Dealer Management Software for African retail execution
Your dealer runs the business from a phone and orders from whoever answers first. The BeatRoute dealer app, and the dealer management software behind it, lets them order, follow dispatch and settle claims with their own distributor.
B2B Dealer Management Software for complex dealer network
Accessible on Android, iOS, or through WhatsApp and Viber interfaces
Role-based setup for dealers, distributors, and channel influencers
⊢Trusted by AAVA Brands, BUA Foods and Dangote Cement⊣
Plan
Onboard dealers through your sales team or a self-serve flow
Configure SKUs, pricing, credit limits, schemes, and rewards
Set order rules such as minimum quantities and dispatch preferences
Launch white-labeled Dealer App on Android and iOS under your brand
Use WhatsApp BOT or PWA to enable installation-free access
Customize the Dealer App interface to match your business needs
Execute
Enable self-serve ordering via Order AI Agent
Let dealers track order status and invoices
Allow return requests synced with ERP or DMS
Enable reward redemption from purchases or campaigns
Send scheme and promo alerts via notifications
Collect feedback, surveys, and resolve issues
Measure
Monitor customer adoption and app usage
Track scheme redemptions and campaign ROI
Provide sales teams with dealer insights by territory
Track digital vs. rep-assisted dealer orders
Analyze brand engagement through content views and clicks
Identify inactive dealers and trigger reactivation nudges automatically
Resources
Relevant resources
Dealer management, channel ordering and claims, for African distribution.
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See what the dealer app does when ordering is one tap away
See how BeatRoute's Dealer Management Software unifies self-serve ordering, engagement, schemes, and insights, with a free demo tailored to your dealer network.
Frequently Asked Questions
Does the dealer app cut out our distributors?
No. Orders route to the distributor who serves that dealer, at their prices and credit terms. The distributor keeps the trade and gains visibility of demand.
Can dealers order over WhatsApp?
Yes. Most dealers already run the business there, so ordering meets them on WhatsApp with the app carrying schemes, balances and order history behind it.
Will it work on a cheap phone and a small data bundle?
Yes. The app is built light and works on a weak connection, holding the action on the device and syncing when signal returns.
How are dealer claims and schemes settled?
Claims are raised in the app against field evidence and settled on record, so a month-end dispute becomes a lookup rather than an argument.
Can it handle dealers buying from several distributors?
Yes. The dealer is mapped once inside a geography and every authorized distributor there can serve them, without duplicating the customer.