How a Philippines Based Leading Paints Brand Improved Sales Productivity by 30%

At a Glance

The Challenge

The company, a premium paints brand in the Philippines selling via hardware stores, retail chains, and paint centers, faced people and process-level execution gaps that hindered sales performance and strategic alignment.

Key issues:

• Sales teams not aligned with business goals, creating execution gaps and low visibility
  
• Opacity in performance tracking, preventing reps from realizing their full potential
  
• Lack of granular performance benchmarks across diverse and complex distribution channels
  
• Inadequate visibility of field sales operations, which impacted production and sales forecasting
  
• Absence of a data-driven market coverage strategy, affecting sales efficiency
  

The Solution

To address these multi-layered challenges, the company partnered with BeatRoute to digitize field execution, embed performance alignment, and scale visibility across teams and channels.

What changed:

• Used BeatRoute’s goal-driven SFA platform to align day-to-day sales execution with strategic business goals
  
• Implemented SFA Scorecards, translating company-level targets into rep-level performance and behavior goals
  
• Deployed Visual Merchandising Forms, enhancing brand presence and compliance in retail outlets
  
• Streamlined sales operations using a single cohesive platform with rapid deployment through BeatRoute’s Zero-Code setup
  

The Outcome

The company achieved noticeable improvements in execution quality, team performance, and retail coverage strategy within just a few months.

• Improved sales productivity, driven by clear goal mapping and field visibility
  
• Better coverage planning, supported by actionable field data and channel-level insights
  
• Higher satisfaction with customer engagement, enabled by real-time feedback capture
  
• Smooth deployment and adoption, supported by responsive technical support and customer success teams