Goal-driven, intelligent sales platform for Agri Inputs industry
BeatRoute’s Goal-Driven Sales Platform helps Agri Inputs brands drive demand, place the right products at the stores, and drive effective and timely liquidation during seasonal windows.
Unified Platform
Unify your sales team, field marketers, channel partners and farmers on a common digital platform
Empower your agri-chemists, sales reps and managers to drive your sales strategy.
Empower Everyone in Your Route-to-Market
Managers
Field Sales Reps
Distributors
Retailers
Agri Chemists
Field Marketers
Farmers
Hit the Bullseye with Goal-Driven AI.
Don’t just digitise your sales team and channel partners. Give them role and channel specific workflows with embedded Goal-Driven AI to guide them towards your sales goals.
1
Use GDAI to drive goal based retail execution
Bridge the gap between seasonal sales strategy and on-ground execution with Goal-Driven AI. Align placement, demand, and liquidation in one AI-led platform, synced to crop cycles, tuned to territory potential, and built for goal fulfillment.
2
Drive smarter placement through retail readiness
Drive high-impact product placement at retail stores through retailer and distributor education, backed by smart schemes, promotions, and period-purchase offers.
3
Drive timely liquidation during seasonal windows
Track retail sell-out to identify slow-moving stock early and drive liquidation by triggering follow-ups, communicating stock and promotions to farmers, and enabling cross-retailer fulfillment before the seasonal window closes.
4
Drive demand generation with farmer-first engagement
Plan and execute spot demos and drive community engagements in mapped territories to reach the right farmer segments. Accelerate product uptake by engaging farmers to drive timely retail orders and giving distributors the confidence to stock up.
5
Prioritize high-potential outlets with AI-led visit planning
Maximise your sales reps’ productivity with Help Me Plan AI by identifying high-priority stores to visit based on business-critical tasks like payment overdue, declining sales, etc.
6
Use AI order recommendations to drive SKU-level compliance
AI is expensive to run, so it becomes important that you can measure the ROI for every penny spent. When you use our AI Order Recommendation, you can measure the resulting uplift in order value, lines sold and MSL/FSL compliance.
7
Improve ROI from your community meets
Run high-impact farmer engagement by planning community meets where distributor readiness, product availability, and mapped farmer profiles align. Capture participation, demo outcomes, and conversions in real time to influence the right farmers and measure ROI with clarity.
8
Empower your managers to resolve territory level challenges
Long sales cycles and dealer unpredictability can hide the real issues. BeatRoute’s conversational AI helps managers move beyond surface metrics by simply chatting to uncover gaps like poor visit coverage, outdated schemes, or inactive dealers and take timely action.
Resources
Latest Insights & Reports
Explore the latest news from BeatRoute, and insightful resources crafted for Agri-Inputs brands.
FAQ
Frequently asked questions
Can’t find the answer you’re looking for? Please contact us from this page.
For agri-input companies managing expansive field teams, the best sales software is one that combines scalability, AI-led automation, and goal-driven execution. BeatRoute equips reps with seasonal planning tools, rural coverage workflows, and influencer engagement modules to ensure timely execution of seeding, activation, and loyalty campaigns.
Yes. BeatRoute supports structured engagement with influencers such as farmers, progressive growers, field agents, and agronomists. You can track visit frequency, enroll them into loyalty or sampling programs, and collect feedback or crop insights to fine-tune your campaigns and product push.
BeatRoute’s AI capabilities guide reps with store and farmer visit suggestions, product push recommendations, and seasonal insights. The AI engine prioritizes visits based on potential and nudges reps toward actions that improve coverage, demand capture, and influencer activation.
Absolutely. BeatRoute can manage direct van sales, distributor-based sales, or hybrid models across rural and semi-urban territories. The platform supports beat planning, stock tracking, scheme compliance, and payment collection, making it ideal for agri sales operations.
Yes. BeatRoute allows you to align field goals with your cropping calendar, campaign seasons, and product lifecycle. You can customize goals like seeding push, pre-harvest visits, or season-specific influencer outreach based on your go-to-market plan.
BeatRoute is a complete solution combining SFA, DMS, and a Retailer Engagement App built for agri-input field realities. Its SFA module is tailored for seasonal execution, rural outreach, and influencer engagement, providing reps with AI-driven visit suggestions, offline capabilities, and campaign-specific goal tracking.
Yes. BeatRoute integrates with most ERP systems and custom agri CRMs. Our API layer allows seamless sync of stock availability, order status, payment collection, and pricing data so reps always operate with real-time context in the field.
BeatRoute can be deployed in 3 to 5 weeks. The onboarding process includes territory mapping, product and customer master upload, role-based training, and backend integration. We also offer multilingual support for quick rural adoption.
Yes. BeatRoute’s mobile app works offline and syncs automatically when network is available. It is optimized for rural conditions where patchy signal or long travel hours are common.
Agri clients typically see a sharp improvement in territory coverage, retailer activation, and influencer follow-ups. With built-in tracking, managers can correlate app usage with on-ground results and see impact within one crop cycle or even sooner.
You can simply request a free demo here and our team will not only give you a live demo customized to your needs, but also assist you in your evaluation process.
