Retail Distribution

From the early days of mankind, we have found evidence of trade in one form or another. Where it started…

Every business exists with the sole purpose of selling their products or services and making a profit to further their…

When you manufacture a product, or a range of products, the focus is immediately on getting them to the consumer…

It is human nature to want to look good, maintain oneself superficially, take care of one’s appearance to overcome age…

In the consumer goods industry, almost all businesses deal with multiple B2B Customers such as distributors, dealers, wholesalers, and Institutions…

Omnichannel management has been the new buzzword in the consumer goods industry because of a lot of D2C brands making…

Rural markets of India has a huge potential for Fast Moving Consumer Goods companies and brands. FMCG in Rural India…

In the modern era, where the success of a FMCG/CPG business is measured by the growth in retail sales, end…

Market coverage is the evaluation of the marketplace and determination of how much of it you should cover with your…

In modern trade stores across all categories, interaction with in-store promoters or product promoters is arguably the most important element…

Successful FMCG & Consumer Goods companies do things differently; they know their customers well and classify them better than others….

Smart FMCG & Consumer Goods brands are constantly looking to fully leverage digital technology to grow their retail distribution and…