How BeatRoute Enabled Nurturemed to Achieve 20% Higher Sales Productivity in Philippines

At a Glance

The Challenge

Nurturemed Pharma faced declining sales volumes and operational inefficiencies across vast territories. They needed a smarter approach to improve rep performance and maintain business continuity, even during movement restrictions like those imposed during COVID-19.

Key issues:

• Low productivity of sales reps (PMRs) and underutilized manpower across territories
  
• Onboarding challenges, with difficulty classifying and activating new customer accounts
  
• Lack of sample delivery tracking, which affected visibility and rep accountability
  
• No access to real-time insights, leading to late corrective actions and strained customer relationships
  

The Solution

Nurturemed deployed BeatRoute’s CRM SFA platform as a comprehensive solution to unify sales goals, drive rep performance, and digitize field workflows.

What changed:

• Aligned sales rep goals with company objectives using a goal-driven SFA app
  
• Deployed Scorecards and gamification, tracking both sales activities and behavioral KPIs
  
• Enabled virtual product demos, training reps via BeatRoute’s Learn & Demo module
  
• Automated order-taking and sample delivery tracking, improving visibility and order quality
  
• Activated customer profiling and store classification, simplifying account onboarding
  
• Leveraged real-time insights and nudges to take corrective action and strengthen customer relationships
  

The Outcome

By using BeatRoute’s platform holistically, Nurturemed Pharma achieved measurable performance improvements across teams and territories:

• 20% increase in PMR productivity in a short span of deployment
  
• 20% improvement in visit schedule adherence, leading to consistent execution
  
• 20% surge in prescription-based sales, driven by targeted and improved influencer engagement
  
• Stronger control and monitoring of field sales activities by managers
  

Customer Testimonial

“BeatRoute helps us monitor, control, and boost performance across our PMR network. The platform is very helpful in aligning field behavior with our business goals. The impact was fast and measurable.”
— Raymund Sangalang, General Manager, Nurturemed Pharma Inc.