Retail Audit Software for African Shelves
Retail audit software should work the same in an open market stall and a Nairobi supermarket: one photo, graded by AI. Share of shelf, planogram compliance and competitor pricing captured before the rep leaves.
Designed for reps, promoters & beauty advisors
Built for display-heavy, brand-first categories
Works across GT, MT, salons, chemists & modern retail
⊢Trusted by AAVA Brands, BUA Foods and Dangote Cement⊣
Plan
Preload planograms and visual SOPs
Equip every audit with the right planograms and visual SOPs up front so reps know exactly what good execution looks like before they walk into the store.
Upload benchmark images and guidelines by outlet type, class or region
Set benchmark images and store-specific guidelines by outlet type, class, or region so audit scoring stays consistent across diverse retail formats.
Log promoter attendance with geo-tagged selfie check-ins
Track promoter presence at every outlet with geo-tagged selfie check-ins to confirm location and start the audit with verified attendance.
Set compliance KPIs: face count, share of shelf, visibility score
Define the compliance KPIs that matter, face count, share of shelf, and visibility score, and align every audit to measurable in-store outcomes.
Assign store audits to sales reps, promoters, or field teams
Assign the right store audits to sales reps, promoters, or specialised field teams based on store profile, geography, class, or sales velocity.
Set goals for retail store audits and compliance tracking
Schedule audits aligned with promotions or sales pushes and set clear goals for coverage and compliance so audit programs ladder up to business outcomes.
Execute
Capture store visuals via mobile app, even offline with retail audit software
Reps capture shelf and store visuals directly from the mobile app, even in low-connectivity outlets, and sync data the moment they're back online.
Record rep or promoter presence with geo-tags
Auto-log time, geo-tag, outlet and campaign ID with each image so every audit comes with a verifiable record of who was there and when.
Track POSM and planogram compliance with VM AI Agent
Use AI for instant planogram grading against uploaded benchmarks to score POSM and shelf compliance objectively in seconds, not days.
Raise tickets for gaps like stockouts or display issues
Reps raise tickets directly from the audit for gaps like stockouts or display issues, so the right team is alerted and the loop is closed quickly.
Log competitor SKUs, branding, and offers in-store
Record gaps like missing SKUs, expired POSM, and competitor activity, branding, offers, pricing, to protect mindshare and respond faster on the ground.
Send non-compliance alerts to supervisors in real time
Trigger real-time alerts to supervisors the moment compliance dips at an outlet so course-corrections happen in hours, not at end-of-month reviews.
Measure
Identify stock gaps and execution issues with Copilot-led insights
BeatRoute Copilot surfaces low-performing outlets and execution issues so managers can intervene with precision, not guesswork.
Break down face count, shelf share, and SKU visibility
Drill down into face count, shelf share, and SKU visibility by outlet, region, or channel to see exactly where brand presence is winning or slipping.
Monitor store compliance across locations and retail channels
Map SKU visibility goals to campaigns and store clusters, then monitor compliance across locations and retail channels in one dashboard.
Get shelf-level insights for targeted VM actions
Correlate VM compliance with sales uplift and offtake data to turn shelf-level insights into targeted VM actions that move the needle.
Build custom dashboards with image evidence
Build custom dashboards backed with image evidence and heatmaps so every insight is auditable and ready to share with brand and ops teams.
Export retail audit reports for sales, ops, and leadership
Export retail audit reports tailored for sales, ops, and leadership audiences so the right people see the right view of in-store performance.
Resources
Relevant resources
Retail audit, shelf share and planogram compliance, for African trade.
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See what retail audit software finds on your shelves
See how BeatRoute's mobile-first retail audit software gives you real-time visibility into store compliance, planogram execution, and on-shelf availability.
Frequently Asked Questions
Does the retail audit software work offline?
Yes. Photos, counts and survey answers are captured on the device and sync when the network returns. An audit upcountry is never written up from memory.
Can it audit an open market stall, not just modern trade?
Yes. Audit templates differ by outlet type. A kiosk is scored on availability and facings. A supermarket aisle is scored on planogram and share of shelf.
How does AI grade the shelf photo?
One photo returns share of shelf, facing counts, planogram compliance and competitor presence, so the rep spends the visit selling rather than counting.
Does it capture competitor pricing?
Yes. Competitor price, presence and promotions are recorded at the same visit. It is how you see a price move in a corridor before it costs you volume.
Can we prove merchandising spend was executed?
Yes. Every audit is time-stamped and geo-verified, so display and POSM spend is evidenced at the outlet rather than claimed on a report.