Channel Engagement
What is a Statement of Account? Guide for Distributor Management
A statement of account lists every invoice, payment, credit, and balance between a brand and a distributor. Learn what it includes and how…
Surya Panicker·
Blog
Insights on field sales execution, channel loyalty, and putting AI to work for retail brands.
Channel Engagement
Distributor margin in African trade, and how to protect it
Distributor margin is the share a distributor keeps between brand cost and retailer price. In African trade, FX, slow claims, and dumping…
Nikhil Chaudhary·
Channel Engagement
Distributor Management System vs Distribution Management System: An African Comparison
A distributor management system runs the brand-to-distributor flow. A distribution management system adds secondary sales to retailers, the…
Nikhil Chaudhary·
Channel Engagement
How to Select the Best Distributor Management System (DMS) in Africa
Selecting a distributor management system is a fit decision, not a feature checklist. Here are the criteria that decide outcomes in African…
Nikhil Chaudhary·