How Guill-Bern Corporation Unified Sales, Marketing & Technical Ops with BeatRoute

At a Glance

The Challenge

As business complexity grew, Guill-Bern needed a unified digital solution to break down silos and align its marketing, sales, and technical teams. The objective was to manage the full customer journey efficiently, from lead generation to installation and follow-up. As operations scaled, several key bottlenecks surfaced.

Key issues: 

• Siloed operations across marketing, sales, and service teams leading to missed opportunities and delayed execution.
  
• Inefficient management of event and exhibition leads led to gaps in pipeline tracking and delayed conversions.
  
• IT needed a scalable yet customizable platform to handle unique business processes across departments.
  

The Solution

Guill-Bern adopted BeatRoute as its digital transformation partner to unify and streamline siloed operations.

What changed: 

• Seamless lead capture from events and campaigns was enabled directly into the sales funnel.
  
• A unified workflow system was deployed across marketing, sales, and technical functions.
  
• The IT team was empowered to configure processes through BeatRoute’s zero-code admin portal.
  
• Installations, purchase orders (POs), and post-sale touchpoints were managed within a single platform.

The Outcome

Since going live with BeatRoute, Guill-Bern has seen measurable improvements:

• End-to-end visibility into every stage of the customer lifecycle.
  
• Reduced project lead times across the board.
  
• Higher-quality lead capture and conversion, especially from event-driven campaigns.
  
• Smoother coordination between teams, minimizing drop-offs and manual errors.
  
• A reliable, ever-evolving platform with frequent upgrades aligned to real-world needs.
  

Customer Testimonial

“We needed a single platform to unify our marketing, sales, and technical teams—from lead generation to installation and POs. BeatRoute delivered exactly that. Its zero-code flexibility and easy workflow customization made onboarding seamless. With ongoing feature upgrades and strong support, we’ve reduced lead times, improved customer relationship management, and enhanced overall efficiency.”
— Bernadette Sia, President, Guill-Bern Corporation

“From an IT perspective, BeatRoute’s zero-code flexibility has been a standout feature. We were able to integrate and roll out quickly across teams, and tailor workflows without additional development.

The platform’s continuous improvements and proactive roadmap ensure that we’re always working with the latest capabilities. It has supported our business-critical processes without disruption and given us the confidence to grow and scale operations.”

      — Lovieme Dela Cruz, IT Manager, Guill-Bern Corporation

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