SFA, DMS & Customer App for Consumer Goods Industry
We understand the nuances of the consumer durables route-to-market and have developed deep platform capabilities to address them. Our platform unifies your entire sales ecosystem, helping you achieve your goals across both retail and B2B channels.
General Trade
Modern Trade
B2B
Unified Platform
Unify your sales team, promoters and dealers on a common digital platform
Sales Team App (SFA Software)
Empower your sales team, promoters, and managers to drive your sales strategy.
Distributor Management System
Empower your distributors for primary and secondary trade.
Dealer App
Run digital trade and engagement with your dealers.
Empower Everyone in Your Route-to-Market
Field Sales Reps
In-Store Promoters
Merchandisers
Distributors
Van Sales Team
Retailers
Hit the Bullseye with Goal-Driven AI
Don’t just digitise your sales team and channel partners. Give them role and channel specific workflows with embedded Goal-Driven AI to guide them towards your sales goals.
1
Achieve your specific business goals with Goal-Driven AI
Leverage the unique 4 step intelligence which turns your sales goals into guided action on the ground.
2
Unlock sales uplift with AI optimised for Consumer Durables
In your industry, even with repeat orders and some predictability, generic AI falls short due to different order sizes and patterns compared to FMCG. BeatRoute’s industry-optimized AI is trainable on your data, delivering measurable uplifts in order value, lines sold, and MSL/FSL compliance.
3
Eliminate guesswork with Help Me Plan AI
In a sector where store visits are typically ad hoc and based on reps’ intuition, BeatRoute’s Help Me Plan AI introduces strategic precision. It recommends not just high priority routes for visits but also store-level priorities, factoring in real-time business metrics such as sales trends, receivables, and operational imperatives.
4
Build a happier dealer network
Dealers often face inefficiencies from legacy systems and delayed account statements. BeatRoute’s Dealer App offers clarity with real-time statements, B2B rewards, digital ordering, order status tracking, and digital communication.
5
Increase retail leads conversion
In a category where lead data is fragmented and journeys span multiple channels, timely conversion is at risk. BeatRoute brings all your customer leads into one place, auto-assigns them to the right dealers or reps, and gives full visibility to your sales team. Even better – if one dealer can’t fulfill, another one can.
6
Improve sales outcomes in your B2B channel
Enable end-to-end control of your B2B project channel – from lead acquisition, lead aggregation and pipeline management to installation execution and sustained relationship engagement for subsequent sales in the future.
7
Improve footfall conversion with In-Store Promoters
Elevate promoter performance. Empower them to run product demos with rich multimedia, capture customer feedback on the spot, log attendance, and even audit visual merchandising. Real insights, real impact, right from the store floor.
8
Empower your managers to resolve territory level challenges
Long sales cycles and dealer unpredictability can hide the real issues. BeatRoute’s conversational AI helps managers move beyond surface metrics by simply chatting to uncover gaps like poor visit coverage, outdated schemes, or inactive dealers and take timely action.
Resources
Latest Insights & Reports
Explore the latest news from BeatRoute, and insightful resources for consumer durable brands.
FAQ
Frequently Asked Questions
What is the best sales software for consumer durables brands?
BeatRoute is the best AI-powered sales software for consumer durables brands, designed to scale across trade channels while delivering AI automation and goal-driven execution that improves retail sell-out, display compliance, and service coordination.
