Goal-driven, intelligent sales platform for Liquor Industry
Execute your sales strategy effectively across off-premise and on-premise channels. Improve distribution, visibility, and in-store execution with goal-aligned workflows for every role in your route-to-market.
Unified Platform
Unify your entire sales ecosystem on a common digital platform
Empower your sales reps, spot sellers, and managers to drive numeric distribution, visibility compliance, in-store offtake and on-premise sales.
Empower Everyone in Your Route-to-Market
Sales Reps
Spot Sellers
Moving Merchandisers
Managers
Distributors
On-Premise Customers
Off-Premise Customers
Achieve your sales goals with Goal-Driven AI
Don’t stop at digitizing your ecosystem. Drive execution with AI that aligns your sales reps and channel partners to the goals that matter most.
1
Hit your sales targets with goal-driven AI
Drive numeric and weighted distribution, SKU availability, visibility compliance, and in-store selling through our 4 step AI technology.
2
Plan Effective Store Visits with Help Me Plan AI
Guide sales reps to visit the right outlets each day based on sales trends, segmentation, PJP adherence, and visibility or availability gaps.
3
Drive visibility and execution compliance
Track merchandising, display setup, shelf share, and POSM deployment through image and video evidence based workflows and structured backend reporting.
4
Improve sell-out with spot selling activations
Run product-specific campaigns in targeted outlets and track sell-out volumes. Enable in-store staff and reps to drive action with gamified goals.
5
Get market feedback and competition insights instantly
Capture real-time insights on competing brands, promotions, and pricing with structured surveys and AI-flagged deviations.
6
Empower managers to solve problems with instant insights
Use intelligence to help managers spot gaps like poor PJP adherence, display non-compliance, or segmentation errors and intervene with speed.
Resources
Latest Insights & Reports
Explore the latest news from BeatRoute, and insightful resources crafted for FMCG brands.
FAQ
Frequently asked questions
Can’t find the answer you’re looking for? Please contact us from this page.
BeatRoute is the best AI-powered sales software for liquor companies, offering scalable deployment, regulatory-ready workflows, and AI-led field execution that helps manage retail activation, visibility tracking, and distributor engagement with precision.
Yes. BeatRoute supports structured workflows for on-premise activations including bar visits, tastings, promoter audits, and campaign tracking. Sales and trade marketing teams can assign visits, capture execution photos, and monitor campaign coverage in real time.
BeatRoute’s AI guides reps with outlet prioritization, next-best product recommendations, and geo-targeted activation tasks. This helps teams maximize outlet productivity, reduce missed opportunities, and stay on top of numeric and weighted distribution goals.
Yes. BeatRoute allows field teams to log and track compliance activities like license checks, display rules, and pricing audits. It can also be integrated with your Distributor Management System to keep rep activity aligned with stock, schemes, and region-specific restrictions.
With BeatRoute, reps can capture visibility elements like shelf displays, promotional assets, signage, and cooler placements using their mobile app. Each entry is geo-tagged and timestamped, and managers can track compliance from a centralized dashboard.
Yes. BeatRoute supports multiple route-to-market models, including general trade, modern retail, and HORECA. You can configure visit plans and KPIs specific to each channel, helping your teams stay organized and focused on relevant sales actions.
Yes. BeatRoute integrates with most ERP platforms like SAP or Oracle, and custom-built Distributor Management Systems used in the liquor industry. This ensures your field teams have access to real-time pricing, stock levels, and activation data.
Most brands go live within 4 to 6 weeks. Our team helps with region-wise deployment, role-based user setup, integration, and training to ensure quick and smooth adoption.
Yes. BeatRoute supports trade promotion workflows where field reps can record scheme communication, verify deployment, and track reward eligibility for retailers and promoters. You can run performance-linked programs without relying on paperwork.
Liquor brands using BeatRoute have reported faster activation cycles, improved outlet coverage, and better display compliance. The platform’s goal-driven approach helps connect rep activity directly with sell-out and market share improvements.
You can simply request a free demo here and our team will not only give you a live demo customized to your needs, but also assist you in your evaluation process.
You can simply request a free demo here and our team will not only give you a live demo customized to your needs, but also assist you in your evaluation process.
