Goal-driven, intelligent sales platform for Cosmetics Industry
BeatRoute’s Goal-Driven Sales Platform empower cosmetics brands to improve sales execution and footfall conversion in the retail channel, and improve customer onboarding and repeat sales in the salon channel.
Unified Platform
Unify your sales team, beauty advisors, distributors, retailers and salons on a common digital platform
Empower your beauty advisors, sales team and managers to drive your sales strategy.
Empower Everyone in Your Route-to-Market
Field Sales Reps
Retailers
Distributors
Van Sales Team
Beauty Advisors
Salon Owners
Salon Technicians
Power beauty sales with Goal-Driven AI.
Skip the generic tech. Our Goal-Driven AI guides your beauty advisors, sales reps, managers and channel partners towards your sales goals.
1
Use GDAI to drive goal-based sales execution
Turn your sales strategy into measurable on-ground actions with Goal-Driven AI that aligns every field rep, retailer, and beauty advisor to outcomes that matter.
2
Convert walk-ins better with beauty advisors
Ensure beauty advisors are present, brand-aligned, and focused on outcomes with standardised workflows and activity tracking at the point of interaction.
3
Use AI Order Recommendations for Incremental Sales
Drive repeat orders and boost order value with intelligent order workflow that drives MSL/FSL compliance and suggests the right SKUs for each retail and salon outlet.
4
Plan smart visits with AI-Driven visit planning
Leverage Help Me Plan AI to identify the most important salon visits each day, so your reps focus only on high-impact actions. At the same time, guide your managers to visit high priority retail stores for solving territory level challenges.
5
Ensure availability and visual compliance at every store
Capture VM data at the shelf, detect display gaps, and take action faster, across both salon and retail touchpoints.
6
Educate your sales ecosystem with digital and offline training
Run and track your training programs effectively, whether you want to train your beauty advisors and retailers digitally, or salon customers with offline sessions.
7
Increase conversion and sales in your salon channel
Improve your salon onboarding pipeline management, and run quality engagement and trade with salons post onboarding, all from a single platform.
8
Empower your managers to resolve territory level challenges
Long sales cycles and dealer unpredictability can hide the real issues. BeatRoute’s conversational AI helps managers move beyond surface metrics by simply chatting to uncover gaps like poor visit coverage, outdated schemes, or inactive dealers and take timely action.
Resources
Latest Insights & Reports
Explore the latest news from BeatRoute, and insightful resources crafted for FMCG brands.
FAQ
Frequently asked questions
Can’t find the answer you’re looking for? Please contact us from this page.
BeatRoute is the best AI-powered sales software for cosmetics and personal care brands, enabling scalable field execution, AI-based visit planning, and goal-driven workflows that empower promoters and reps to boost counter conversions, campaign compliance, and visibility.
 Yes. BeatRoute allows role-based access so that sales reps, beauty advisors, and promoters can use the platform according to their specific workflows. You can assign tasks such as counter visits, sampling events, makeup demo tracking, or display audits and track them all in real time.
BeatRoute’s AI modules guide reps with next-best actions like which stores to visit, which SKUs to push, and how to meet display targets. Whether it’s selling a new launch or improving category visibility, AI nudges help teams stay aligned with retail goals and maximize effectiveness.
 BeatRoute enables reps and promoters to capture shelf photos, validate planogram adherence, and log visibility metrics during each visit. These are auto-tagged with GPS and time, giving sales managers real-time dashboards to monitor compliance across retail locations.
Yes. BeatRoute supports campaign workflows like influencer events, sampling drives, and pop-up activations. You can schedule tasks, track execution, collect feedback, and even capture customer interactions during such events, making reporting seamless and structured.
BeatRoute is a unified platform that includes SFA, DMS, and a Retailer App, making it ideal for managing beauty advisors, promoters, and field reps. Its SFA module is built for precision execution in high-visibility environments, offering features like planogram tracking, guided sampling visits, and AI-based nudges to boost conversion and compliance.
Yes. BeatRoute integrates with SAP, Oracle, and other retail analytics platforms. You can sync data such as store inventory, point-of-sale transactions, and scheme redemptions to ensure your field teams always operate with the right context.
Yes. BeatRoute offers multi-language support including Hindi, Tamil, Kannada, Bengali, and more. This makes the platform user-friendly for promoter and advisor teams in Tier 1 to Tier 3 markets.
Most brands start seeing improvements in store coverage, visibility compliance, and order volumes within the first 30 to 60 days. Built-in dashboards help you track progress in real time and make course corrections quickly.
Yes. Whether you are a luxury cosmetics brand focused on premium counters or a mass brand targeting general trade, BeatRoute can be configured to your business model. It supports flexible workflows based on channel, region, and product line.
You can simply request a free demo here and our team will not only give you a live demo customized to your needs, but also assist you in your evaluation process.
