Achieve flawless store execution with BeatRoute’s In-Store Promoter App

Brand that rely on promoters, merchandisers, or field marketers across modern trade (MT), General Trade (GT), and high-value counters can use the app to improve in-store execution.
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The app helps retail brands increase footfall-to-sale conversions and maintain consistent brand visibility. This is done through structured visual merchandising, disciplined execution in stores, and performance tracking with well-defined KPIs.

Yes. Promoters check in using GPS-tagged selfies, which confirms their location, marks attendance accurately, and captures grooming compliance as per brand guidelines.

Promoters can record demo outcomes, capture product offtake, log POSM details, and validate visual merchandising through photos, videos, barcode scans, and AI-based image grading.

Yes. You can configure KPIs based on store or outlet type. Examples include demo counts, SKU-wise sales capture, customer feedback, merchandising checks, and stock audits.

 Yes. Our AI-first feature Copilot, flags duplicate scans, GPS mismatches, reused photos, and suspicious entries, helping maintain audit-quality data.

Unlike basic tracking tools, BeatRoute connects every field activity to store-level objectives using KPI-led workflows, AI nudges, and real-time validation. Promoters get guided actions with purpose and are motivated through gamified scorecards and leaderboards.

Yes. BeatRoute supports integrations with leading CRM, ERP, and HRMS systems for syncing performance, attendance, and payout workflows.

You can view individual promoter scorecards, monitor attendance versus productivity, track SKU push efforts, measure demo-to-sale conversion rates, and receive real-time alerts for low-performing stores or KPIs.

Yes. You can preload demo scripts, campaign material, and training videos by outlet type. This ensures that promoters always have relevant content at their fingertips.

You can book a personalized demo with the BeatRoute team to explore how the Brand Promoter App can support your in-store goals and campaign execution.