Boost outlet coverage with intelligent Route Optimization
BeatRoute’s Route Optimization works alongside your field team like a smart assistant. It plans efficient routes, analyzing on-ground situations, ensuring your reps focus on high-impact outlets.
Fix overloaded beats and underused reps
Prioritize stores that actually impact sales
Give managers territory control without excel hassle
Step 1
Plan your sales routes better
Group outlets by visit frequency, outlet class, and business critical tasks
Define stop limits, exclusions, and visit windows
Set rep shifts, max calls, and territory logic
Input store-level data like operating hours, visit duration, and potential
Auto-generate weekly routes via Scheduling AI Agent
Rebalance beats by effort, value, or cost
Export plans to SFA or via XLS/API
Run simulations on route plans before field rollout
Step 2
Execute your outlet visits smarter
Sync daily routes to field apps
Reprioritize visits dynamically
Trigger rerouting via AI Agents during delays
Track planned vs actual routes with GPS
Get alerts for missed or repeated visits
Make rep changes without backend updates
Monitor adherence and assign relievers on the fly
Step 3
Analyze and improve your route efficiency quicker
Monitor route compliance and coverage
Compare planned vs completed visits
Estimate rep needs by region using visit load and call goals
Simulate beat or staffing changes
Spot gaps using traffic-aware insights
Export reports or sync to dashboards
Quantify gains in coverage, time saved, and effort optimized
Export reports or sync to dashboards
Resources
Latest Insights & Reports
Explore the latest news from BeatRoute, and insightful resources crafted for FMCG brands.
FAQ
Frequently asked questions
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It’s a route planning engine that creates beat plans based on outlet priority, visit duration, traffic conditions, and rep availability to improve coverage and reduce costs.
Route Optimization software can be used across Zonal Managers, Operations Heads, RTM Architects, and Territory Planners in industries like FMCG, Agri Inputs, Paints, Lubricants, and Auto Spares.
Our route optimization technology creates efficient, geo-tagged routes for sales reps, factoring in visit priorities, retailer segmentation, store opening hours, and resource constraints. This helps FMCG companies reduce travel time, maximize daily store coverage, and improve sales rep productivity – all while enhancing customer experience.
Route Optimization creates sales-focused plans by considering visit frequency, rep shifts, and outlet importance, not just the shortest travel path.
Route Optimization integrates with any system and allows beat plan exports via Excel, API, or dashboards without requiring system changes.
Route Optimization supports multi-role routing, allowing reps to complete sales visits, VM tasks, and activations in a single beat.
Route Optimization identifies load issues and allows rebalancing based on rep effort, outlet value, or coverage cost.
Route Optimization allows simulation of different rep counts, shift patterns, and visit rules before deployment.
Route Optimization is available both as a licensed engine and as a managed service with BeatRoute’s support team.
You can book a personalized demo with our team to see how BeatRoute’s Route Optimization works for your territory structure, team size, and coverage goals.
