Product Promoter App to Manage In-Store Promoters
BeatRoute is the app brands give their in-store promoters, with a dashboard for the managers who run them. Promoters check in at the store, record sell-out and stock, and photograph the display. You see it by store and by agency as it comes in. Are you a promoter looking for your employer's app? Ask your supervisor or agency for the login.
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What a promoter app does
A promoter app is the phone app your in-store promoters use during their shift, plus the dashboard their supervisors and head office use to run them. It replaces the WhatsApp photos, paper sales sheets and phone calls most promoter teams start with.
In a normal shift, a promoter uses it for six jobs:
- Check in with a selfie and a location check, so you know the hours you pay for were spent in the store.
- Record sell-out by SKU and the stock left on the shelf, at the counter, every day.
- Photograph the display and planogram (the agreed shelf layout), which AI grades against your standard.
- Note competitor offers, prices and new launches, with a photo as proof.
- Open product training, demo scripts and the day's tasks on the phone.
- See their own sales against target, and the incentive those sales have earned.
Put together, those records show which promoters change what shoppers buy and which ones only fill the hours. That is what a promoter budget has to prove.
Manage In-Store Promoter Performance End to End With BeatRoute
- Store IDCityAssociated PromoterBrown Tree StoreDubaiPriya NairFresh MartDubaiJoseph MathewDaily Needs StoreDubaiAisha Rahman
Set Up Every Promoter for In-Store Success
Our promoter management software puts each promoter in the right store, with clear targets and the training they need before the first shift
Assign Promoters to the Right Stores
Staff each counter by footfall and sales potential, so your best promoters stand where the most shoppers are
Set Promoter KPIs That Drive Results
Set targets for demos, shopper feedback and units sold, so each promoter knows what a good day looks like
Prepare Promoters for Every Store Visit
Put demo scripts, launch briefs and product training on the promoter's phone, set by store type
Keep Store Stock and Execution on Track
Set the stock each store should hold and check displays with photo audits, so products stay on the shelf and look right
✦ AI Audit ReviewShare of Shelf63%Face Count38Planogram82%Take a selfie at the customer
Mark AttendanceTurn Store Presence Into Sales
During the shift, promoters keep selling while every check-in, sale and shelf photo is recorded as it happens
Verify Promoter Attendance at Every Store
A GPS-tagged selfie at check-in confirms the promoter is in the store and lets a supervisor check grooming
Capture Sell-Out and SKU Offtake
Record sell-out at the counter with barcode and serial number scans
Improve Visual Merchandising With AIAI
The VM Audit AI Agent reads share of shelf, display compliance, pricing, and competitor presence from one photo
Give Promoters More Time to Sell
Promoters log demos and raise store issues in a few taps, so more of the shift goes on selling
3 promoters reported lower sales this month.
Which promoters reported lower sales?Measure and Improve Promoter Performance
Our promoter management software shows which promoters and stores are falling short, so managers act this week instead of at month end
Measure Promoter Performance by Store
Scorecards show each promoter's progress against target, so you can see your best people and the stores that need help
Connect Promoter Attendance to Output
See which promoters turn their hours in the store into demos and sales, and which ones do not
Keep Promoter Field Data AccurateAI
Use BeatRoute Copilot to flag duplicate scans, GPS mismatches, reused photos, and other suspicious entries
Pay Promoter Incentives on Verified Sell-Out
Work out each promoter's incentive from checked sell-out against their target, and sync payouts with your HR or payroll system
What Cosmic Nutracos Saw After Rolling Out BeatRoute
Cosmic Nutracos ran BeatRoute with sales KPIs, store visit tracking and campaign forms for its merchandising plans.
With BeatRoute, we observed a 20% increase in sales across retail counters within months.
What to Judge a Promoter App On
Almost any app can mark attendance. Judge it on what it records after the check-in: sales, the shelf, and whether you can trust the data.
How a Promoter App Works in Different Stores
The app is the same everywhere. What a promoter does in a shift, and what you should measure, depends on the store.
Supermarket and hypermarket chains
The promoter looks after many SKUs in one aisle. The job is a full shelf, the right display and the right price, then pushing the promo pack. Measure share of shelf, gaps fixed and sell-out during the promotion. Reports roll up by chain, so you and the key account team work from the same numbers.
Modern trade promoter guide→Electronics and appliance brand shops
Sales are few and large, and most start with a demo. The promoter logs each demo, scans the serial number at the sale and notes what shoppers asked for. Measure demos, how many of them turn into sales, and sell-out value.
Consumer durables→Beauty and cosmetics counters
The promoter is a beauty advisor who sells through advice and trials. Grooming and a tidy counter matter as much as the sale. The check-in selfie lets a supervisor check grooming. Run counter stock checks and measure sell-out per advisor per day.
Cosmetics→Relevant resources
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Read moreStart with a pilot in a few stores
Plan a pilot in a handful of stores with our team, then judge it on sell-out per promoter and missed check-ins. A demo is where that plan starts.
Frequently Asked Questions
What is a store promoter?
A store promoter, also called a sales promoter or in-shop promoter, works inside a retail store on behalf of a brand. They show products, advise shoppers and try to win the sale at the shelf. A merchandiser looks after stock and display. A promoter is judged on the sales they make.
What is promoter management software?
Promoter management software is how a brand plans, runs and measures its in-store promoters. It covers which promoter works in which store, their targets, attendance, daily sell-out and stock, display checks and reports on who is performing. It is also called a promoter management system, an in-store promoter management app or a brand promoter app.
I am a promoter. Where do I get my company's promoter app?
Ask your supervisor or the agency that hired you. Brands use BeatRoute to manage their own promoters, so each brand gives its team the login and download link. This page is for the managers who run promoter teams.
Can the app catch fake check-ins or reused photos?
It can. Every check-in carries a selfie, a location and a time. BeatRoute Copilot flags duplicate scans, GPS mismatches, reused photos and other entries that look wrong. A supervisor then checks those exceptions instead of every record.
Can I measure promoter time in store, not just attendance?
BeatRoute records the location and time at check-in and check-out, so you see the real time spent in each store. Set that against sell-out, bills per hour and range sold, and you see which promoters turn their hours into sales and which are only present.
Does it work when promoters are hired through an agency?
Yes. Each promoter is tagged to the agency that supplies them. That lets you compare agencies on attendance and sell-out. Verified check-ins matter most here, because you are paying for hours you cannot see.
How are promoter incentives worked out?
From the sell-out each promoter records and you check, against the target set for them. Promoters see their progress in the app during the month. BeatRoute can sync attendance and payout figures with your HR or payroll system, so nobody rebuilds them in a spreadsheet at month end. It also connects with ERP and CRM systems.
How should I test a promoter app before rolling it out?
Run a pilot in a few stores in one city for a full month or one whole promotion. Compare sell-out per promoter, missed check-ins and rejected shelf photos with similar stores that are not on the app. If the pilot stores do not give you clearer data and better sell-out, do not roll it out.
Who is BeatRoute's promoter app not for?
If you have a few promoters and only need to know they turned up, a simple attendance app will do. BeatRoute suits brands with promoters across many stores, often hired through agencies. It fits best when you want sell-out, display checks and incentives in one place. Your promoters, field reps and merchandisers can also share one platform and one list of stores, each with their own daily flow.