How a Leading Liquor Brand Improved Outlet Coverage and Brand Visibility in India with BeatRoute SFA Software

At a Glance

The Challenge

The company needed to increase its brand presence across retail outlets by improving coverage, display execution, and alignment of field activities with strategic business goals.

Key issues:

• Low outlet coverage and weak retail engagement, affecting segment-wise product availability
  
• Poor brand visibility, driven by ineffective display campaigns and inconsistent merchandising
  
• Lack of alignment between sales activities and strategic goals, due to unstructured scheduling and performance management
  

The Solution

BeatRoute was introduced to bring structure, measurement, and motivation to field operations across channels.

What changed:

• Implemented outlet class-wise beat planning, helping teams visit the right outlets with the right frequency
  
• Launched campaign execution tools, enabling in-store display tracking and compliance
  
• Introduced Scorecards and Gamification, aligning daily field tasks with strategic KPIs
  
• Tracked time spent in market, driving accountability and productive engagement
  

The Outcome

Within months of implementation, the brand saw tangible improvements in market presence and team performance:

• 50% increase in monthly customer coverage, measured by outlets visited
  
• 40% improvement in visit frequency at top-performing outlets
  
• 30% increase in time spent in market, improving on-ground activation
  
• 20% increase in range availability per outlet, reflecting better product visibility and placement