Goal-driven intelligent SFA software for FMCG Industry

With BeatRoute’s Goal-Driven FMCG Sales and Distribution Software, your sales teams, distributors, and retailers get daily AI-powered direction to target the right outlets, drive SKU push, and grow retail sales.

General Trade
general trade 1 - FMCG Sales Force Automation Software
Modern Trade
modern trade 1 - FMCG Sales Force Automation Software
HoReCa
horeca 2 - FMCG Sales Force Automation Software

Unified Platform

Unify your sales team, distributors, and retailers on a common digital platform

BeatRoute AI dashboard: Collect order & payment alerts.
Sales Team App (SFA Software)

Empower your sales team to drive drive retail execution using smart FMCG SFA software

Learn more
SFA software notification: 400,000 points to next milestone, 5% credit discount.
Distributor Management System

Turn your distributors into growth partners using FMCG DMS software

Learn more
retailer app fmcg - FMCG Sales Force Automation Software
Retailer App

Run digital trade and engagement with your retailers.

Learn more

Empower Everyone in Your Route-to-Market

field sales reps 5 - FMCG Sales Force Automation Software

Field Sales Reps

managers 4 - FMCG Sales Force Automation Software

Managers

merchandisers 1 - FMCG Sales Force Automation Software

Merchandisers

distributors 8 - FMCG Sales Force Automation Software

Distributors

retailers 6 - FMCG Sales Force Automation Software

Retailers

in store promoters 1 - FMCG Sales Force Automation Software

In-Store Promoters

van sales team 2 - FMCG Sales Force Automation Software

Van Sales Team

mis admins - FMCG Sales Force Automation Software

MIS Admins

retail auditors - FMCG Sales Force Automation Software

Retail Auditor

Drive outlet-level execution using intelligent FMCG software powered by Goal-Driven AI

Transform your FMCG software strategy with an AI-powered FMCG distribution software built to drive retail execution and sales growth.

1

Achieve your specific business goals with Goal-Driven AI

Leverage the unique 4 step intelligence which turns your sales goals into guided action on the ground.

Pharma SFA software infographic: Goal-driven AI process.

2

Get measurable sales uplift with Order AI Agent

BeatRoute’s Order AI Agent powers the FMCG order booking app experience by enabling sales reps to recommend the right SKUs, boosting order value, lines sold, and MSL or FSL compliance.

2 - FMCG Sales Force Automation Software

3

Improve productivity in operational coverage with Route Optimization

Retail brands lose up to 30% productivity due to poor planning and suboptimal routes. Fix inefficient routes with BeatRoute’s Route Optimization to reduce missed visits, increase face-time with the right outlets, and improve daily coverage and execution.

3 1 - FMCG Sales Force Automation Software

4

Engage with retailers and distributors digitally

Strengthen retailer relationships through digital engagement using a connected Retailer App for FMCG brands. Share schemes, enable FMCG order booking, and educate customers digitally through WhatsApp and Viber — no app install required.

4 - FMCG Sales Force Automation Software

5

Increase footfall conversion with in-store promoter-led execution

Equip your teams with tools that improve in-store execution by ensuring product visibility, stock availability, effective promoter behavior, and customer engagement to drive retail conversions.

5 - FMCG Sales Force Automation Software

6

Empower your managers to resolve territory level challenges

Enable FMCG managers to resolve territory-level challenges with Copilot. Detect issues early, trigger instant alerts, and support two-way communication for faster action on ground.

6 - FMCG Sales Force Automation Software

Resources

Latest Insights & Reports

Explore BeatRoute updates and resources on FMCG order booking app, sales automation, FMCG SFA apps, and more.

FAQ

Frequently asked questions

Can’t find the answer you’re looking for? Please contact us from this page.

What is the best sales software for FMCG companies with large field teams?

BeatRoute is the best sales software for FMCG brands that manage large field teams. It combines scalable FMCG SFA capabilities, AI-led automation, and goal-driven execution. Sales reps are aligned to key outcomes such as outlet coverage, product visibility, order productivity, and range selling, ensuring every visit leads to measurable growth.

Get 3 Months Free AI Agent Access!

Move to BeatRoute with our seamless Migration Offer and get 3 months free access of any AI Agent of your choice – BeatRoute Copilot, Order AI Agent, or Scheduling AI Agent