Before sowing: bookings
Sales officers take each dealer's season booking with the schemes that apply already on the order. Managers see bookings against target by territory before sowing starts.
Agri Input Dealer Software for Sales Leaders
Each dealer's orders, schemes, stock, sell-out and dues in one record, from booking to the off-season. Find the dealers who booked heavy but are not selling while there is still time to move their stock.
Orders
from the rep, the dealer app or WhatsApp
Stock and sell-out
for every dealer, in season
Credit and dues
checked before each order goes through
Agri and distribution businesses on BeatRoute
What does agri input dealer software do for a brand?
Agri input dealer software is what a seed, fertilizer or crop protection brand uses to manage the dealers and retailers who sell its products to farmers: their orders, schemes, stock, sell-out and dues, season by season. A billing app that one agri shop runs at its own counter goes by the same name, but it serves the shop. BeatRoute is built for the brand's sales and distribution teams.
Each dealer has one record that runs through the season. Orders come in through your sales officer, the dealer app or WhatsApp, and go to the distributor for billing. Read side by side, the numbers show which dealers need what while the season is still open.
Three dealers to look for by mid-season
- Booked heavy, selling slowly: Stock sits well above what the dealer sells, and dues are getting older. Point the next demos at the villages around the shop, and collect before the next order.
- Booked light, selling fast: This dealer will run out at the peak. Top them up first, from slow dealers nearby if the distributor is short.
- Near a scheme slab, payment overdue: One more order would reach the slab, but available credit is the limit minus what they owe and their open orders. Collect first, and the order goes through.
One agri input company on BeatRoute gave its retailers and distributors a WhatsApp ordering channel linked to its ERP, while its crop advisors log spot demos and field days in the same sales app. Read the agri inputs case study.
Where does each dealer number come from?
Ask this of any dealer software you look at. A number that only arrives in a month-end report reaches you after the season has moved on.
| Number | Where it comes from | When it matters most |
|---|---|---|
| Orders and bookings | The sales officer's visit, the dealer app, WhatsApp, or a call from the TeleOrder AI Agent | Before sowing, when dealers book for the season |
| Scheme progress | What the dealer has bought against each scheme's slabs, shown to the dealer and the rep | All season, and at settlement after it |
| Stock | The sales officer's count on each visit, against the stock you expect that dealer to hold | As the season opens |
| Sell-out | A QR scan on the pack where you need proof. A code scanned twice is blocked. | Late in the season |
| Credit and dues | Invoices and payments in BeatRoute, or your ERP or finance system | On every order, before it reaches the distributor |
How does the work on each dealer change through the season?
The record stays the same all year. What your team does with it follows the crop calendar.
Season opens: placement
Sales officers top up the dealers closest to the crop advisors' demos and farmer meets first, because that is where farmers will come to buy.
Agri inputs route-to-market guide→
Late season: slow stock
BeatRoute flags slow-moving stock by dealer. Managers shift it to dealers nearby who are still selling, before it comes back as a return.
Off-season: settle and plan
Finance settles period-purchase schemes against what each dealer actually bought and pays approved claims. Sales officers collect dues, and managers plan next season's bookings from this season's record.
Period-purchase schemes→See one dealer's season on BeatRoute
We will walk through a dealer's bookings, schemes, stock and dues with your own products.
More for agri input brands
Case Study
How a Leading Agri-Inputs Company Improved Visibility and Placement with BeatRoute SFA Software
At a Glance Industry Agri-Inputs (Animal Feed, Plantation, Dairy) Primary Goal Improve visibility and placement across channels Key Challenges Low…
Read more→
Article
Scheme Management Software: BeatRoute’s Period Purchase Schemes for Dealer Loyalty
Period purchase schemes reward cumulative dealer orders across a window with tiered rewards. See how tiering, roll-up, and AI nudges drive lasting…
Read more→
Guide
Why Agri-Input Brands Keep Losing Revenue Every Season
TL;DR Agri-input brands lose up to 30% of seasonal revenue because placement, demand generation, and liquidation run in disconnected systems.…
Read more→Frequently Asked Questions
Is this a dealer and distributor management system?
Yes, on one platform. The dealer record sits beside BeatRoute's distributor management system, which handles distributor billing, stock and claims. If your distributors bill in their own software, BeatRoute syncs orders and invoices with it both ways. Our guide to distribution management systems covers the distributor side in depth.
Does the app work where dealers have weak signal?
Yes. Sales officers and crop advisors can take orders, log visits and capture photos without a connection, and the app syncs when they are back in coverage.
Does it suit seed, fertilizer and crop protection brands alike?
Yes. Seed, fertilizer and pesticide brands run the same dealer, scheme and sell-out work. Each sets it up with its own products, schemes and crop zones.
What does agri input dealer software cost?
BeatRoute is subscription software, priced per user and module on annual contracts, with no free trial. BeatRoute suits brands whose reps sell to many retailers through distributors and want distributor management on the same platform. A demo with your dealer count gives you a real quote.
What do we need for a pilot?
Pick a few distributors and their dealers in one region, with the sales officers and crop advisors who cover them. Bring your product list, dealer list and this season's schemes. Most teams go live in 21 days.