How a Leading Liquor Brand Improved Outlet Coverage and Brand Visibility in India with BeatRoute SFA Software
At a Glance
- Industry
- Alcoholic Beverages
- Region
- India
- Primary Goal
- Strengthen brand presence at retail and align sales execution with business goals
- Key Challenges
- Limited brand visibility, poor outlet coverage, and low execution alignment
- Solution Deployed
- BeatRoute Sales App, KPI Scorecard, Gamification, Campaign Management
Key Results
- 50%increase in outlet coverage
- 40%improvement in visit frequency
- 20%gain in range availability
- 30%increase in time spent in market
What challenges was this liquor brand facing?
The company needed to increase its brand presence across retail outlets by improving coverage, display execution, and alignment of field activities with strategic business goals.
Key issues
- Low outlet coverage and weak retail engagement, affecting segment-wise product availability
- Poor brand visibility, driven by ineffective display campaigns and inconsistent merchandising
- Lack of alignment between sales activities and strategic goals, due to unstructured scheduling and performance management
What solution was implemented by BeatRoute?
BeatRoute was introduced to bring structure, measurement, and motivation to field operations across channels.
What changed
- Implemented outlet class-wise beat planning, helping teams visit the right outlets with the right frequency
- Launched campaign execution tools, enabling in-store display tracking and compliance
- Introduced Scorecards and Gamification, aligning daily field tasks with strategic KPIs
- Tracked time spent in market, driving accountability and productive engagement
What Changed for this liquor brand?
Within months of implementation, the brand saw tangible improvements in market presence and team performance:
Results
- 50% increase in monthly customer coverage, measured by outlets visited
- 40% improvement in visit frequency at top-performing outlets
- 30% increase in time spent in market, improving on-ground activation
- 20% increase in range availability per outlet, reflecting better product visibility and placement
Why BeatRoute
BeatRoute’s Goal-Driven AI ensures each field visit moves coverage, visibility, and display compliance toward the brand’s retail goals, turning scorecards into day-to-day rep actions rather than post-hoc reports.