How a Leading FMCG Brand Unified Order Execution Across Multiple Businesses with BeatRoute

At a Glance

Industry: FMCG – Packaged Food, Poultry & Meat, Animal Feed
Region: South East Asia (Headquartered in the Philippines)
Primary Goal: Scale order execution and secondary sales tracking across business lines
Key Challenges: Fragmented execution, limited scalability, and disjointed sales data
Solution Deployed: BeatRoute SFA App, SAP Integration, DMS, AI Recommendation Engine

Key Results

Unified execution
AI-driven order planning
consolidated secondary sales visibility

What challenges was this FMCG brand facing?

Operating across three diverse business units, the company faced difficulty in scaling its field execution systems while maintaining visibility into sales performance and order execution.

Key issues

Limited scalability of existing systems to support growth across Packaged Food, Poultry & Meat, and Animal Feed
Manual or disconnected beat planning, resulting in inefficiencies in order collection
No unified way to capture secondary sales, leading to fragmented data from distributors
Lack of guided selling, affecting the quality and relevance of orders placed

What solution was implemented by BeatRoute?

BeatRoute was deployed as an integrated solution to streamline beat execution, enhance order quality, and aggregate distributor-level data across divisions.

What changed

Deployed BeatRoute’s Sales Team App to standardize field processes and sales workflows
Integrated with SAP for end-to-end order tracking, ensuring system-level transparency
Enabled AI-powered recommendations during order collection to improve relevance and size
Implemented a Distributor Management System (DMS) to track distributor activity
Aggregated secondary sales data via API and distributor uploads for unified reporting

What Changed for this FMCG brand?

The company gained full visibility and control over its order-to-cash process while scaling execution across its business verticals, including:

Results

Consistent and scalable execution model across three distinct businesses
Smarter order planning, enabled by AI recommendations
Consolidated secondary sales visibility, improving forecasting and decision-making
Better coordination between field teams and distributors, powered by integrated systems

Why BeatRoute

Running three diverse business lines on one sales platform only works when every order, distributor, and secondary sale rolls up to the same goals. BeatRoute’s Goal-Driven AI gives this FMCG leader that single source of truth, turning SAP-integrated orders and DMS data into consolidated visibility leadership can act on.

Request a demo to see how BeatRoute can drive the same outcomes for your retail brand.