Goal-driven intelligent SFA software for FMCG Industry
With BeatRoute’s Goal-Driven FMCG Sales and Distribution Software, your sales teams, distributors, and retailers get daily AI-powered direction to target the right outlets, drive SKU push, and grow retail sales.
Unified Platform
Unify your sales team, distributors, and retailers on a common digital platform
Empower your sales team to drive your business strategy on ground
Sales Team App (SFA Software)
Empower your sales team to drive drive retail execution using smart FMCG SFA software
Distributor Management System
Turn your distributors into growth partners using FMCG DMS software
Retailer App
Run digital trade and engagement with your retailers.
Empower Everyone in Your Route-to-Market
Field Sales Reps
Managers
Merchandisers
Distributors
Retailers
In-Store Promoters
Van Sales Team
MIS Admins
Retail Auditor
Drive outlet-level execution using intelligent FMCG software powered by Goal-Driven AI
Transform your FMCG software strategy with an AI-powered FMCG distribution software built to drive retail execution and sales growth.
1
Achieve your specific business goals with Goal-Driven AI
Leverage the unique 4 step intelligence which turns your sales goals into guided action on the ground.
2
Get measurable sales uplift with Order AI Agent
Use the Order AI Agent to recommend the right SKUs and drive uplift in order value, lines sold, and MSL or FSL compliance. Turn every recommendation into measurable sales impact.
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3
Improve productivity in operational coverage with Route Optimization
Retail brands lose up to 30% productivity due to poor planning and suboptimal routes. Fix inefficient routes with BeatRoute’s Route Optimization to reduce missed visits, increase face-time with the right outlets, and improve daily coverage and execution.
4
Engage with retailers and distributors digitally
Strengthen retailer relationships through digital engagement using a connected Retailer App for FMCG brands. Share schemes, capture orders, and educate customers digitally through WhatsApp and Viber — no app install required.
5
Increase footfall conversion with in-store promoter-led execution
Equip your teams with tools that improve in-store execution by ensuring product visibility, stock availability, effective promoter behavior, and customer engagement to drive retail conversions.
6
Empower your managers to resolve territory level challenges
Enable FMCG managers to resolve territory-level challenges with Copilot. Detect issues early, trigger instant alerts, and support two-way communication for faster action on ground.
Resources
Latest Insights & Reports
Explore BeatRoute updates and resources on FMCG order booking apps, sales automation, FMCG SFA apps, and more.
FAQ
Frequently asked questions
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What is the best sales software for FMCG companies with large field teams?
BeatRoute is the best sales software for FMCG brands that manage large field teams. It combines scalable FMCG SFA capabilities, AI-led automation, and goal-driven execution. Sales reps are aligned to key outcomes such as outlet coverage, product visibility, order productivity, and range selling, ensuring every visit leads to measurable growth.
