
Before planting: lock the bookings
Sales officers book each dealer's crop order with its promos attached. The sales head sees bookings against target per territory, from Luzon to Mindanao, before bags move.
Your dealers booked for the wet season crop. By mid-season, see who is selling it and who is sitting on it. BeatRoute keeps each dealer's bookings, stock, sell-out and collections in one record.
Bookings
from the sales officer, dealer app or Viber

Dealer stock
against what farmers are buying

Collections
and credit terms, before any new PO

Philippine and agri brands on BeatRoute




Dealer software can mean a counter app for one store, or a system for a car showroom. This is neither. It is what a seed, fertilizer, crop protection or feed brand uses to run its dealers, sub-dealers and agrivet stores in the provinces.
Every dealer gets one record for the cropping year. The sales officer books the order on a visit, or the dealer orders on the dealer app or Viber, and the distributor bills it. With bookings, stock, promos and balances side by side, you see which dealer needs a call this week.
One agri input company on BeatRoute lets its retailers and distributors order on WhatsApp, straight into its ERP. Its crop advisors log demos and field days in the sales app. See the agri inputs case study.
A number that reaches you in the month-end Excel file arrives after the planting window has closed. Ask any vendor how each of these gets in.
| What you see | Who or what feeds it | When you lean on it |
|---|---|---|
| Season bookings and POs | Sales officer visits, the dealer app, Viber, or the TeleOrder AI Agent calling the dealer | Before planting, when dealers commit for the crop |
| Rebate and promo progress | Purchases counted against each promo's levels, seen by the dealer and the sales officer | Through the crop, then at settlement |
| Stock on the dealer's shelf | A count by the sales officer at every visit, set against the stock that dealer should carry | When planting starts |
| Sell-out to farmers | A QR scan on the pack where you need proof; a repeat scan is refused | Late in the crop, before returns |
| Balance and credit terms | Invoices and payments in BeatRoute or from your ERP | Each time a PO is about to go to the distributor |
The record stays the same all year, while your team's work on it follows planting and harvest.

Sales officers book each dealer's crop order with its promos attached. The sales head sees bookings against target per territory, from Luzon to Mindanao, before bags move.

Farmers buy where they saw the demo. Sales officers fill the dealers nearest the crop advisors' field days and farmer meetings before anyone else.
Agri inputs route-to-market in the Philippines→
BeatRoute flags dealers whose stock is stuck. Managers move it to dealers still selling, or covering for a town a typhoon cut off, before it is returned.

Collections follow the harvest, and sales officers chase the balances. Finance settles period-purchase promos on what each dealer really bought and pays approved claims. The sales head plans next crop's bookings from this one.
Period-purchase promos→Bring a real dealer. We will show their bookings, promos, stock and balance with your own products.

At a Glance Industry Agri-Inputs (Animal Feed, Plantation, Dairy) Primary Goal Improve visibility and placement across channels Key Challenges Low…
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Period purchase schemes reward cumulative dealer orders across a window with tiered rewards. See how tiering, roll-up, and AI nudges drive lasting…
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TL;DR Agri-input brands lose up to 30% of seasonal revenue because placement, demand generation, and liquidation run in disconnected systems.…
Read more→No. Car dealer software runs a showroom. This runs a brand's whole network of agri dealers, next to BeatRoute's distributor management system for distributor billing, stock and claims. If your distributors already bill in their own system, BeatRoute syncs orders and invoices with it both ways. The guide to distribution management systems covers the distributor side.
Yes. Seed, fertilizer, crop protection and feed brands do the same dealer work. Each sets BeatRoute up with its own products, promos and crop areas.
Orders, visits, stock counts and photos are saved on the phone and sync once the officer is back in coverage. Crop advisors log demos the same way.
BeatRoute is paid software on annual contracts, with no free trial. BeatRoute suits brands whose reps sell to many retailers through distributors and want distributor management on the same platform. Book a demo with your dealer count and you get a real quote.
Pick one region, a few distributors and the dealers they serve, with the sales officers and crop advisors on those routes. Bring your product list, dealer list and this crop's promos. Most teams go live in 21 days.