Guaranteed Sales Force Effectiveness (SFE)
Sales teams are usually one of the largest group of employees in any company, they handle the Sales Force Management System….
In-Store Product Promoters – Converters before Consumer Walks Out
Product Promoters– If your brand is not necessarily the default choice in customers’ mind, even a great product quality might…
Track the Retail Stores; Not your Sales Team
Field Force Tracking– 85% of all retail sales in the consumer packaged industry still happens through neighborhood stores in most…
Mobile App for Visual Merchandizing
Just to get the definition out of our way – “Visual Merchandizing” is about organizing your product display at the…
Secondary Sales Tracking
Do we really need to tell you that what manufacturer sells to its direct customers such as distributors or stockiest…
5 Points to Ponder about Sales Force Automation for Secondary and Tertiary Sales
1) Sales Training Automation If you thought you are going to call the field users in a classroom from every…
TC, PC, BPA and what else is your Sales Force Effectiveness metric?
In FMCG industry, Sales Force Effectiveness (SFE) metrics can be as complicated as one wants to make them. There is…
Sales Force Automation beyond Policing the Field Force
Death knell for the most irritating question “Where are you
Demand-Pull V/S Stock-Push
What’s your strategy to drive sales and get the maximum out of your potential product!! 1) Stock-Push with Distributors…