Kanika Agrawal

Kanika Agrawal shapes BeatRoute's content across product, use-case and customer-story pages. She works from the deployment stories of BeatRoute's 200+ brands and turns them into practical guidance for sales and distribution leaders. Her view of distribution starts in the field. At Adani Wilmar she studied consumer behavior during the mustard oil summer campaign and ran market visits that traced the gap between how a brand is positioned and how it is executed at the retail shelf. At South Indian Bank she worked in front-line customer acquisition and cross-selling, which gave her direct experience of BFSI, one of the industries BeatRoute serves. She writes about field execution, channel strategy and the real-world problems sales teams face.