored to Perfetti’s unique needs
Customer Testimonial
BeatRoute has been a great partner in this journey of optimizing our sales operations. Their Route Optimization solution helped us minimize the manpower and cost required while increasing outlet reach by 15%. It brought much-needed accuracy and precision to our route design. For companies that know what they want and can clearly define it, BeatRoute is an amazing partner.
Why BeatRoute
BeatRoute’s Goal-Driven AI ensures every beat, van, and visit is planned against Perfetti’s reach and cost-to-serve goals, guiding field execution toward the outcomes the business actually measures.
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