Define roles: promoters, merchandisers and managers
Set up role-based workflows so every promoter, merchandiser, and manager has the right tasks, permissions, and reporting structure.
Achieve flawless store execution with BeatRoute's In-Store Promoter App
BeatRoute's Brand Promoter app helps increase footfall conversions by ensuring product promoters are present when needed, execute goals with discipline, and deliver powerful in-store execution at every store.
Built for Modern Trade and General Trade Channels
Goal-Driven AI for Better Promoter Performance
Designed for promoters and merchandisers
Plan
Plan promoter roles, tasks, and KPIs better
Map staff to MT stores, GT stores, counters, or activation zones
Assign promoters to specific modern trade stores, general trade outlets, counters, or activation zones for clear ownership and coverage.
Pre-load demos, launches, or training modules by outlet type
Equip promoters with the right demo scripts, launch content, and training modules based on the outlet type they are working in.
Assign KPIs like demos, feedbacks, and offtake
Set up and assign KPIs across demos, customer feedbacks, and SKU offtake so every promoter knows exactly what to deliver in-store.
Design stock checks, VM checks, and in-store surveys
Configure structured stock checks, visual merchandising audits, and in-store surveys to capture the data that matters at every visit.
Setup store wise stock norms and deviation alerts
Define store-wise stock norms and trigger real-time alerts the moment inventory deviates from the expected levels.
Execute
Execute store-wise tasks and KPI-linked actions smarter
Track attendance & grooming via GPS-tagged selfie check-ins
Promoters check in with GPS-tagged selfies that confirm location, mark attendance accurately, and capture grooming compliance against brand guidelines.
Record sellout and quantities of SKU offtake
Capture sellout and SKU-wise offtake quantities directly from the field to keep your sales picture accurate and timely.
Scan barcodes for SKU validation or serial numbers
Scan SKU barcodes or serial numbers to validate the right products at the right counters and prevent execution errors.
Validate visual merchandising with AI image grading
Use AI-based image grading to validate visual merchandising executions against brand standards, instantly and objectively.
Capture VM executions via photos and videos
Promoters capture VM executions through photos and videos for a clear, evidence-backed view of in-store visibility.
Track POSM placement, pricing, and competitor presence
Log POSM placement, on-shelf pricing, and competitor activity to protect brand share and respond faster to market moves.
Report issues raised by dealers
Promoters report dealer issues directly from the app so the right teams can act on them quickly and close the loop.
Track and showcase top performers via leaderboard
Use the leaderboard to track and showcase top promoters, driving healthy competition and consistent execution.
Analyze
Analyze and improve store-wise performance quicker
View promoter scorecards and KPI completion by store
Review promoter scorecards and KPI completion by store to see who is delivering and where intervention is needed.
Monitor attendance vs. output across stores and teams
Compare attendance against output across stores and teams to surface productivity gaps and reward consistent performers.
Review performance insights to refine KPIs
Use performance insights to continuously refine KPIs so promoter goals stay aligned with what actually moves the business.
Analyze stock levels with stock norms to make adjustments
Analyze stock levels against defined norms across stores to make timely adjustments and avoid stock-outs or overstock situations.
Solve problems with BeatRoute Copilot
BeatRoute Copilot helps managers detect anomalies, flag duplicate or suspicious entries, and solve in-store problems faster with AI.
Tracking issue status and resolution
Track the status and resolution of every issue raised in-store, ensuring nothing slips through the cracks.
Resources
Latest Insights & Reports
Explore the latest news from BeatRoute, and insightful resources crafted for retail brands.
FAQ
Frequently Asked Questions
What is BeatRoute's Brand Promoter App (also known as In-store Execution App)?
BeatRoute's Brand Promoter App is a mobile-first in-store execution tool designed for promoters, merchandisers, and field marketers. Unlike generic task trackers, it is built on a goal-driven architecture where every action is tied to store-level objectives. AI-led nudges, real-time validations, and KPI workflows guide promoters to execute with purpose, improve productivity, and drive measurable campaign outcomes across General Trade, and Modern Trade stores.
Who can use BeatRoute's Brand Promoter App?
Brand that rely on promoters, merchandisers, or field marketers across modern trade (MT), General Trade (GT), and high-value counters can use the app to improve in-store execution.
What business goals does the Brand Promoter App help achieve?
The app helps retail brands increase footfall-to-sale conversions and maintain consistent brand visibility. This is done through structured visual merchandising, disciplined execution in stores, and performance tracking with well-defined KPIs.
Can the Brand Promoter App track attendance, store visits, and grooming adherence?
Yes. Promoters check in using GPS-tagged selfies, which confirms their location, marks attendance accurately, and captures grooming compliance as per brand guidelines.
How does the Brand Promoter App support in-store execution?
Promoters can record demo outcomes, capture product offtake, log POSM details, and validate visual merchandising through photos, videos, barcode scans, and AI-based image grading.
Can I assign custom KPIs in the Brand Promoter App?
Yes. You can configure KPIs based on store or outlet type. Examples include demo counts, SKU-wise sales capture, customer feedback, merchandising checks, and stock audits.
Can the system detect fake visits or data manipulation?
Yes. Our AI-first feature Copilot, flags duplicate scans, GPS mismatches, reused photos, and suspicious entries, helping maintain audit-quality data.
What makes BeatRoute's Brand Promoter App different from other promoter tools?
Unlike basic tracking tools, BeatRoute connects every field activity to store-level objectives using KPI-led workflows, AI nudges, and real-time validation. Promoters get guided actions with purpose and are motivated through gamified scorecards and leaderboards.
Can I integrate this with my CRM, HRMS, or ERP?
Yes. BeatRoute supports integrations with leading CRM, ERP, and HRMS systems for syncing performance, attendance, and payout workflows.
What kind of analytics does the Brand Promoter App provide?
You can view individual promoter scorecards, monitor attendance versus productivity, track SKU push efforts, measure demo-to-sale conversion rates, and receive real-time alerts for low-performing stores or KPIs.
Can the Brand Promoter App deliver training or campaign content to promoters?
Yes. You can preload demo scripts, campaign material, and training videos by outlet type. This ensures that promoters always have relevant content at their fingertips.
How can I see the Brand Promoter App in action?
You can book a personalized demo with the BeatRoute team to explore how the Brand Promoter App can support your in-store goals and campaign execution.
Get started
Achieve flawless store execution with BeatRoute's In-Store Promoter App.
See how BeatRoute helps your promoters execute goals with discipline, increase footfall conversions, and deliver powerful in-store execution at every store.