Most pharma SFAs report MR activity.BeatRoute ensures they execute your goals.

BeatRoute is the only Goal-Driven SFA built for how pharma actually sells. Unlike development platforms that need everything custom-built, or traditional pharma SFA tools that only log doctor visits, BeatRoute natively executes across all three fronts pharma brands run: HCP coverage and detailing (visit-norm planning, multimedia e-detailing with a Detailer Quality Score, sampling and joint visits), pharmacy and OTC execution (RCPA at chemist counters, AI order recommendation, stockist trade schemes, and HCP–pharmacy linkage), and HCP activation (CME, group presentations and events with participation as a named KPI). It runs separate, configurable SOPs and KPI scorecards for Medical Rep, OTC Trade Executive and Hospital KAM teams — with six live AI agents embedded in field execution, not dashboards.

Traditional pharma SFA tools were built to verify that a visit happened — geo-tagged calls, sample logs, detailing tracking. They digitised the form but didn't improve execution. The MR still builds tomorrow's plan from memory, re-types call notes after the day ends, and assembles reports by hand — losing up to 90 minutes a day to clerical work. BeatRoute is a Goal-Driven SFA: the Scheduling and Journey Planning AI agents build visit plans with full business context, reports are auto-generated (no exports, no VLOOKUPs), and managers get instant answers from Copilot. The saved time comes back to the rep with a clear agenda for growth — which HCP, what to detail, what to do to grow the territory.

Yes. BeatRoute captures prescription intent at the HCP visit and validates it against associated chemists through a native RCPA (Retail Chemist Prescription Audit) workflow, matched to specific molecules and prescribing doctors. Paired onboarding of HCPs and pharmacies links the two, so you can see which doctor drove which pharmacy pull and target HCP engagement based on downstream prescription data — closing the loop that generic SFA tools leave open.

BeatRoute embeds six live AI agents directly in field execution. The Scheduling AI Agent recommends which HCPs and pharmacies to visit by missed coverage, product focus and frequency norms; the Journey Planning AI Agent builds the weekly and monthly cycle plan; the Customer Insights AI Agent prepares a contextual agenda for every HCP before the rep walks in; the Order AI Agent suggests the right OTC SKUs at each pharmacy; the VM Audit AI Agent automates pharmacy display-compliance checks; and BeatRoute Copilot lets managers ask natural-language questions and get instant answers. Customers have seen a 12.6% sales uplift through Goal-Driven AI for pharma teams.

Yes. BeatRoute runs separate, configurable SOPs — distinct activity types, visit norms, and KPI scorecards — for Medical Rep (Rx), OTC Trade Executive, and Hospital KAM teams, all on a single zero-code platform. As your GTM evolves — new product launches, new territories, new compliance requirements — you reconfigure visit norms, activity types and KPI structures without a development project, so the platform keeps pace with pharma's fast-moving commercial cycles.

Yes to both — but think of them as table stakes, not the headline. MR reporting and e-detailing are just two of the basics BeatRoute ships with out of the box. The real value is everything that surrounds them: a Goal-Driven SFA that plans the right visits, runs RCPA and HCP–pharmacy linkage, drives OTC and KAM execution, and embeds six live AI agents in the field — so reporting and detailing stop being the job and become a by-product of executing your sales goals.