How Danone India Increased Sales Coverage by 30% with BeatRoute SFA Software

At a Glance

The Challenge

Danone sought a reliable, easy-to-use sales automation platform to improve productivity and field performance across its retail operations in India.

Key Issues:

• Manual processes like pen-and-paper order taking limited scalability
  
• Low visibility into retail activities and in-store execution
  
• Sales reps lacked real-time access to performance metrics
  
• Inefficient data flow delayed decisions at the manager and leadership levels
  
• Complexity in training and adoption slowed digital transformation in the past
  

The Solution

Danone partnered with BeatRoute to modernize its field operations with a platform that combined simplicity, speed, and sales intelligence.

What Changed:

• BeatRoute was deployed PAN India in just three months due to its intuitive, user-friendly interface
  
• Sales teams adopted the tool quickly with minimal training
  
• Reps could manage orders, merchandising, and stock capture through a single app
  
• Feedback from retail counters was captured digitally and routed to managers for fast, strategic action
  
• Dashboards and reports offered real-time visibility across regions and teams
  
• Reps gained access to their KPIs, boosting ownership and performance
  

The Outcome

BeatRoute quickly became an essential part of Danone’s field operations, driving measurable results:

• 30% increase in effective sales coverage within first three months
  
• Full visibility into nationwide field activities, accessible with a click
  
• Faster and smarter decisions from field data flowing directly to leadership
  
• Seamless replacement of legacy processes with intelligent digital workflows
  
• Described as the “lifeblood of operations” by Danone’s sales leadership
  

Customer Testimonial

“Ease of use was our top criteria—and BeatRoute delivered. We rolled it out PAN India in just three months. Our sales team now acts faster, feels more confident, and we’ve seen a 30% increase in effective coverage.”
— Rodrigo Canillas, Sales Director, Danone India

“We moved from pen and paper to full automation with BeatRoute in under three months. From order taking and merchandising to capturing customer feedback, everything is now streamlined. The insights are just a click away—and for us, BeatRoute has become the lifeblood of operations.”
— Kashif Ahmed, Trade Commercials, Danone India