Goal-driven, intelligent sales platform for Auto-Ancillary Industry
BeatRoute’s Goal-Driven Sales Platform improves aftermarket sales outcomes by enabling your reps, distributors, retailers, workshops, and mechanics to turn every interaction into a business outcome.
Unified Platform
Unify your mechanics, workshops, sales reps, dealers, and retailers on a common digital platform
Empower your sales teams and channel partners to drive your sales strategy.
Empower Everyone in Your Route-to-Market
Field Sales Reps
Distributors
Retailers
Mechanics
Dealers
Workshop Owners
Accelerate Aftermarket Sales Success with AI-Led Sales Execution
Transform how your teams engage mechanics, activate retailers, and grow sales using Goal-Driven AI.
1
Put your sales goals in motion with Goal-Driven AI
Use Goal-Driven AI to turn your aftermarket sales strategy into daily actions. From onboarding the right workshops to driving repeat orders and post-sale service, align every rep and mechanic interaction to clear business goals.
2
Maximize rep productivity with Help Me Plan AI
Guide reps and managers on which outlets or workshops to visit based on business critical tasks like overdue payments, low sales or new launches to maximize visit productivity and improve coverage across territories.
3
Drive sales uplift with AI Order Recommendations
Auto-suggest personalized SKUs for each counter using retailer history, outlet type and MSL/FSL (Must Sell List, Focus Sell List) compliance to boost range sold, increase order value and ensure better SKU placement.
4
Build mechanic loyalty through focused engagement
Run targeted mechanic activations through community meets, multimedia education and participation tracking to drive product advocacy and improve conversions at the influencer level.
5
Digitize scheme communication for mechanics and retailers
Run engagement, digital training, and scheme communications through a lightweight customer app integrated into WhatsApp, ensuring ease of access for semi-digitized workshops and retailers.
6
Simplify account statement for reps and channel partners
Give your sales reps and channel partners a single source of truth with BeatRoute’s account balance tracking and collection workflows. Reps follow up with clarity, and channel partners pay on time with full visibility into dues, credit limits, and transaction history to reduce disputes and accelerate cash flow.
7
Empower managers to detect territory gaps with AI
Help managers move beyond dashboards by using conversational AI to spot territory-level issues like poor outlet coverage or sales decline and take swift, focused action.
Resources
Latest Insights & Reports
Explore the latest news from BeatRoute, and insightful resources crafted for FMCG brands.
FAQ
Frequently asked questions
Can’t find the answer you’re looking for? Please contact us from this page.
BeatRoute is the best AI-powered sales software for auto-ancillary brands, purpose-built to scale across garage and retail networks while leveraging AI automation and goal-aligned execution to drive beat productivity, parts penetration, and influencer engagement.
Yes. BeatRoute supports workflows for mechanics, garages, and independent service centers. You can plan visits, log influencer conversations, track sampling or training events, and enroll influencers into loyalty programs. Every interaction is mapped to sales goals and tracked in real time.
BeatRoute’s AI engine guides reps with high-potential outlet recommendations, SKU push suggestions, and alert-based follow-ups. It helps improve beat effectiveness, reduce route redundancy, and maximize SKU penetration across your product portfolio.
Yes. BeatRoute supports both retail and institutional models. You can manage B2B lead funnels, capture RFQs, track demo status, and onboard new institutional accounts. BeatRoute also supports tracking against KPIs like conversion rate, opportunity value, and fulfillment progress.
BeatRoute offers a unified platform that includes SFA, DMS, and a Retailer Engagement App to manage retail, garage, and influencer interactions. The SFA module is specifically designed for aftermarket sales, guiding reps through parts push, scheme communication, and influencer follow-ups using AI-based prioritization and performance tracking.
Yes. BeatRoute integrates with ERP systems such as SAP, Oracle, and custom inventory management tools. It syncs order status, stock data, scheme eligibility, and payment updates so that your field teams work with accurate information at every step.
Yes. BeatRoute supports multi-brand portfolios and allows goal-setting by product category, region, or customer type. You can track which brands are gaining traction, identify underperforming SKUs, and take timely actions across your distribution network.
Most auto-ancillary brands go live in 3 to 6 weeks. We support end-to-end onboarding including master uploads, team training, and process customization to match your distribution and service structure.
Yes. BeatRoute allows service reps to log installations, part replacements, warranty checks, and ticket updates. You can assign these tasks directly in the app and track completion to improve customer satisfaction and reduce turnaround time.
Auto-ancillary clients typically see faster secondary sales, better beat compliance, and improved rep productivity. By aligning execution with KPIs like outlet coverage, scheme adoption, and lead conversion, BeatRoute delivers measurable business impact within the first few quarters.
You can simply request a free demo here and our team will not only give you a live demo customized to your needs, but also assist you in your evaluation process.
