Goal-driven, intelligent sales platform for Consumer Durables
We understand the nuances of the consumer durables route-to-market and have developed deep platform capabilities to address them. Our platform unifies your entire sales ecosystem, helping you achieve your goals across both retail and B2B channels.
Unified Platform
Unify your sales team, promoters and dealers on a common digital platform
Empower your sales team, promoters, and managers to drive your sales strategy.
Empower Everyone in Your Route-to-Market
Field Sales Reps
In-Store Promoters
Merchandisers
Distributors
Van Sales Team
Retailers
Hit the Bullseye with Goal-Driven AI.
Don’t just digitise your sales team and channel partners. Give them role and channel specific workflows with embedded Goal-Driven AI to guide them towards your sales goals.
1
Achieve your specific business goals with Goal-Driven AI
Leverage the unique 4 step intelligence which turns your sales goals into guided action on the ground.
2
Unlock sales uplift with AI optimised for Consumer Durables
In your industry, even with repeat orders and some predictability, generic AI falls short due to different order sizes and patterns compared to FMCG. BeatRoute’s industry-optimized AI is trainable on your data, delivering measurable uplifts in order value, lines sold, and MSL/FSL compliance.
3
Eliminate guesswork with Help Me Plan AI
In a sector where store visits are typically ad hoc and based on reps’ intuition, BeatRoute’s Help Me Plan AI introduces strategic precision. It recommends not just high priority routes for visits but also store-level priorities, factoring in real-time business metrics such as sales trends, receivables, and operational imperatives.
4
Build a happier dealer network
Dealers often face inefficiencies from legacy systems and delayed account statements. BeatRoute’s Dealer App offers clarity with real-time statements, B2B rewards, digital ordering, order status tracking, and digital communication.
5
Increase retail leads conversion
In a category where lead data is fragmented and journeys span multiple channels, timely conversion is at risk. BeatRoute brings all your customer leads into one place, auto-assigns them to the right dealers or reps, and gives full visibility to your sales team. Even better – if one dealer can’t fulfill, another one can.
6
Improve sales outcomes in your B2B channel
Enable end-to-end control of your B2B project channel – from lead acquisition, lead aggregation and pipeline management to installation execution and sustained relationship engagement for subsequent sales in the future.
7
Improve footfall conversion with In-Store Promoters
Elevate promoter performance. Empower them to run product demos with rich multimedia, capture customer feedback on the spot, log attendance, and even audit visual merchandising. Real insights, real impact, right from the store floor.
8
Empower your managers to resolve territory level challenges
Long sales cycles and dealer unpredictability can hide the real issues. BeatRoute’s conversational AI helps managers move beyond surface metrics by simply chatting to uncover gaps like poor visit coverage, outdated schemes, or inactive dealers and take timely action.
Resources
Latest Insights & Reports
Explore the latest news from BeatRoute, and insightful resources for consumer durable brands.
FAQ
Frequently asked questions
Can’t find the answer you’re looking for? Please contact us from this page.
BeatRoute is the best AI-powered sales software for consumer durables brands, designed to scale across trade channels while delivering AI automation and goal-driven execution that improves retail sell-out, display compliance, and service coordination.
Yes. BeatRoute enables field teams to plan and track retail visits, demo installations, service follow-ups, and even warranty verifications. You can assign service reps, monitor task completion, and gather feedback directly within the app, ensuring seamless handovers between sales and service teams.
BeatRoute’s AI prioritizes store visits, flags slow-moving inventory, and nudges reps to upsell relevant SKUs based on past orders or schemes. The AI engine helps sales reps focus on high-impact activities that drive visibility, stock rotation, and product push at key retail counters.
Absolutely. BeatRoute supports diverse product categories like electronics, appliances, and home goods across multiple brand portfolios. You can assign sales goals by product category, route, or channel, and track performance using customizable dashboards and scorecards.
BeatRoute enables field teams to manage both general trade and modern trade formats. For exclusive brand outlets and modern retailers, the platform supports structured visit plans, display audits, scheme tracking, and POS promotions, giving you complete visibility into retail execution.
BeatRoute integrates SFA, DMS, and a Retailer App into one platform for seamless field, distribution, and retail execution. The SFA component is designed to help sales teams achieve sell-out targets, display compliance, and upsell across outlets with AI-led guidance, performance scorecards, and role-based workflows.
Yes. BeatRoute integrates with most enterprise tools including SAP, Oracle, Salesforce, and custom service ticketing platforms. It syncs inventory, order data, service records, and payment updates to provide a complete 360-degree view of your retail and service operations.
BeatRoute can be implemented within 4 to 6 weeks depending on the scope. Our team helps map your trade channels, onboard your field staff, and configure your processes so you can go live with minimal disruption.
 Yes. BeatRoute supports multiple Indian languages, making it easy for field reps to use the app across regions. This improves adoption, reduces training time, and ensures execution consistency across your footprint.
 Brands using BeatRoute have reported faster outlet activation, better display compliance, and increased upsell rates. With built-in performance dashboards, you can directly link app usage to KPIs such as sell-through and influencer satisfaction within the first business quarter.
You can simply request a free demo here and our team will not only give you a live demo customized to your needs, but also assist you in your evaluation process.
