How Cremica Increased Sales Productivity by 30% with BeatRoute SFA Software
Really easy to operate and increase scope of market for business with incremental regular release cycles.
At a Glance
- Company
- Cremica Food Industries Ltd.
- Industry
- FMCG – Packaged Foods
- Region
- India
- Primary Goal
- Streamline field execution and boost sales productivity
- Key Challenges
- Lack of visibility, inconsistent SOP adherence, delayed issue resolution
- Solution Deployed
- BeatRoute CRM SFA App, Goal-driven Workflows, Learning Module, Power BI & HRMS Integration
- 30%increase in sales productivity
- faster issue resolution
- improved SOP compliance
What challenges was Cremica facing?
Managing a large and diverse distribution network across multiple channels brought forth operational inefficiencies for Cremica. The lack of real-time insights and inconsistent sales rep adherence to processes was affecting their ability to scale effectively.
- Limited visibility into field operations across both retail and HoReCa channels
- Inconsistent SOP adherence by sales representatives
- Delayed detection and resolution of daily operational issues
- Slow corrective action cycles, leading to missed revenue opportunities
- Lack of a goal-driven framework for field teams, affecting productivity
What solution was implemented by BeatRoute?
Cremica partnered with BeatRoute to bring structure, visibility, and agility to their route-to-market operations through a fully customized implementation.
- Mapped end-to-end sales SOPs into BeatRoute’s CRM SFA app to create a unified view across the field and territory management hierarchy
- Deployed goal-driven workflows with KPI scorecards to monitor execution and outcomes
- Integrated a digital learning module to upskill sales reps on the go and ensure consistent brand messaging during customer interactions
- Enabled Order Maximization workflows to guide reps toward optimized sales outcomes during each visit
- Connected Power BI and HRMS systems for deeper sales and people analytics, aiding smarter business decisions
What Changed for Cremica?
Within just a few months of implementation, Cremica saw tangible improvements across people, process, and performance:
- 30% increase in sales productivity per sales rep
- 35% faster precise actions in response to field challenges
- Higher adherence to sales SOPs, resulting in more consistent execution
- Positioned for scalable growth across multiple territories with real-time insights
Why BeatRoute
For Cremica, BeatRoute’s Goal-Driven AI guides each rep toward daily SOP and KPI goals, while the in-app learning module keeps execution consistent as the team scales. Power BI and HRMS integrations turn field signals into timely actions, so the 30% productivity lift holds across new territories.