Goal-driven, intelligent sales platform for Liquor Industry

Execute your sales strategy effectively across off-premise and on-premise channels. Improve distribution, visibility, and in-store execution with goal-aligned workflows for every role in your route-to-market.

Liquor industry sales rep in bar setting.
Man smiling in liquor store, sales enablement platform for liquor industry.
Smiling man in liquor store; sales enablement platform.

Unified Platform

Unify your entire sales ecosystem on a common digital platform

Sales Team App (SFA Software)

Empower your sales reps, spot sellers, and managers to drive numeric distribution, visibility compliance, in-store offtake and on-premise sales.

SFA software interface showing order and payment collection notifications.
Distributor Management System
Enable distributors and managers to track secondary sales, stock availability, and customer-level fulfilment.
SFA Software: Distributor report dashboard showing sales data and rewards.
B2B Customer App
Digitally engage customers and partners for ordering, scheme communication, rewards tracking, and market feedback.
AI-recommended liquor SKUs for stores.

Empower Everyone in Your Route-to-Market

Liquor sales route optimization: suggested route & tasks.

Sales Reps

Liquor industry sales enablement platform demo: red wine cocktails.

Spot Sellers

Liquor store display; video thumbnail.

Moving Merchandisers

RetailGPT sales alert: Liquor industry sales dropped 30%.

Managers

Liquor industry sales progress: 60% of June target reached.

Distributors

Liquor industry sales platform order tracking screen.

On-Premise Customers

Liquor industry sales video: Wine bottles & glass.

Off-Premise Customers

Achieve your sales goals with Goal-Driven AI

Don’t stop at digitizing your ecosystem. Drive execution with AI that aligns your sales reps and channel partners to the goals that matter most.

1

Hit your sales targets with goal-driven AI

Drive numeric and weighted distribution, SKU availability, visibility compliance, and in-store selling through our 4 step AI technology.

Cosmetics industry sales enablement platform: AI-driven process diagram.

2

Plan Effective Store Visits with Help Me Plan AI

Guide sales reps to visit the right outlets each day based on sales trends, segmentation, PJP adherence, and visibility or availability gaps.

SFA Software: AI-powered route optimization for auto ancillary sales.

3

Drive visibility and execution compliance

Track merchandising, display setup, shelf share, and POSM deployment through image and video evidence based workflows and structured backend reporting.

Liquor industry sales data: Share of shelf audit showing product placement.

4

Improve sell-out with spot selling activations

Run product-specific campaigns in targeted outlets and track sell-out volumes. Enable in-store staff and reps to drive action with gamified goals.

Liquor inventory management platform:  Stock levels and updates for Redd Monk Premium Vodka.

5

Get market feedback and competition insights instantly

Capture real-time insights on competing brands, promotions, and pricing with structured surveys and AI-flagged deviations.

Liquor industry sales data: Shopper feedback on product trial and taste preference.

6

Empower managers to solve problems with instant insights

Use intelligence to help managers spot gaps like poor PJP adherence, display non-compliance, or segmentation errors and intervene with speed.

BeatRoute sales data dashboard for building materials industry, showing SKU analysis.

Resources

Latest Insights & Reports

Explore the latest news from BeatRoute, and insightful resources crafted for liquor brands.

FAQ

Frequently asked questions

Can’t find the answer you’re looking for? Please contact us from this page.

What is the best sales software for liquor companies managing complex distribution?

BeatRoute is the best AI-powered sales software for liquor companies, offering scalable deployment, regulatory-ready workflows, and AI-led field execution that helps manage retail activation, visibility tracking, and distributor engagement with precision.

Can BeatRoute help with on-premise outlet activation and event tracking?

 Yes. BeatRoute supports structured workflows for on-premise activations including bar visits, tastings, promoter audits, and campaign tracking. Sales and trade marketing teams can assign visits, capture execution photos, and monitor campaign coverage in real time.

How does AI help liquor sales reps and brand ambassadors perform better?

 BeatRoute’s AI guides reps with outlet prioritization, next-best product recommendations, and geo-targeted activation tasks. This helps teams maximize outlet productivity, reduce missed opportunities, and stay on top of numeric and weighted distribution goals.

Can BeatRoute handle state-wise compliance and distributor coordination?

Yes. BeatRoute allows field teams to log and track compliance activities like license checks, display rules, and pricing audits. It can also be integrated with your Distributor Management System to keep rep activity aligned with stock, schemes, and region-specific restrictions.

How does BeatRoute support visibility and planogram tracking in liquor stores?

With BeatRoute, reps can capture visibility elements like shelf displays, promotional assets, signage, and cooler placements using their mobile app. Each entry is geo-tagged and timestamped, and managers can track compliance from a centralized dashboard.

Is BeatRoute suitable for both retail and HORECA (hotels, restaurants, cafes) sales models?

Yes. BeatRoute supports multiple route-to-market models, including general trade, modern retail, and HORECA. You can configure visit plans and KPIs specific to each channel, helping your teams stay organized and focused on relevant sales actions.

Can BeatRoute integrate with our ERP or liquor-specific DMS?

Yes. BeatRoute integrates with most ERP platforms like SAP or Oracle, and custom-built Distributor Management Systems used in the liquor industry. This ensures your field teams have access to real-time pricing, stock levels, and activation data.

How long does it take to go live with BeatRoute in the liquor industry?

 Most brands go live within 4 to 6 weeks. Our team helps with region-wise deployment, role-based user setup, integration, and training to ensure quick and smooth adoption.

Can BeatRoute handle trade schemes, display rewards, or promoter incentives?

 Yes. BeatRoute supports trade promotion workflows where field reps can record scheme communication, verify deployment, and track reward eligibility for retailers and promoters. You can run performance-linked programs without relying on paperwork.

What kind of ROI can liquor brands expect from BeatRoute?

Liquor brands using BeatRoute have reported faster activation cycles, improved outlet coverage, and better display compliance. The platform’s goal-driven approach helps connect rep activity directly with sell-out and market share improvements.

. How can I evaluate the platform for my business?

You can simply request a free demo here and our team will not only give you a live demo customized to your needs, but also assist you in your evaluation process.

How can I evaluate the platform for my business?

You can simply request a free demo here and our team will not only give you a live demo customized to your needs, but also assist you in your evaluation process.

Achieve Your Sales Goals with the World's Only Goal-Driven AI Platform

Goal-Driven AI Platform for Retail Sales & Distribution

Certifications

AICPA SOC for Service Organizations
ISO 9001:2015 certification. BeatRoute Trust Center.
ISO 27001 certification. BeatRoute Trust Center.

Awards

Aditya Birla Bizlabs logo
NIPP Retail Tech Challenge 2021 logo
SoftwareSuggest Category Leader award, Winter 2025

Available On

App Store Footer button: Download on Apple App Store
Google Play button: Get it on Google Play
Rated 4.2

by Users Worldwide

1,00,000+ Users

and growing fast

Service Excellence

Resolution Rate
99%
SLA Adherence
92%
Customer Satisfaction (CSAT)
96%

Reach Us At

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